A Social Media Crash Course                              from @_jemima and @tomszekeresMonday, 22 April 13
Who are we?                   Jemima Garthwaite | @_jemima                             Tom Szekeres | @tomszekeres        ...
Before we begin      Write down this link: bit.ly/socialcrash      When you see a number (e.g [23]) in the presentation, j...
Who are you?Monday, 22 April 13
A Social Media Crash Course                              by @_jemima and @tomszekeresMonday, 22 April 13
Social Media for Start-ups                             by @_jemima and @tomszekeresMonday, 22 April 13
What is this all about then?                Start-ups       (through their eyes)                                          ...
Bad habits die hard             Repetitive and unimaginative   Over-reliance on competitions and   Always trying to drive ...
Things have changed                                                                                           30          ...
Blogs and RSS are on the wainMonday, 22 April 13
For many, social media is the web               Visits to Social Media and Forums overtook   How the average hour of inter...
Social media is an addiction                      01      Social Media increases levels of      oxytocin in the blood. Aft...
Build > Launch > OptimiseMonday, 22 April 13
Who are you?                      Who are your audience?Monday, 22 April 13
Where are your audience?Monday, 22 April 13
What do you want to do?                  Own your search page?   Set up a landing page or blog?   Demonstrate expertise?Mo...
18Monday, 22 April 13
Choose your networksMonday, 22 April 13
Claim your profiles                                               02      •     Check if your name is available      •     ...
Design Once      •     Bio            Keep it to 140 characters, save it once, roll-out            everywhere.      •     ...
2560px                               Google Plus / YouTube                      1440px                                    ...
Choose your tools                      08   29   09Monday, 22 April 13
Plumb Everything Together                                  10Monday, 22 April 13
Set up your phone and tablet      •     Social = mobile first - keep the most            important apps on your home screen...
Set your KPIs/Use Social for KPIs                                 17                                                 Look ...
Monday, 22 April 13
Dont forget Email                       Still the number one social network by usage                                  …and...
Build > Launch > OptimiseMonday, 22 April 13
Plan in advance                                20                                              22                         ...
Noise      Launches and releases are tent-pole      moments, and should be planned with      creativity and military preci...
Noise - XX Coexist         A link to download the album was given   The website showed a live visual of the virality of th...
Noise - Mr Cake              Mr Cake (Chris Holmes) asked his brother (who at the time had many more followers) to Tweet h...
Noise - Global #RichList      Good example in the use of #RichList trend hijack to      re-launch gobalrichlist.com       ...
Noise - Tight Wallet / Kickstarter      •      TGT Wallet, like many upstarts,             realised the launch potential o...
Thank those who helped along the way     •      Make a list of people who mentioned you or            helped in any way, a...
Build > Launch > OptimiseMonday, 22 April 13
Think Social First      •     @message instead of email      •     Twitter Search results instead of            Profile Lin...
Tools - Time to Go Pro?Monday, 22 April 13
Listen for feedback      •     Dont ask, dont get      •     Track your domain name and            your brand name, as wel...
Track clicks, spot patterns        Look at spikes to see what you did   Use click tracking to work out the   Set up domain...
Increase your shareability         Most platforms have a wizard like      Tweak the copy - ensure it’s       With Twitter,...
On Site: Metadata         Open Graph - works on nearly all   Twitter Cards - customised based    Verification - easiest don...
Take advantage of Social ProofMonday, 22 April 13
In Summary                      Build         Launch           Optimise             Define Audience           Plan         ...
Thanks                      from @_jemima and @tomszekeresMonday, 22 April 13
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Social Crash Course / Social for Startups

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A by @tomszekeres and @_jemima, given at Shoreditch House on Mon 22 April 2013.

For the full set of links from the deck, please check out
http://bitly.com/bundles/zakazaka/1

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Social Crash Course / Social for Startups

  1. 1. A Social Media Crash Course from @_jemima and @tomszekeresMonday, 22 April 13
  2. 2. Who are we? Jemima Garthwaite | @_jemima Tom Szekeres | @tomszekeres Social Media Strategist working with Tech, Luxury, Data Analyst with experience in Travel, Government, Charity, and Alcohol brands, plus a few that are still Fashion, and Telcos; advisor to an early-stage mobile twinkles in their founders eyes. photo-sharing startup.Monday, 22 April 13
  3. 3. Before we begin Write down this link: bit.ly/socialcrash When you see a number (e.g [23]) in the presentation, just append it to the above, and you’ll be taken to the full URL. So for [09], the link is bit.ly/socialcrash09 @_jemima | @tomszekeres | bit.ly/socialcrashMonday, 22 April 13
  4. 4. Who are you?Monday, 22 April 13
  5. 5. A Social Media Crash Course by @_jemima and @tomszekeresMonday, 22 April 13
  6. 6. Social Media for Start-ups by @_jemima and @tomszekeresMonday, 22 April 13
  7. 7. What is this all about then? Start-ups (through their eyes) Social Off piste 2013 (not 2010) This talk @_jemima | @tomszekeres | bit.ly/socialcrashMonday, 22 April 13
  8. 8. Bad habits die hard Repetitive and unimaginative Over-reliance on competitions and Always trying to drive from shared engagement techniques incentivised engagement spaces to owned spacesMonday, 22 April 13
  9. 9. Things have changed 30 Every week, a torrent of things We can give you an OPML list They keep changing! that may or may not matter to with only the good stuff your business. (and none of the nonsense).Monday, 22 April 13
  10. 10. Blogs and RSS are on the wainMonday, 22 April 13
  11. 11. For many, social media is the web Visits to Social Media and Forums overtook How the average hour of internet Entertainment sites in 2011 use looks today - April 2013Monday, 22 April 13
  12. 12. Social media is an addiction 01 Social Media increases levels of oxytocin in the blood. After just 10 minutes on Twitter, levels can rise up to 150% (significantly more than a groom at a wedding). Oxytocin levels are linked to characteristics such as empathy, generosity, and trust. "A Facebook user who uses the site multiple times per day is 43% more likely than other Internet users and more than three times as likely as non-Internet users to feel that most people can be trusted."Monday, 22 April 13
  13. 13. Build > Launch > OptimiseMonday, 22 April 13
  14. 14. Who are you? Who are your audience?Monday, 22 April 13
  15. 15. Where are your audience?Monday, 22 April 13
  16. 16. What do you want to do? Own your search page? Set up a landing page or blog? Demonstrate expertise?Monday, 22 April 13
  17. 17. 18Monday, 22 April 13
  18. 18. Choose your networksMonday, 22 April 13
  19. 19. Claim your profiles 02 • Check if your name is available • Sign up to Twitter First • Use Twitter to create other accounts where possible • Facebook Page comes later 03Monday, 22 April 13
  20. 20. Design Once • Bio Keep it to 140 characters, save it once, roll-out everywhere. • Link Make sure you’ve got a landing page, and then link out to other networks • Profile Photo Make sure it works as a square (and at a small scale) - should be recognisable. • Cover Photo 04 05 06 07 To make it future-proof, design at 2560 by 1440 pxMonday, 22 April 13
  21. 21. 2560px Google Plus / YouTube 1440px Twitter FacebookMonday, 22 April 13
  22. 22. Choose your tools 08 29 09Monday, 22 April 13
  23. 23. Plumb Everything Together 10Monday, 22 April 13
  24. 24. Set up your phone and tablet • Social = mobile first - keep the most important apps on your home screen, always logged in. • A few key apps: • Facebook Pages 12 13 • Hootsuite 14 • Tumblr 31 • Instagram 15 • Buffer 29 • Feedly 16 @_jemima | @tomszekeres | bit.ly/socialcrashMonday, 22 April 13
  25. 25. Set your KPIs/Use Social for KPIs 17 Look instead at how engaging Say no to vanity metrics and shareable your content isMonday, 22 April 13
  26. 26. Monday, 22 April 13
  27. 27. Dont forget Email Still the number one social network by usage …and by conversion rate 19Monday, 22 April 13
  28. 28. Build > Launch > OptimiseMonday, 22 April 13
  29. 29. Plan in advance 20 22 21 29 29 Dan Zarella is a data analyst who These findings are useful, but Scheduling is (usually) your friend theorises about the best time/day to analysing your own (unique) tweet/post etc. community is the best solution.Monday, 22 April 13
  30. 30. Noise Launches and releases are tent-pole moments, and should be planned with creativity and military precision. • Piggy-back on another event • Enlist the support of your friends, family, and wider network (in advance) • Find usual ways to launch or seed out your productMonday, 22 April 13
  31. 31. Noise - XX Coexist A link to download the album was given The website showed a live visual of the virality of the album as it to a single fan. was seeded to the world through a single fanMonday, 22 April 13
  32. 32. Noise - Mr Cake Mr Cake (Chris Holmes) asked his brother (who at the time had many more followers) to Tweet his “resignation cake” - it’s since been featured by the New York Times, Huffington Post, MTV & CosmoMonday, 22 April 13
  33. 33. Noise - Global #RichList Good example in the use of #RichList trend hijack to re-launch gobalrichlist.com Search volume for “times rich list” since 2004Monday, 22 April 13
  34. 34. Noise - Tight Wallet / Kickstarter • TGT Wallet, like many upstarts, realised the launch potential of the Kickstarter platform • They took a hit in profit from their first few thousand sales, but benefited from the visibility the platform can often create. • They also made a lovely thank you videoMonday, 22 April 13
  35. 35. Thank those who helped along the way • Make a list of people who mentioned you or helped in any way, and offer a small thank youMonday, 22 April 13
  36. 36. Build > Launch > OptimiseMonday, 22 April 13
  37. 37. Think Social First • @message instead of email • Twitter Search results instead of Profile Link • Google+ Local instead of "How to Find Us" 23Monday, 22 April 13
  38. 38. Tools - Time to Go Pro?Monday, 22 April 13
  39. 39. Listen for feedback • Dont ask, dont get • Track your domain name and your brand name, as well as your screenname • Give everyone accessMonday, 22 April 13
  40. 40. Track clicks, spot patterns Look at spikes to see what you did Use click tracking to work out the Set up domain tracking to see how well best time to post on each network your blog or products are sharedMonday, 22 April 13
  41. 41. Increase your shareability Most platforms have a wizard like Tweak the copy - ensure it’s With Twitter, you can even suggest this one from Twitter something people would actually say to follow your account afterwards 24 25Monday, 22 April 13
  42. 42. On Site: Metadata Open Graph - works on nearly all Twitter Cards - customised based Verification - easiest done platforms on the type of content linked to via meta tags 26 27 28Monday, 22 April 13
  43. 43. Take advantage of Social ProofMonday, 22 April 13
  44. 44. In Summary Build Launch Optimise Define Audience Plan Listen Get your Channels Ask for help Measure Design Once Make Noise Tweak Plumb Together Thank Amplify bit.ly/socialcrashMonday, 22 April 13
  45. 45. Thanks from @_jemima and @tomszekeresMonday, 22 April 13
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