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What kind of media institution might distribute your
media product and why?
Media institutions= Music magazine companies such as Natmag, IPC, EMAP, InterMedia Partners and Bauer.
Distribute= Way something is spread out, in this case, how have I handed out my media product.
Publishers I DO want to publish my magazines.
I think RnB publishers such as InterMedia should publish my magazine because it’s different and has a new
approach to creating a music based magazine. My magazine is similar to the magazines they produce and
distribute, but I notice a gap in their company which I would like to fill in. Also, they may want to fill in gaps
which I may be missing in mine.
InterMedia publish magazines such as VIBE.
I want the above editors to publish my magazine because they too distribute some vague RnB magazines which means they
can adapt to my magazine. They know RnB magazines inside out, they will be able to tweak my magazine to work out the best
way to sell my magazine.
I don’t intend publishers who distribute pop, Rock magazines or any
other type of magazines to publish my magazine other than RnB and
Rock. This is because they tend to work in different ways, my
understanding of my magazine will be different to theirs.
Publishers who I DON’T want to publish my magazine
IPC Media Ltd (formerly International Publishing Corporation),a wholly owned subsidiary of Time
Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling
over 350 million copies each year.
IPC have distributed dissimilar magazines to my
media product such as NME and Uncut
Associated with rock and Goth
magazines. My magazine is based
on RnB and Hip-hop
I intend to sell my magazine to my target audience via newsstands and shops on a large scale. The publishers
who I want to publish my magazine use the method sale or return method. This is where all the unsold
magazines are returned to the publishers with no extra fees. I think it’s a responsible way of working but also
hazardous to the environment. It’s not environmentally friendly as is wastes a lot of paper.
Sale or Return- the system used by magazine and newspaper distributors with newsstands. Any copies of
magazines which are not sold, is returned to the base or publishers of the magazine. This does not charge the
retailers, in fact benefits him or her. But on the other hand, it does harm the environment as it risks wastage
and damages the system
Think about it, each magazine copy will consist of at least 90 pages, and the
amount I will be selling are will be in the thousands. That’s a lot of trees!
The publishers manage how magazines are released into areas. These can be sold online, newsstands, shops etc.
This all relies on the publishers. If magazines are sold online, this means there’s less hassle in physically deporting
magazines to places. By doing it online it can be uploaded in a matter of minutes.
Sale or Return
Sale or Return is the system used by magazine and newspaper distributors with newsstands.
Any copies of magazines which are not sold, is returned to the base or publishers of the
magazine. This does not charge the retailers, in fact benefits him or her. But on the other hand,
it does harm the environment as it risks wastage and damages the system
Freemiums- direct distribution
This process is increasingly getting more and more popular. It gives a taster to the audience as
the magazine publishers give out free issues. This will entice people to buy the magazine when
the next issue is released. Areas which they are mostly distributed are near stations and other
Method Part 2
Subscription- postal / electronic
Magazines offer subscriptions to regular readers of their magazine. This means that
they will have a magazine frequently posted to them. By subscribing it means they
will buy the magazine with a considerably high discount. If, however they subscribe
online, the magazine will be sent to them via customer’s inbox, kindle fire or
E-zines means ‘Electronic Magazines’. They are virtual versions of the magazines,
pages can be flicked via from the click of a button. RWD is a magazine which releases
free e-zines of their magazine for free. E-zines have electronic features such as
moving advertisements and video clips which can be viewed. This is not available on
regular magazines because technology is not that advanced yet. They also have
hyperlinks, which can link them to the source e.g. the magazine titles website where
they can view other things.
Many magazines have QR codes at the corner of them, these can be scanned by
androids of smartphones which will then link them to the source of the magazine.
This will then reveal extra content for the viewer.
Electronic brand extension
This feature helps the magazine get its name out there. It increases its popularity.
They do this by extending onto online social networking websites such as Facebook,
Instagram, and Twitter. Websites like this, information and trends goes viral.
Especially because it has millions of people online at the same time.
This is an easier way to distribute as it requires less physical work. People can
access their copy of the magazine which they buy online in a couple of clicks rather
than waiting for days to get it posted to their door. Whoever is going to publish my
magazine must a similar target audience, that way we will think in similar ways in
terms of ways of attract our target audience.
Also my target audience is elder teens to young adults, people of this age are use
first hand in technology. Their encounter technology daily, so I think that having my
magazine in modern technology devices such as tablets, apps ,andriods will help
my magazine reach them quicker and easier.