Big Data is not just “more data.” ‐‐Thornton May
Consideration Systems of Record Systems of EngagementFocus Transactions InteractionsGovernance Command & Control CollaborationCore Elements Facts & Commitments Ideas & NuancesValue Single Source of Truth Discovery & DialogStandard Accurate & Complete Immediate & AccessibleContent Authored CommunalPrimary Record Type Documents ConversationsSearchability Easy HardUsability User is trained User “knows” Accessibility Regulated & Contained Ad Hoc & OpenRetention Permanent TransientPolicy Focus Security (Protect Assets) Privacy (Protect Users)
The New Normal • The vast majority of the world’s information is unstructured. • Unstructured information growing 15X faster than structured. • Raw computing power growing so fast that an off‐the‐shelf box approaching the computing power of a super computer 5 years ago. • “Democratization” of information access.4 Source = Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data
We are moving from the Systems of Record era in which our focus was on high‐value information assets to the Systems of Engagement era in which volume and complexity and variety and velocity are increasing dramatically.
Value of Information per Unit to Organization HIGH DENSITY Systems of Record 1 Managed via Structured traditional BI Information and Data i.e., “data” WarehousingOriginal concept – Freeform Dynamics
Value of Information per Unit to Organization HIGH Value/Byte Systems of Record 1 Managed via Structured traditional BI Information and Data i.e., “data” Warehousing 2Unstructured Currently Information unmanagedi.e., “content” Managed in ECM & ERM systemsOriginal concept – Freeform Dynamics
Opportunity Considered overall, to what degree does your organization exploit its information assets for analysis and decision making purposes? 0% 20% 40% 60% 80% 100% Structured data Unstructured data 5 Fully 4 3 2 1‐Poorly Unsure Source: Online survey of Register readers, 122 respondents, first half of November 2011, Freeform Dynamics9
Value of Information per Unit to Organization HIGH Value/Byte LOW Value/Byte Systems of Record Systems of Engagement 1 3 BIG DATA Managed via Structured traditional BI Internet of things – e.g., climate Information and Data data, transaction records, phone i.e., “data” Warehousing GPS data – intelligent, interconnected, and everywhere Volume, Velocity, Variety, Complexity 2 2.5 quintillion bytes/dayUnstructured Currently 4Information unmanaged BIG CONTENTi.e., “content” Social, images, audio, video, text, Managed in office apps, web traffic, print ECM & ERM streams, email, documents systemsOriginal concept – Freeform Dynamics
Irrational thinking • Get rid of as much as • Save everything that you can: you can: – Litigation risk – Might need it “someday” – Compliance risk – Potential aggregated value – Storage cost – Disposition uncertainty High Value/Byte Low Value/Byte11
Metadata Extraction INFORMATIONEnrich unstructured content and link it to structured data to find “WHAT” and “WHY”
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Revolutionary times The combination of semantics and the cost structure of cloud‐based analytic tools is revolutionary. Across industries Across geographies27
Revolutionary times The combination This revolution of semantics and will once and for the cost all require new structure of approaches to cloud‐based managing analytic tools is unstructured revolutionary. information Across industries assets. Across geographies28
We need T‐Shaped Professionals for this Revolution BROAD DEEP AIIM.org/certification AIIM.org/training White paper here – http://pages2.aiim.org/CIPWebPage_InfoProWP.html Free practice exam/assessment ‐‐ http://www.AIIM.org/CIP‐practice‐exam29
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