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Starting a photography businessDocument Transcript
Written by Photograher for Photographers-ZZWhen youre a keen photographer and you have the desire to spend your working life doingsomething you enjoy such as photography, it would be a shame if you didnt pursue it furtherwouldnt it? You really dont have to join an institution or pay thousands of dollars to get startedeither. You simply need the passion to learn and persist. Most great photographers who rely on theirtrade to survive dont even know they have these traits because they love what they do and theysimply cant stop.Its true that there is wealth to be made in photography and Im not going to down play that ormake a pitch to the opposite because in every case, its been up to the individual. Meaning - itdepends on what mode of photography they choose, how much time they put into the business, dothey have a commercial bent, are they more artistic than usual etc. All these points come into playwhen success in a photography business or studio is questioned.I dont want to create any false hopes by that last paragraph because success will require some hardwork, tolerance and patience. These next thirty tips should help you along the way. There is moredetail available on this subject matter at the link at the bottom of this page.Where can I obtain information on building a photography business?1. Always do some extensive research before starting out a career with your own photographybusiness so that you understand the pros and cons involved. Some ideas include subscribing to agood magazine related to the photographic industry such as Professional Photographer, Camera Artsand Photo District News. Besides that, the internet is the biggest source of information and canprovide you with a plethora of career opportunities or even more information on starting aphotography business.At which level do you want to start your photography business?2. This is the trickiest question that a person interested in starting a business encounters. It is veryimportant to decide what kind of photography business you want so that the relevant requirementsand (sometimes) finance can be muscled up.When is the best time to start a fully-fledged photography business?3. After deciding on what you need and any extra necessary equipment that is needed to set up thebasic infrastructure, you will need to consider carefully your main tool - the camera, be it digital orfilm. You must also consider carefully a reliable, high-quality PC and good relevant software tomanipulate your photographs with special effects. If the business is being undertaken on a massivescale then maybe a developing lab needs to be planned and established.o What kind of venues will yield real income to your business?4. A newly established business in photography requires an assured location or a beat (workinglocally), as in journalism. For instance, wedding photography, sports related photography ordevelopmental photography. Once established, business can also be diversified into many morefields.
o Building a photography portfolio5. It is always important to compile a good portfolio as far as photography is concerned. A portfoliomust contain a collection of pertinent photographic work that you believe to be impressive. Makesure that photographs are unusual in character and are from diverse fields. Your portfolio must beable to impress the client in the very first meeting.6. Dont keep all the photographs that you have in your possession. Only keep your best work in thefolder so that you dont embarrass yourself or find yourself having to explain photographs thatarent relevant.7. Showcase spontaneous photos that you believe are of good quality. Youd be surprised how manypeople respond favorably to peoples expressions when they are good shots.Basic apparatus required8. A canvas background of at minimum 7-9 foot and the background colors should be either navy orwhite as minimum requirements to start with; a well-branded studio lights system such as that ofNorman & Speedtron; certified picture manipulation software such as Photoshop, Corel PaintShop, etc.Is there a need for establishing a makeup studio as part of your photo studio?9. Makeup and photography often go hand in hand. Wherever makeup is involved it is oftenreferred to as trick photography because makeup is capable of completely transforming anindividuals personality, and sometimes relevance to a product in the case of advertisingphotography.What kind of photo-editing software available in the market?10. Photo-editing software through which special effects and complete changes to a photo arepossible and can also often save the need for a re shoot.11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Lightroom, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.Is storage and treatment of photographs crucial in building photography business?12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage andaccess efficiency will either improve or frustrate your working environment. Often older photosbecome more valuable with time.How can be photographs be preserved easily apart from the conventional method?13. Todays cameras are highly versatile and will allow downloads and transfers from highlysurprising devices including your mobile but pictures can also be stored on a CDs, USBs and DVDstoo.o Choosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facilitymust be looked into carefully. I have my favorites but there are many equally as good as mine.15. Most of the cameras are compatible with computers and printers and moreover, because wenow use memory sticks, we are truly free to operate unencumbered.o What kind of a website does a person need to have?16. Your collection of photographs must be properly classified under different categories. Visualappearance of your website will do wonders for your business so take consider setting up one withsemi automation where the maintenance and hard work is done for you like photostockplus.17. Remember to constantly upgrade and maintain your website so that each time people comeacross your website, they will find fine something new and interesting.o Copyright of your photographs18. Copyright is the right protects the person who owns or who took the photographs. A wiseexercise if you are looking to use some stock houses for commercial purposes.o Why is a business card helpful?19. In every business, visiting cards are helpful. It is extremely useful in for people to contact youafter your first meeting. It must contain all your contact details. If youre a photographer, a cleverimpressive graphic or a picture of yourself with your equipment is best. Your contact number oremail must be easy to read. I have seen cards that have large names and pictures and the phonenumbers are so small they are difficult to read. Ridiculous! Make your phone number the largestthing on the card - thats what most people will use it for.o Which things must be kept in mind while you plan to build a wedding photography business?20. Wedding Photography is almost another art unto itself. There are many things to remember fora truly successful wedding shoot. I have prepared another article to deal with this in more detail andits all about --Wedding Photography. --o Advantage of assignment photography21. Assignment photography is that branch of photography where a person is engaged orconsigned to capture shots of something impressive and extraordinary, such as in the case ofadvertising or portrait photography; this can provide you a stable income after youve learned theropes.o Advantage of stock photography22. Stock photography is that branch of photography where there is an accumulated stock ofphotographs which can be sold to interested buyers, designers, adverting agencies etc. This can be aslow haul but if your pictures are well thought out, it can be the source of an ongoing income. --Myfavorite is istockphotos--.
o Other places where you can sell your photographic collection?23. Art shows are the perfect platform from where your creativity and work will be reallyappreciated because at such places you will find some niche customers that have a sharp eye for realtalent. Such places have been known to bring instant fame.24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show;Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of theworld and they are easy to find on the net. Simply do a Google search for "photography art show"and the name of the country you are in after adding the plus sign like this; "photography art show"+Swedeno Prices to be charged from the clients25. In the initial stages of your business, dont try to charge exorbitant amounts otherwise it willgive the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly.Ring other photographers and research. Five phone calls should do it.Marketing your photography business26. You must try to market your work at relevant places. Photographs can also be published overthe internet. Publication over the internet will increase customer enquiry. Dont forget to search forsuitable local markets and get the snaps printed in a local journal or newspaper and always displayyour contact number prominently - always!27. Establishing and popularizing a business is a tough call but if you adopt a proper marketingstrategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed onwebsites, online telephone directories, newspapers and magazines, etc. Research the right mediumsbefore you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.28. You can develop a website of your own to effectively promote your photography business butone thing that must be kept in mind is never forget to include a testimonial section and gauge theresponse of the people visiting the website. Let them make comments.o Career prospects in photo journalism29. Individuals interested in setting up a photography business can begin their career by becoming aphoto journalist. Appealing and unusual photographs can be supplied to newspapers, magazines,websites and the photography business is booming to such an extent that even international mediaorganizations will offer you good money in return for rare and high-quality photographs.30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers,magazines and sketch photography. There are many more jobs also related to photography thanthere ever was previously and because of the diversity and flexibility of digital photography, morerespect has been attached to this profession. Some of the avenues in photography apart frombusiness are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picturecreation.
Go and make yourself a hot beverage and a have a long think about where youre going to start,that is, if you havent already started.This article has been supplied courtesy of Roy Barker. Roy has supplied further detail on theabove subject matter at starting a photography business and is dedicated to coaching you on how tostart your own photography business. You can also gain photography insights, help (mostly free) oreven a Digital Photography Tip or two. For brief reviews on services or equipment seeBest Regards & thank youZAMIERZAINUDDINOmega Office Desk.