Empower Social Media

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Empower Social Media

  1. 1. WHATISSOCIALMEDIA
  2. 2. According to…Media designed tobe disseminatedthrough socialinteraction.
  3. 3. Anything that A simple definition?has been Wed probably say:published onlineby anyone atanytime.
  4. 4. Zillions of people are talking about products andservices on social networks and online communities.Image credit: Ian Sane
  5. 5. WHYSHOULDI CARE
  6. 6. 500 Million Active Facebook UsersPhoto Credit: Oversocialized Source: Tech Herald
  7. 7. 2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch
  8. 8. More than 500 million active usersPeople spend over 700 billion minutes per month on Facebook About 70% of Facebook users are outside the United States
  9. 9. 5,000,000The number of active Barack Obamasupporters across 15 social networks.
  10. 10. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.Cone, Business in Social Media Study, September 2008
  11. 11. IT’S A DIALOGUE, NOT A MONOLOGUE.
  12. 12. Cone, Business in Social Media Study, September 200885% believe a company should notonly be present but also INTERACTwith its consumers via social media
  13. 13. 1,800,000 MILLIONNEW ZEALANDERS INTERACTING VIASOCIAL NETWORKING SITES,Nielsen, July 2010
  14. 14. 44 % of online New Zealanders havepublished opinions specifically aboutproducts, services and brands.73 % have read other consumers’ productopinions online. Further, of those whohaven’t read consumer reviews anddiscussions, almost two thirds intended todo so in 2010.Nielsen, July 2010
  15. 15. “The opportunities for brands and companiesto tap into the social media phenomenon are reallyjust beginning to emerge and to date we’ve onlyseen the tip of the iceberg.”“New Zealanders’ engagement with onlineword of mouth communication is going toINCREASE in coming years as social media plays anincreasingly important role in consumer decisionmaking.”Tony Boyte, Research Director for Nielsen’s online business.Nielsen, July 2010
  16. 16. Get your Social MediaStrategy evaluation withNO charges, contact meat zaid@yoopydeal.co.nz

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