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Huma brand and logo intoduction

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  • 1. Brand IntroductionFall 2012Brand  design  by  EM  Design  Brand  strategy  and  art  direc2on  by  Imprint  Advisors  Project  Management  by  HUMA VP Communications
  • 2. Harvard University Muslim AlumniPersonaeDr. Ezzedine the Elder66 (GSAS 75), AtlantaProfessor of LiteratureSunni, Syrian-bornParvez & Cathy the Power Couple40 (FAS 93/ HBS 99), DubaiPartner, McKinsey & CoSunni, Indian-born, US-raised36 (NYU 97/ NYU Law 01), DubaiAssociate, King & SpaldingSunni convert, US-born CaucasianMunira the Med Student25 (FAS 09), San FranciscoUCSF School of MedicineShi’I, US-born South AsianUmar the Undergrad19 (FAS 14), DetroitHarvard CollegeSunni, US-born African-American2
  • 3. Harvard University Muslim AlumniSymbol+   =  3
  • 4. 4  Harvard University Muslim AlumniHorizontal Logo
  • 5. 5  Harvard University Muslim AlumniVertical Logo
  • 6. Harvard University Muslim AlumniVisual Landscape6
  • 7. Harvard University Muslim AlumniMood Board7
  • 8. AutumnRGB 255:177:35CMYK 0:36:89:0Mather LightRGB 89:89:89CMYK 59:49:48:41Mather DarkRGB 217:217:217CMYK 17:12:13:0SeverRGB 244:111:66CMYK 0:67:75:0CrimsonRGB 178:13:53CMYK 20:98:76:11Crimson LightRGB 242:80:119CMYK 20:98:76:11Sever LightRGB 245:121:77CMYK 0:67:75:0MatherRGB 89:89:89CMYK 59:49:48:41Autumn LightRGB 255:177:35CMYK 0:36:89:0Harvard University Muslim AlumniProposed Color Palettev3, 2012.10.158
  • 9. Harvard University Muslim AlumniIllustrative Applications9
  • 10. Harvard University Muslim AlumniIllustrative Applications10
  • 11. Harvard University Muslim AlumniIllustrative Applications11
  • 12. Harvard University Muslim AlumniIllustrative Applications12