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Merits of good design - Plymouth e-learning conference
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Merits of good design - Plymouth e-learning conference


This presentation is aimed at those new to, or considering using digital media and provides an …

This presentation is aimed at those new to, or considering using digital media and provides an
overview of strategy, planning and implementation.

Published in Education
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  • Speaking event http://www2.plymouth.ac.uk/e-learning/ 2010 Conference tag #pelc10
  • …is considering the audience experience from the moment they: see, hear, interact with the resource, to the last time they interact with it.Much like when buildings are designed. Its more than just bricks and mortar, the spaces consider the uses.Photo credit: http://www.flickr.com/photos/streamishmc/2340150187/
  • Teaching staff and support staff are now in the business of creating interactive experiences.Book reference: Linchpin, Seth Godin, p85http://www.flickr.com/photos/tidymind/4327717486/Photo credit: http://www.flickr.com/photos/storem/349222636/
  • Potential benefits are for both the creator as well as the consumerPhoto credit http://www.flickr.com/photos/tinker-tailor/4285598900/
  • Benefits of digital mediaInteraction – we can design and/or steer the interactions with learnersAdditional context – We can now produce lots of material that further supports ideas in the classroom – think hyper-linking but with multimedia not just text-based.Enhance learning – Multimedia creates new opportunities for ways of teaching Repurposing – For learners much of the outcomes can be used as evidence for further learning/employers. For staff there is scope to use learners work for informing future cohorts and ot share with colleagues
  • We can use multimedia to support our PLEs.Couldn’t come to Plymouth and not cite Steve could we!
  • Backup the backup and then backup again. Photo credit http://www.flickr.com/photos/antphotos/4323319972/
  • It is our duty to understand our audience and delivery resources that reflect their skills and resource. If the learners all have smartphones, take advantage – if not then don’t.
  • Why are we building any resourcesImage credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  • Its quite rare to have 100% of our user base in front of us on a weekly basis. Use some of the time to get to know them better. http://carsonified.com/blog/design/how-to-understand-your-users-with-personas/
  • Many of you here will check work email.Eventually you start to do other work related ‘stuff’ and so do/will learners.Stats:http://efoundations.typepad.com/efoundations/2010/03/mobile-use-at-edinburgh.html
  • This added value should lead to better results.
  • Why are we building any resourcesImage credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  • Stat from http://blog.mozilla.com/metrics/2010/04/05/firefox-page-load-speed-%E2%80%93-part-ii/Measuring allows us to benchmark our results which then can then use to do something else
  • WORKBOOK story: I used a workbook, and though most folk left it behind, I thought it was useful… until I asked the next cohort and they said they didn’t need it, just the urls.. So I swapped to a Google document with clickable links and now everybody is happy – no more out of date info and a added benefit is a saving on scheduling the prints and on print cost.
  • Even when you have produced a good resource there is room for improvement – Just look at F1The above graphic is displayed during practice, qualifying and the race. It displays live location and car data so that the team can look for improvements. http://mclaren.com/home
  • Summary of a session?Full recording? Full recording AND additional material?Image credit: http://www.flickr.com/photos/antphotos/3489600094/in/set-72157604378784834/
  • Our advice document on creating an audio podcast: http://www.jiscdigitalmedia.ac.uk/audio/advice/creating-an-audio-podcast/Image credit: http://5by5.tv/eepodcast – a Regular discussion about the content management system called Expression engine.
  • Some typical types of use
  • CreatingFinding and usingManagingDigital lifecyclePhoto credit: http://www.flickr.com/photos/deadling/3094988395/
  • A must read for those interested in better understanding design for the web. http://designingfortheweb.co.uk/
  • Tutorial http://www.vts.intute.ac.uk/tutorial/imagesearching/We find other stuff because of opportunity to do so and to spend time effectively. Additional benefits may include better quality.
  • IPSGA is a system of riding used by IAM.We ride to this system EVERYTIME we go out. It allows us to have a plan that we can adapt at any moment. If we make a mistake then we can measure this as we are constantly checking against our “measures of success”.
  • Experiments – the key to innovationhttp://www.downes.ca/cgi-bin/page.cgi?post=52113http://timkastelle.org/blog/2010/03/experiments-the-key-to-innovation/Photo credit: http://www.flickr.com/photos/jurvetson/2798315677/
  • Referencehttp://www.jiscdigitalmedia.ac.uk/movingimages/advice/screencasting/


  • 1. Methods and merits of good design:
    Practices for digital media
    Zak Mensah @zakmensah
    JISC Digital Media
  • 2. Introducing digital media
  • 3. Designing experiences
  • 4. Interaction
    “The art of interaction. It’s what you do. “
    Seth Godin
  • 5. Interaction
    Teacher + student
    Teacher + Student + student + teacher
    Student + student (informal)
    Face to face
  • 6. I remember when..
    It used to be that your main resources were
    only used during a teaching session.
    before, during and post session.
  • 7. Why should we care?
    Help your audience solve their problems of understanding and knowledge
  • 8. Benefits for teaching and learning
    Learners Staff
    Additional context
    Enhance learning
    Support context
    Support different learners
  • 9. Benefits for newbies include:
    Time shifting
  • 10. Functions of PLEs
    with others
    Recording and sharing achievement
    cc Steve Wheeler, University of Plymouth, 2009
    Sharing with others (exchange)
    Communication with others (dialogue)
  • 11. What happens if….
    Codec issues
    Hardware…er no soundcards/speakers
    Designing within the space (constraints)
    Speed (see later firefox example)
  • 12. Avoid common problems
    Lack of understanding of audience to give
    them resources they cannot interact with
    The odd dead link can be forgiven but that’s all really.
  • 13. Think about your audience
    Who are they?
  • 14. Persona Paddy
    Paddy is in a technical role and it is his
    job to support his colleagues with
    anything using technology.
    Goals and motivation
    Paddy wants support to identify solutions
    to common problems.
    He has very little budget but is happy to
    try different approaches to finding a
    solution. He believes that the correct use
    of technology will help him and others
    use time and resource more effectively.
  • 15. What devices do your audiences use?
    Own computer?
    Mobile device?
    Games console?
    Institution computers - What is the spec?
  • 16. Mobile usage at Edinburgh
    49% smartphone
    39% unlimited data
    50% Check email daily
  • 17. Here, there and everywhere
    Pre, during and post session
    We can add value.
  • 18. Strategy (Goals)
  • 19. Think about your audience
    What do they need?
  • 20. Tactics
  • 21. Measuring success
    By making a few minor tweaks to our top
    landing pages, we can drive an additional
    60,000,000 Firefox downloads per year
  • 22. Don’t just hunch, ask.
  • 23. Measuring success: Where can I improve?
  • 24. Planning
  • 25. Think about your audience
    Give them what they want (mostly)
  • 26. Components of a podcast episode
    File size
    Download file
    Notes (including URLs)
    Subscribe to the podcast
  • 27. Uses
  • 28. Time shifting: Before, during and post session.
  • 29. Areas for use
    Online (VLE, website or PLE)
  • 30. Activity type
    Teaching aid
    Vehicle for Discussion
  • 31. How much will it cost?
    Free software tools will do
  • 32. Pulling it all together
  • 33. Designing for the web
    Featuring five sections, each covering a
    core aspect of graphic design:
    Getting Started
  • 34. Finding and using free images
  • 35. Implementation
  • 36. Workflows: IPSGA
  • 37. Experiment: With workflows
  • 38. Our services
    Advice documents - covering many uses of still images, moving images and audio
    Training & consultancy - One day workshops or tailored collaboration
    Free Helpdesk - Responses within five days
    Online surgery - Fortnightly sessions
  • 39. Screencast workflow
    A screencast refers to a recording then delivering of the graphic content of a defined region of the computer screen
  • 40. Components of a screencast
    screen capture 
    software/web demonstration
    workflow demonstration
    audio materials
    branding (idents, logos etc)
  • 41. technical workflow    
    template development
    agree on software, tools and settings
    produce common content 
    configure and save templates
  • 42. Technical workflow
    content production/presentation
    screen capture
    audio recording
    other content
    compositing and editing
    rendering and export
  • 43. Delivery
    Using the measures of success, test how things pan out at the delivery stage
  • 44. JISC Digital Media advice document(s)
  • 45. Bringing it together
    Identify goals
    Strategy based on audience and resource
    Production (workflow)
    Measure success and improve
  • 46. Thank you
    Slides at SlideShare
    Google document http://bit.ly/pelc10zak
    zak.mensah@bristol.ac.uk / skype: zmensah