Better Homes - Project Sales and Marketing


Published on

Better Homes - Project Sales and Marketing

Published in: Real Estate, Business, Career
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Better Homes - Project Sales and Marketing

  1. 1. Project Sales & Marketing
  2. 2. About Better Homes <ul><li>Better Homes was founded in 1986 </li></ul><ul><li>The Gulf’s largest real estate agency </li></ul><ul><li>Founding member of Dubai Property Group </li></ul><ul><li>Manages more properties than any other agency in the region </li></ul><ul><li>Employs over 700 staff with over 20 offices globally </li></ul><ul><li>Property Listings Publication with distribution of 25,000 copies </li></ul><ul><li>Uses an advanced (and highly popular) website </li></ul><ul><li>Exclusive website features: Live property updates, 360-degree tours, Interactive online maps </li></ul>
  3. 3. Why Better Homes? Around 10,000 listings at any given time Dozens of exclusively sold and leased projects 200,000 clients per annum Over 20 offices in seven countries Strategic partnerships and sister-companies Research studies, Marketing consultancy and Sales administration International Scope and Domestic Prowess
  4. 4. Core competencies
  5. 5. Project Sales & Marketing <ul><li>Specialized division within Better Homes, offering research, marketing and sales consultancy services </li></ul><ul><li>Our services include: </li></ul><ul><ul><li>Advising and consulting on the early stages of concept design (such as; elevation, floor plans and unit layouts) </li></ul></ul><ul><ul><li>Advising and consulting on project branding </li></ul></ul><ul><ul><li>Advising and consulting on pricing and payment terms </li></ul></ul><ul><ul><li>Advising and consulting on the production of marketing materials, (brochures, creative advertising, audio-visuals, graphics, scaled building models, as well as launch event functions and PR initiatives etc) </li></ul></ul><ul><ul><li>Development of a Marketing Strategy, Marketing Plan & Budget for the project. </li></ul></ul><ul><ul><li>Advising and consulting on the development of a Sales Strategy that is appropriate for each individual project and its target market </li></ul></ul>
  6. 6. PSM Services 1 2 Sales Execution & Management 3 Marketing & Sales Consultancy After Sales Administration & Customer Service
  7. 7. Project Management Process Feasibility Study & Competitor Analysis Marketing & Sales Strategy – Product Positioning Project Pricing Strategy & Payment Scheduling Marketing & Advertising Campaign / Budget RFP & Selection Process – Marketing Agencies / Vendors Better Homes Internal Marketing Initiatives – Planning External (3rd party) Marketing Initiatives – Planning Marketing & Sales Collateral Launch & Execution of Sales Project Briefing (BH Internal, Agency Partners & BH CRM) Final Product & Logistics Check Customer Service – Payment Collection Ongoing Reports Customer Service –Construction Updates (Monthly / Quarterly / Annually) (Six Weeks) (Ongoing) (Ongoing) (Ongoing)
  8. 8. One stop shop Market segmentation, targeting and positioning strategies Project Marketing strategies, Ad campaigns, budgeting and advisory Marketing collateral, Internal & external marketing initiatives Feasibility studies, Competitor analysis, Community reviews, Zone analysis etc. Strong in-house real estate database supporting studies undertaken Sales execution with periodical reporting Exhibitions, Launch event planning and execution Site sales office Call center and Web enquiry management Post sales Customer service Marketing Research Sales & After sales
  9. 9. Why Project Sales & Marketing? “ Better Homes” brand name and reputation Dedicated Project Leaders backed by experienced Sales Team Customized services with One stop shop (Research, Marketing, Sales, After sales) Proven track record and expertise Strategic locations with facilities and support locally and Internationally Franchises + Joint Ventures + Agency Partner Network (locally and Int’l) Sophisticated Sales Management/CRM System (MasterKey Systems) Access to one of the largest real estate database in the region Specialized Marketing and Research team
  10. 10. Research Services <ul><li>Project specific feasibility studies and strategic analysis </li></ul><ul><li>Studies that focus on investing, designing, and structuring products to suit specific markets </li></ul><ul><li>Tracking trends in the region through accurate, reliable real estate market statistics </li></ul><ul><li>Our reports are used by: </li></ul><ul><ul><ul><li>Developers to stimulate initial investment and long term take up in projects, and by </li></ul></ul></ul><ul><ul><ul><li>Investors to determine how to best use their equity </li></ul></ul></ul>
  11. 11. Questions..? Q & A Thank you..