What is a Catalog?
A complete list of items, typically in
alphabetical or other systematic order,
is an entrepreneurial advertisement
which is created in order to promote a
company’s products and services.
Parts of a Catalog
the first page of a catalog.
is made up by the pages that
between the front and the
the last page of a catalogue.
must be tailored to the addressee
the wording must be adapted not only
to the addressee but to the product or
service promoted as well.
catalog must give information about
the product or service basic features.
be able to search and study the
company’s target market.
Corporate image and logo
5.5” x 8.5” — Tall, slim-sized catalogs
best used for describing a few products
with enough space for short
6” x 6” up to 6” x 9” — Square or
8.5” x 11 up to 9” x 12” — Common
12” x 12” — Biggest standard size for
catalogs for featuring a large number of
Examples of sizes
8 .5 x 11 Catalog Size
5.5” x 8.5”“6 x 6” rectangular
Table of contents
Contact info: address, e-mail, phone &
Presentation and Art
Quality of construction
Complexity of design and use