Social Media For Research at SNDT!


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Presentation slides for my webinar on the 11 May (2013) to students from an Online Course in Research methodology for PhD scholars at the Shreemati Nathibai Damodar Thackersey Women's University (SNDTWU).

Today, more than a Billion people use Facebook, and more than 200 million use Twitter actively to connect, network, interact and share with one another. YouTube receives more than 4 Billion video views per day, millions of people blog, and there are more than 14 million articles on Wikipedia. Social Media today is impacting every aspect of our lives whether it is our social, working, education or family life. However, what about using social media for academic research and sharing scientific knowledge? For example today, many doctors are using various Social Media tools to share and discuss their latest research with their fellow professionals and the public. By doing so, their work is sometimes being peer-reviewed and promoted by hundreds of experts around the world, empowering a more impactful learning and research experience. During this webinar, we will explore various social media tools we can use to discover new knowledge, collaborate with other researchers, and promote our research within and beyond the academic world.

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Social Media For Research at SNDT!

  1. 1. Zaid Ali AlsagoffSocial Mediafor Research
  2. 2. Do you ______ your Research? Blog about Tweet about (Twitter) Discuss on Facebook or LinkedIn Publish on YouTube Use a Wiki or a Website to share Use other Social Media tools?
  3. 3. "Savvy scientists must increasingly engage withblogs and social media... Even if you choose notto blog, you can certainly expect your papersand ideas will increasingly be blogged about. Sothere it is - blog or be blogged.“– Paul Knoepfler to Rethink?
  4. 4. How long does it take to Publish a… Book Paper Post1 – 2 Years3 – 6 MonthsUp to You!
  5. 5. The Rate of Medical Knowledge is…“…doubling every threeyears currently andprojected to bedoubling every73 DAYSby 2020…”Our research output today might be OUTDATED, by the time it ispublished using traditional channels unless...
  6. 6. We Need to Rethink the Way We _____?SHARE
  7. 7. Today’s Menu?Social MediaDiscoverResearchPeer-Review2134567Research CycleMoving Forward?Publish
  9. 9. Web/Mobile technologies that empower us to…Social Media is an UMBRELLA term for
  10. 10. Criticism of Social Media for Research? Privacy Confidentiality Banality Peripherality Authority & quality? Information overload Work/life balanceAdapted from (page 11):
  12. 12. The Academic Research Cycle….Adapted from (page 15):
  13. 13. DISCOVER
  14. 14. Example 1: Blogging Freakonomics blogs about a paperUse Social Media to increase abstract views and downloads per month!2. Chris Blattman blogs about a paper- David McKenzie and Berk Özler (2011)
  15. 15. Example 2: Tweeting Happens When You Tweet an Open-Access Paper?- Melissa Terras
  16. 16. Tools to DiscoverResearch, please!
  17. 17. Use Social & Intelligent Curation Tools to… Pull, Discover, Filter, Organize & Share!
  18. 18. Collect, Organize, Cite, and Share yourResearch Sources!Use Social Citations Tools to….
  19. 19. Use Twitter to Connect & Interact withA free Web 2.0 social networking service that allows users to send andreceive short messages (140 characters or less) known as TWEETS.Easy way to discover the LATEST RESEARCH youcare about.Educators & Researchers around the world…+200 Million Users
  20. 20. Doctors using Twitter?@KevinMD@joannadolgoffmd@drmikesevillaDr. Kevin Pho@tomheston@DrKimMD@DrStevesBanjo@DrEvaSelhub@holisticmd@GarthFisherMD@FredHowardMD@StepAheadnj@CesarLaraMD@drval@hjluks@Leslie_Seppinni@DrJAshton
  21. 21. Use Twitter #Hashtags to Amplify Sharing…Source: – Medical Education#edchat - Education##edutech - Educational Technology#web20chat - Web 2.0#DistEd – Distance education and e-learning#innochat – Innovation in education#Lrnchat – Learning issues for educators#ellchat – English Language LearnersDuring Research/Events/Activities!
  22. 22. Maximize Your Twitter Learning Experience!Article:
  23. 23.  Building your following and managing yourprofile. Using Twitter to maximise the impact ofyour research project. Making the most of Twitter alongside yourown blog. Using course accounts with students. A step by step guide to adding a Twitter feedto Moodle. Extra resources and links to blog posts andarticles on academic blogging and impact.
  24. 24. RESEARCH
  25. 25. Social Media for Collaborative Research?
  26. 26. Use Facebook Groups or Pages toClosed GroupsCoursesProjects IdeasAlumniGroups PagesOpen CommunitiesPromotion & BrandingProductsCelebritiesSelf-PromotionConnect, Network and Collaborate with other researchers…+1 Billion Users
  27. 27. Facebook Groups Facebook Groups ( are online spaces where people can INTERACT,SHARE and COLLABORATE with others. You DON’T NEED TO BE FRIENDS with someone to interact with them in Facebook Groups. Use Facebook Groups to empower ON-DEMAND and MOBILE LEARNING opportunities. Can be CLOSED (to your group only) or open to public.Adapted from: LIC:
  28. 28. So, Why Use Facebook Pages?More FREEDOM to customize DESIGN
  29. 29. Differences Between Pages & GroupsFeature Pages GroupsMake it private (open to members/fans only) No YesAllows distinct URLs Yes NoIndexed by search engines like Google Yes NoAdmin can access visitor statistics (Insights) Yes NoCan be cross-promoted on other fan pages Yes YesAbility to create events and invitations Yes YesAdd Apps (e.g. Twitter or blog feeds) Yes NoFans/Members can leave comments and “likes” Yes YesCan send out bulk emails to your members’ inboxesNo YesCan create Docs (Wikis) No YesGroup Chat No YesInformation posted on your wall will appear onyour fans’ wallsYes NoThe administrator’s personal information isn’tlistedYes NoAdapted from: Slidecast:
  30. 30. Use Google+ Tools to Interact & Collaborate! Use Circles to follow experts. View/Join/Organize Hangouts for online (video) discussions. Join/Create Communities (of practice).CirclesCommunitiesPhotosHangoutsProfile+500 Million UsersSource (as of 7/5/2013):
  31. 31. Need a More Professional Network?Explore Research Groups in… Million Users
  32. 32. Engagement ParticipationContent DevelopmentUse Wikis to Collaborate on Research?A website or document developed collaboratively by a community ofusers, allowing any user to add and edit content.
  33. 33. Development Tools?
  34. 34. MedPedia…Sharing and advancing knowledge about health, medicine and the body among medicalprofessionals and the general public. This model is founded on providing a free onlinetechnology platform that is collaborative, interdisciplinary and transparent.
  35. 35. Reflect, Discuss & Promote Research using a…BLOG
  36. 36. Tools?
  37. 37. Top 10 Dentists in Social Media?
  38. 38. PEER-REVIEW
  39. 39. Use Social Media to get FEEDBACK on your Research!SharingFeedbackRESEARCHReflect &Innovate
  40. 40. Quality Assurance?Image (Doctor): want to be Peer-reviewed by realProfessionals…Notsome 14-year-old kid!14 years old?Yes, I am…LOL!
  41. 41. ResearchGate“ResearchGate was built for scientists, by scientists, with the idea thatscience can do more when its driven by COLLABORATION.”
  42. 42. Methodspace“Methodspace is a multidimensional online network for the community ofresearchers, from students to professors, engaged in research methods.”
  43. 43. Nature Network“Nature Network is the professional networking website for scientists around theworld. It’s an online meeting place where you and your colleagues can gather, shareand discuss ideas, and keep in touch.”
  44. 44.“ is a platform for academics to share research papers. The companysmission is to accelerate the worlds research.”
  45. 45. Publish
  46. 46. The Problem with Traditional Methods… “The texts of books and journal articles areinaccessible to those withoutsubscription/library access. Journal articles and books are read by some inyour field, but don’t often break into otherdisciplines and are rarely picked up by themedia. Outputs are often fairly long and in languagethat is sometimes meaningful only to otheracademics. This reflects a one-way (experts only)communications process.”TooClosed!Extracted from (Slide 2): Jane Tinkler
  47. 47.
  48. 48. Directory of Open Access Journals (DOAJ) Provide access to quality controlled Open Access Journals. Cover all open access scientific and scholarly journals that use an appropriate quality controlsystem (multiple languages). Increase the visibility and ease of use of open access scientific and scholarly journals.
  49. 49. Support & Publish in Open Access Journals…Diagram source:…WHENPOSSIBLE!Stian Håklev
  50. 50. Simplify to Amplify the Impact…“…if scientists could communicate more in theirown voices - in a familiar tone, with a lessspecialized vocabulary - would a wide range ofpeople understand them better? Would theirwork be better understood by the generalpublic, policy-makers, funders, and, even insome cases, other scientists?”- Alan Alda
  51. 51. Share your Research using Video!YouTube: Teacher Tube: 10 Video Sharing Sites:
  52. 52. your Research using…Offers users the ability toupload and share publiclyor privately PowerPointpresentations, Worddocuments and Adobe PDFPortfolios.
  53. 53. Prezi to Zoomify your Research!
  54. 54. Your Research as an e-Book!
  55. 55. Oops! Let’s Stop Here for Now!Information Overload!
  56. 56.
  58. 58. Use Social Media to… Connect with other researchers and educators around theworld. Discover the latest research and trends in your area(s). Collaborate with others on your research projects. Promote your research work beyond the academic world. Engage and seek feedback (peer-review) from researches,venture capitalists, public, etc. Publish your research in Open Access Journals! Share your research in creative ways to inspire moreinterest. Be who you want to be!
  59. 59. Finally, Use Social Media to Amplify the…IMPACTIMPACT FACTORResearchPublications/Journals
  60. 60. Great Starting Point? Guide exploreshow different socialmedia tools can helpat all stages in theacademic researchprocess.
  61. 61. More Great Starting Points?
  62. 62. aZaidLearn!Finally, You Might Want To…
  63. 63. Zaid Ali AlsagoffE-Learning ManagerE-mail : zaid.alsagoff@gmail.comBlog : : : +603-2731 7327Ext. : 3115
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