Marketing strategy for medical tourism

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  •  in-vitro fertilization
  • Bariatrics is the branch of medicine that deals with the causes, prevention, and treatment of obesity.
  • Marketing strategy for medical tourism

    1. 1. LOGO Marketing Strategies of Medical Tourism “combining medical excellence with luxury travel” GAUKHAR KUSHKINBAYEVA 20121597 ABDULMAJID SANI 20122249 FARDOSA SHARIFF MOHAMED 20121551 OMAR ABDIKADIR ABULLAHI 20121120
    2. 2. Growth and the impact of medical tourism on hospitality tourism The privatization of the medical industry. Entrepreneurial government support Globalization and improved communication technology Limitations of the Insurance Package Timely treatment and to avoid long waiting lists at home Aging of the population globally
    3. 3. Guarantee privacy and confidentiality Procedures that are not available or illegal - country (IVF) Geographical and cultural proximity, medical specializations, reputation and portability
    4. 4. Popular Procedures www.themegallery.com Company Logo COSMETIC SURGERY & PLASTIC SURGEONS DENTISTS & ORAL SURGEONS OPHTHALMOLOGY, OCULA R, & REFRACTIVE SURGERY ORTHOPEDIC SURGERY BARIATRIC /WEIGHT LOSS SPECIALISTS Heart Surgery
    5. 5. Major Industry Players o Hospitals -Public and Private o Agents -Medical Travel Facilitators o Governments o Travel industry o Insurance (Emerging) o Employers (Emerging) o Buyers of healthcare o Tour operators and hotels
    6. 6. Medical tourism and Hospitality industry Hospitals have functionally integrated into the tourist industry such as hotels, travel agencies, restaurants, transport and recreation. o Hotel Groups, such as the ITC-Welcome Group in India- the patient and the provider. o Travel Agencies, such as Commonwealth Travel in Singapore- tour plans and organize logistics for health travelers. o Medical Travel Planners such as MedRetreat, Planet Hospital, Global Choice Healthcare, and Bridge Health International, act as patient representatives in finding treatment abroad. o Provider Groups, such as Bumrungrad in Thailand and Apollo in India, dünyagöz have dedicated clinical programs solely for international patients. o
    7. 7. Company Logo Impact of Medical Tourism Social Financial Industrial Host-nation-and hospitality Environmental Business and hospitality sectors in an economy The Medical Tourism has an impact on the hospitality and tourism industry. It can influence It’s impact on global healthcare can lead to innovation in healthcare solution, enhancements in healthcare solutions, enhancements in the number of healthcare professional, increased international standards in healthcare solutions and emergence of supporting healthcare infrastructure for example a medical hotel
    8. 8. Company Logo Negative Impact
    9. 9. Medical Tourism Trends and Challenges in 2013 and Beyond
    10. 10. "care for the people" Major Hospitals
    11. 11. Transplant tourism Human trafficking
    12. 12. Transplant tourism  Transplant tourism refers to travel for organ transplantation that involves organ trafficking and/or transplant commercialism.  Transplant tourism is distinguishable from other forms of medical tourism because it involves a donor whose interests and wellbeing must be considered just as importantly as the recipient  The medical resource used in transplant tourism is often an exploited donor  medical tourism, has always been surrounded with controversy regarding the source of organs, donor’s care after transplantation, and recipient outcome
    13. 13. Company Logo Contents Click to add Title1 Click to add Title2 Click to add Title3 Click to add Title4
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    15. 15. Company Logo Diagram Title Add your text
    16. 16. Company Logo Cycle Diagram Text Text Text Text Text Cycle name Add Your Text
    17. 17. Company Logo Diagram Text Text Text Add Your Title Text •Text 1 •Text 2 •Text 3 •Text 4 •Text 5 Add Your Title Text •Text 1 •Text 2 •Text 3 •Text 4 •Text 5 Text Text
    18. 18. Company Logo Diagram Concept Add Your Text Text Text Text Text Text Text
    19. 19. Company Logo Diagram Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text
    20. 20. Company Logo Diagram Title Title Title
    21. 21. Company Logo Cycle Diagram Concept B E C D AAdd Your Text Add Your Text Add Your Text Add Your Text Add Your Text
    22. 22. Company Logo 1 2 3 Most Popular Procedures
    23. 23. Company Logo Diagram 2001 2002 2003 2004
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    25. 25. Company Logo Diagram 2003.10 Add Your Text 2003.10 Add Your Text 2003.10 Add Your Text 2000 2001 2002 2003Company History 2001.10 Add Your Text 2001.10 Add Your Text 2001.10 Add Your Text 2002.10 Add Your Text 2002.10 Add Your Text 2002.10 Add Your Text 2000.10 Add Your Text 2000.10 Add Your Text 2000.10 Add Your Text
    26. 26. Company Logo Table Title Title Title Title Title Title O O O O O Title O O O O O Title O O O O O Title O O O O O Title O O O O O Title O X O X O
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    29. 29. LOGO

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