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Twitter101forjobsearchers

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  • 1. Twitter 101 for Job Searchers A Crash Course in Twitter Bob Moseley www.twitter.com/RobertMoseley @RobertMoseley
  • 2. Why should I care about Twitter? • There are Jobs being posted on Twitter! • Recruiters are using Twitter to Network and Source Candidates! • It helps you appear Current and Relevant! Testimonial from Belinda Dodd here in DFW From: Belinda Dodd Sent: Friday, August 14, 2009 11:16 AM To: mose9695@hotmail.com Subject: RE: [NorthDallas CFG] FW: TweetMyJOBS Daily Job Listing Alert sales and IT opportunities I just wanted to thank you. The lead you forwarded from Twitter about the recruiter for Fannie Mae landed me a job starting 8/24/09 with CSC Consulting. I have to admit that I was wrong in thinking no one would ever get a job from twitter. Thanks again.
  • 3. My Contact Information http://www.linkedin.com/in/bobmoseley mose9695@hotmail.com www.twitter.com/RobertMoseley 214.669.5706 Arden Mortgage moseleyhomeloan@gmail.com www.twitter.com/ArdenMortgage
  • 4. What is Twitter? • A micro-blogging community where members post answers to a question, “What are you doing?” in 140 characters or less. • Explosive Growth • Source for information, marketing, networking, recruiting & business
  • 5. Tweet Network Specialized "design" page
  • 6. Getting Started Open a Twitter Account at www.twitter.com Takes 10 Minutes
  • 7. Time to Twitter • First you'll want to set up your profile. • To do that, you'll go to "settings" (not profile)
  • 8. Account • Use your real name • Create a user name symbolic of you or your business (Unlike LinkedIn, you CAN have more than one profile) • Use a valid email address (you can always create one in gmail or hotmail just for twitter if you are worried about spam) • If you have a website, make sure you put your URL in here. (It should help your Google ranking.) • Great time to define yourself in 160 characters or less for your BIO • Be honest about your location. • Use English if you know enough of it. • I suggest NOT protecting your updates. If you do it will be hard to grow your network. Many people won't bother taking the extra step to follow you. • Don't forget to hit SAVE
  • 9. Passwords • Choose a unique password. • There are a lot of secondary apps (like Tweetdeck) that will ask for your username and password. Don't use the one you use for everything else.
  • 10. Devices • This feature proves your obsession. • You can have all messages go to your cell, no messages go to your cell, or just DM (direct message) go to your cell. • You can also specify WHEN you want to get messages.
  • 11. Notices More addictions. • These are all options to have Twitter send you emails. • I don’t have any but it’s up to you.
  • 12. Pictures • Keep thinking about branding. • Headshot is best • Many folks use avatars. • If you are representing your business use a logo.
  • 13. Now you are ready to dive in! • Start following people, target companies and job posting users • Start Tweeting (be relevant and give of yourself – or ask questions) • ReTweet information you think followers would appreciate. • Build your Network
  • 14. Following • You can search people by name to start following. • Look to see who they follow and follow those that are interesting. • Source for recruiters and job posters is later in the presentation • Follow those that follow you if you see value or common interest areas. (Some will be mass networkers.)
  • 15. Brands on Twitter (Follow your Targets)
  • 16. Following • To do that, write a Tweet with their user names using the @ sign in front of their names.
  • 17. Following • Then double click on the user, and Twitter will take you to their profile. • Then just hit "follow".
  • 18. Block and Unfollow • You can always block or unfollow Tweople who do not live up to your expectation ☺
  • 19. Favorites • Favorites is a neat little tool that allows you to "star" your favorite tweets that Twitter will keep in one place for you.
  • 20. Replies or @Name Replies or @Name is a way of grabbing someone's attention on Twitter. Any time there is a "@" sign before your name, Twitter will let you know. This is PUBLIC, so keep that in mind. Want to start a conversation without your whole network being dragged into it, use DM (direct Mail) (Only works if they are following you)
  • 21. DM – Direct Mail • Direct Mail allows you to privately converse with another user without giving away your email address. • DM's remain private to you and the person you are conversing with. (Unless they Retweet it.)
  • 22. # (Hash) Tags 1. Used as a way to filter / find content for group conversation 2. I.E. #job – to follow what people are saying about jobs right now 3. All you do is include “#” + “letters” in your tweet and it becomes instantly searchable 4. People use # tags for topics – I.e. #career, #followfriday and #sales
  • 23. Download Tweetdeck http://tweetdeck.com/ie6/ • Tweetdeck is a free application that allows you to create "groups" for your Twitter Network. • Unlike Twitter, it's search function works. • It will allow you to create Tiny URL's right from the app screen plus much much more.
  • 24. Tweet deck for your desktop
  • 25. Key Job Search Twitter Sites • Follow me @RobertMoseley and see who I follow. 90% are recruiters or job posters. • Go to www.tweetmyjobs.com and set up a search agent. Receive email notices. • List of 1000+ Recruiters on Twitter http://booleanstrings.ning.com/forum/topics/100 0-recruiters-on-twitter • List of job search accounts on Twitter http://mashable.com/2009/03/13/twitter-jobs/
  • 26. Other Useful Twitter Sites • Twitdom is a database of Twitter applications. www.twitdom.com • Search that combines Google and Twitter http://twootles.com/ • Hashtag listing http://hashtags.org/# • Post your resume for reference in Tweets http://twtjobs.com/ mine is http://twtjobs.com/0o93l9 • Twitter Business Card at http://twtbizcard.com/ mine at http://twtbizcard.com/RobertMoseley • 100 Twitter Tools http://www.sociableblog.com/2009/03/18/100-twitter- tools-to-help-you-achieve-all-your-goals/ • Hundreds more for your requirements
  • 27. Go Forth and Tweet Enough to get you started on Twitter. If you have any questions, please feel free to DM or @me with a question at @RobertMoseley Presentation can be downloaded from my Linked In profile via SlideShare application http://www.linkedin.com/in/bobmoseley Or you can email me with questions at mose9695@hotmail.com
  • 28. Additional Info and Backup
  • 29. Design • Design is where you can add your fancy background by creating a .jpeg and uploading.. • You can pay people to do this for you • Or you can choose any of the designs to the right.
  • 30. The Power of @Replies • In the time I have been creating this .PPT, I asked for some advice on Twitter. Using @ reply, here are some answers I received:
  • 31. DM – Direct Mail • Direct Mail allows you to privately converse with another user without giving away your email address. DM's remain private to you and the person you are conversing with.
  • 32. What a DM looks like
  • 33. Everyone • "Everyone" lets you see – well - everyone on the Twitter Network. Not just those following you or those you are following. This is also a good place to start following people. Then NEVER, I repeat never go back again!!!! I have NO idea who these people are….
  • 34. What is Twitter? • Concept Created in 2006 by Obvious Corp. • Called Twttr. • 4-5 Million users as of Nov. 2008. • $57 million in secured funding.
  • 35. Twitter Basics Bio Following vs. Followers Tweets Retweet or RT
  • 36. Twitter Basics Direct Message or DM @ Reply
  • 37. Twitter as a Candidate Sourcing Tool – Job Openings – Powerful Keyword Search Tool – Search by Location or Key Words
  • 38. Twitter as a Career Service Tool • Campus Recruiting Updates & Events • Conference Live Tweeting • Links to career content • Links to student profiles & blogs
  • 39. Recruiting Resources • Tweetmyjobs.com • Tweetajob.com • Twitter.grader.com • Splits.org
  • 40. Twitter Applications • Twitter Search • Tweet Later • Tweet Deck • Tweetvisor • Tiny URL
  • 41. Resources • Twit Tips Blog: twittip.com • Chris Brogan Marketing Blog • Recruitingblogs.com • Ere.net • Slide Share (keyword search: Twitter)