The Impact of the Net on Lawyer-Client Relationships
Martin Ertl & Zak Greant // Davis LLP // 2009-10-22

Martin Ertl
Lawyer (formerly at Davis)
Entrepreneur
Co-founder of Navarik
Co-Founder of LexPublica
<martin@lexpubli.ca>

Zak Greant
Electronic Frontier Strategist
Entrepreneur
Mozilla, MySQL, Open Source Initiative
Co-Founder, LexPublica
<zak@lexpubli.ca>

Book
Scale: Number of people reached per unit of cost

Newspaper (~10x)

TV (~100x)

Radio
(~1000x)

Net (~1 000 000 x)

… and they can all talk to each other for $0

attention is scarce

engaging on the net

Offline Online
Corporate profile, business card LinkedIn
Office water cooler, cocktail party Twitter
Coffee with friend Facebook
Reading a law magazine RSS
Writing articles & books. Peer review Blogging
Present at a CLE seminar YouTube
Initial meeting with client Skype

engage now

The Great Wave off Kanagawa
Katsushika Hokusai (woodblock print, 1832)
http://en.wikipedia.org/wiki/The_Great_Wave_off_Kanagawa