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Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job
 

Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job

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A presentation for PRSSA-SE on the very basic steps in getting active in social media, and how that can land you a job.

A presentation for PRSSA-SE on the very basic steps in getting active in social media, and how that can land you a job.

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  • 73% of companies surveyed hired someone. Not found someone, but went from social network to office chair. 73%. That’s incredible; good news for Gen Y especially. But, the other side of this coin is 79% of hiring managers found reasons to NOT hire someone, to end their chances at working with this company, because something they saw on social media. Perhaps that’s because Gen Y is growing up, or because we’re all trying to figure out social media right now, but with such a high percentage, we’re all probably at fault one way or another and it’s affecting our chances at job we want.I’m not saying all our social profiles need to be clinical or sterile. The opposite is true, it’s good to show your personality and passions online. I’m going to tell you why you what to clean up (or at least sweep under the rug), how to prevent your profiles from getting unsanitary in the first place and then some really cool tools to make your online life easier.
  • Poor spelling and profanity make a bad impression to a majority of recruiters. An despite how many times we’re told not to have alcohol in our photos, that’s actually the least of our worries (but it might be most common). It’s worth adding that nearly 80% had a positive reaction to discovering candidates were members in professional organizations. HINT HINT. 66% had a positive reaction when they saw volunteering.
  • You need to get a figure out what’s out there first. Quickly search your preferred name. I simply searched “zane riley.” Decide on what name you’ll use online and then stick to it (e.g.“LizVinson” vs “ElizabethV”)
  • You can see there’s a TV show with an LGBT couple. I could probably wait for this show to fade into obscurity, but it would be better for me to be more active on LinkedIn, and to link to my profiles more often.
  • Next, if there’s anything damaging online then do your best to have that removed. Close your old myspace account, remove any damaging photos. If you can’t remove the link, you’ll have to bury the links by having good links rise to the top. That means you have to generate content! The link in the slide is to http://reppler.com
  • You need to get a figure out what’s out there first. Quickly search your preferred name. I simply searched “zane riley.” You can see there’s a TV show with an LGBT couple. I could probably wait for this show to fade into obscurity, but it would be better for me to be more active on LinkedIn, and to link to my profile more often.
  • Alright, let’s take care of what’s out there. If you found something on Google, then try to remove it if you can. If you can’t then we need to drown it out with better, more important content. If you didn’t find anything, let’s clear out our social profiles using a service like
  • You need to get a figure out what’s out there first. Quickly search your preferred name. I simply searched “zane riley.” You can see there’s a TV show with an LGBT couple. I could probably wait for this show to fade into obscurity, but it would be better for me to be more active on LinkedIn, and to link to my profile more often.
  • Creating content is the most important step! It defines how you’ll be seen online. Perhaps a content is a witty tweet, a tutorial video or a new look at information through a blog post. Whatever it is, make sure it’s valuable to your audience.
  • You need to get a figure out what’s out there first. Quickly search your preferred name. I simply searched “zane riley.” You can see there’s a TV show with an LGBT couple. I could probably wait for this show to fade into obscurity, but it would be better for me to be more active on LinkedIn, and to link to my profile more often.
  • Alright, let’s take care of what’s out there. If you found something on Google, then try to remove it if you can. If you can’t then we need to drown it out with better, more important content. If you didn’t find anything, let’s clear out our social profiles using a service like
  • You need to get a figure out what’s out there first. Quickly search your preferred name. I simply searched “zane riley.” You can see there’s a TV show with an LGBT couple. I could probably wait for this show to fade into obscurity, but it would be better for me to be more active on LinkedIn, and to link to my profile more often.
  • I highly recommend reading more about “The Strength of Weak Ties.” View the paper here - http://sociology.stanford.edu/people/mgranovetter/documents/granstrengthweakties.pdf

Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job Clean Up Your Digital Dirt: How Social media Can Help You Land or Lose a Job Presentation Transcript

  • CLEANING UP YOUR DIGITAL DIRT HOW SOCIAL MEDIA CAN HELP L AND OR LOSE A JOB @zaneriley
  • WEB PRESENCE MATTERS73%OF COMPANIES HAVEFOUND 79% OF HIRING MANAGERS FOUNDA NEW HIRE CONTENT ONLINETHROUGH THAT CONVINCEDA SOCIAL NETWORK THEM NOT TO HIRE A CANDIDATE Jobvite Social Recruiting Survey 2012: Jobvite Index
  • WEB PRESENCE MATTERS86% Of recruiters review candidates’ social network profiles—whether or not candidates share those links.Jobvite Social Recruiting Survey 2012: Jobvite Index
  • HOW NOT TO GET A JOB R E C R U I T E R S R E A C T M O S T N E G AT I V E LY T OPICTURES OF ALCOHOL CONSUMPTION 47%REFERENCES TO DOING ILLEGAL DRUGS 78%POSTS/TWEETS OF A SEXUAL NATURE 66%PROFANITY IN POSTS/TWEETS 61%SPELLING/GRAMMAR ERRORS 54% Jobvite Social Recruiting Survey 2012: Jobvite Index
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.1. SEARCH your name to see what employers will find.2. REMOVE everything related to Slide 3.3. COMPLETE social media profiles.4. CREATE content regularly.5. MONITOR your presence.
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#1 YOURSELF [SLIDE NOTES ATTACHED]
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#2 CONTROL Let’s search even deeper using a service like Reppler. [SLIDE NOTES ATTACHED]
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#3 ALL PROFILES With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#4 CONTENT With the bad stuff gone, update all your profiles so that they are fresh and accurate. [SLIDE NOTES ATTACHED]
  • ALRIGHT, LET’S DO THIS. HOW TO GET YOUR SOCIAL MEDIA IN CHECK.STEP#1 PRESENCE With the bad stuff gone, update all your profiles so that they are fresh and accurate.
  • ALRIGHT, LET’S DO THIS. HOW (SOCIAL) NETWORKING CAN HELP YOU LAND A JOB. Mark Granovetters paper "The Strength of Weak Ties" is ahighly influential sociology paper, with over 22,000 citationsaccording to Google Scholar. He discovered that the foot-in-the-door at the company where you want to work isnt going tocome from your best friends or family--your strong ties. Thatjob lead is going to come from weak ties (e.g classmates,employers, acquaintances and teachers who never becameclose friends) as they’re the individuals who have informationand opportunities you don’t currently have. If you already hadaccess to the opportunity why wouldn’t you have taken italready? Start being active on social media today! Granovetter, Mark S. "The Strength of Weak Ties." American Journal of Sociology 78.6 (1973). Online. 28 November 2012.