Marketing strategy for medical tourism

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  •  in-vitro fertilization
  • Bariatrics is the branch of medicine that deals with the causes, prevention, and treatment of obesity.

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  • 1. LOGO Marketing Strategies of Medical Tourism “combining medical excellence with luxury travel” GAUKHAR KUSHKINBAYEVA 20121597 ABDULMAJID SANI 20122249 FARDOSA SHARIFF MOHAMED 20121551 OMAR ABDIKADIR ABULLAHI 20121120
  • 2. Growth and the impact of medical tourism on hospitality tourism The privatization of the medical industry. Entrepreneurial government support Globalization and improved communication technology Limitations of the Insurance Package Timely treatment and to avoid long waiting lists at home Aging of the population globally
  • 3. Guarantee privacy and confidentiality Procedures that are not available or illegal - country (IVF) Geographical and cultural proximity, medical specializations, reputation and portability
  • 4. Popular Procedures www.themegallery.com Company Logo COSMETIC SURGERY & PLASTIC SURGEONS DENTISTS & ORAL SURGEONS OPHTHALMOLOGY, OCULA R, & REFRACTIVE SURGERY ORTHOPEDIC SURGERY BARIATRIC /WEIGHT LOSS SPECIALISTS Heart Surgery
  • 5. Major Industry Players o Hospitals -Public and Private o Agents -Medical Travel Facilitators o Governments o Travel industry o Insurance (Emerging) o Employers (Emerging) o Buyers of healthcare o Tour operators and hotels
  • 6. Medical tourism and Hospitality industry Hospitals have functionally integrated into the tourist industry such as hotels, travel agencies, restaurants, transport and recreation. o Hotel Groups, such as the ITC-Welcome Group in India- the patient and the provider. o Travel Agencies, such as Commonwealth Travel in Singapore- tour plans and organize logistics for health travelers. o Medical Travel Planners such as MedRetreat, Planet Hospital, Global Choice Healthcare, and Bridge Health International, act as patient representatives in finding treatment abroad. o Provider Groups, such as Bumrungrad in Thailand and Apollo in India, dünyagöz have dedicated clinical programs solely for international patients. o
  • 7. Company Logo Impact of Medical Tourism Social Financial Industrial Host-nation-and hospitality Environmental Business and hospitality sectors in an economy The Medical Tourism has an impact on the hospitality and tourism industry. It can influence It’s impact on global healthcare can lead to innovation in healthcare solution, enhancements in healthcare solutions, enhancements in the number of healthcare professional, increased international standards in healthcare solutions and emergence of supporting healthcare infrastructure for example a medical hotel
  • 8. Company Logo Negative Impact
  • 9. Medical Tourism Trends and Challenges in 2013 and Beyond
  • 10. "care for the people" Major Hospitals
  • 11. Transplant tourism Human trafficking
  • 12. Transplant tourism  Transplant tourism refers to travel for organ transplantation that involves organ trafficking and/or transplant commercialism.  Transplant tourism is distinguishable from other forms of medical tourism because it involves a donor whose interests and wellbeing must be considered just as importantly as the recipient  The medical resource used in transplant tourism is often an exploited donor  medical tourism, has always been surrounded with controversy regarding the source of organs, donor’s care after transplantation, and recipient outcome
  • 13. Company Logo Contents Click to add Title1 Click to add Title2 Click to add Title3 Click to add Title4
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  • 29. LOGO