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Vibe magazine

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The magazine i researched about was VIBE magazine. This magazine is mainly focused for those who listen to RnB, Hip Hop and Rap music. Vibe is mainly an online magazine where they deliver to your ...

The magazine i researched about was VIBE magazine. This magazine is mainly focused for those who listen to RnB, Hip Hop and Rap music. Vibe is mainly an online magazine where they deliver to your house. For my research i got most of the information from the website and some from wikipedia to help me finish the presentation

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  • Colour schemes, camera shot, costumes, layout
  • This double page features the celebrity Solange Knowles who is the main focus of the article. This article and the double page spread will be aimed towards her fans and lovers of music. The target audience for this article would be towards eighteen year olds and over as there is quite a lot of information presented and the pages itself look quite formal. The graphic in the middle immediatly grabs the readers attention as it is the only graphic that is in colour. Also having part of the text ‘Solange Knowles’ again grabs the readers attention and informs the reader quickly to who the graphic and the article is about.

Vibe magazine Vibe magazine Presentation Transcript

  • VIBE
  • FRONT COVERS OF VIBE
    Angle of gaze: Looking at the consumer
    Masthead
    Bleed
    Teasers
    Graphic
  • DOUBLE PAGE SPREAD
    Graphic
    • SolangeKnowles is the main focus
    • Aimed towards her fans and lovers
    • Target audience for this article would be towards eighteen year olds and over
    • The graphic in the middle immediately grabs the readers attention
    • Also having part of the text ‘Solange Knowles’ again grabs the readers attention
  • DISTRIBUTION AND SELLING AREAS
    • Vibe magazine is currently owned by InterMedia Partners which is private equity
    • They own other companies such as WAPA-TV (radio station) but they have earner their success through media institutions
    • They distribute their magazines though their online website which provides some articles from the magazine. Also the magazines gets distributed to a variety of shops ranging from corner shops to supermarkets
  • AUDIENCE FOR VIBE
    The audience for Vibe are listeners to R&B, Hip Hop, Rap and Rock or Pop music because the magazine is mainly focused on them genre’s of music and targets audiences between the of 18-34
  • Circulation
    Vibes circulation recent statistics show that in 2007 it was approximately 800,000.
  • Attract and Satisfy
    Covers attract audiences because it shows big music artist such as Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson.
    The magazine satisfies audiences by including revolutions music reviews, a celebrities gossip column, next profiled up coming artists, also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.
  • Online version compared to printed copy
    The online version has more information than the printed copy.
    The online version focuses more on individual artists.
    The online version has more facts and shows key videos linked with a certain article.
    Online version also has references to artists on social networking sites such as twitter and facebook.
  • Technologies
    The technologies used