After all what we've seen in the Chapter 1 of our dear subject, perhaps some of you don't know clearly some basic concepts...

OK, look what I'm speaking about (I hope that after this explanation, you won't forget this concepts in your life.

1) You're at a party, and you see a really gorgeous woman. You go over to her and say: "I'm very good in bed. Would you mind taking a try?"

That's Direct Marketing

2) You're at a party with a group of friends and you see a gorgeous woman. One of your friends goes over to her and says: "That boy over there is very good in bed."

That's Advertising

3) You're at a party and you see a gorgeous woman. You ask for her mobile number. The next day you call her and say: "I'm very good in bed."

That's Telemarketing

4) You're at a party and you see a gorgeous woman. You recognise her. You go over to her, refresh her memory and say: "Do you remember how good I am in bed?"

That's Customer Relationship Management (C.R.M.)

5) You're at a party and you see a gorgeous woman. You get up, smooth your dress, go over and serve her a drink. You tell her that she smells very well, and you pick up her wallet for her when she drops it. You offer her a cigarette and say: "I'm very good in bed."

That's Public Relations

6) You're at a party and you see a gorgeous woman. You go over to her and say: "Of the 1,245 guys that you've random analyzed in last two months, I'm the best in bed."

Evidently, that's Market Investigation

7) You're at a party and you see a gorgeous woman. You go over to her and say: "I'm very good in bed.", and moreover you offer her tasting of “the product”.

That's Merchandising

8) You're at a party and you see a gorgeous woman. She comes over to you and says: "I've heard you're really good in bed."

That's Branding Recognition , the reputation of the name.

9) You're at a party and you see a gorgeous woman. You go over to her and say: "I'm very good in bed, and I don't stop because I can keep going all night.”

Obviously, that's DECEPTIVE PUBLICITY www.LphantES.com