Using AR Apps to Change How We Shop, Learn, Play & Interact

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Presented in Cambridge Wireless on the 15th of March 2012.

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Using AR Apps to Change How We Shop, Learn, Play & Interact

  1. 1. Using AR Apps to Change How WeShop, Learn, Play & InteractCambridge Wireless, 15th March 2012Julian Harris
  2. 2. What is Augmented Reality (AR)?Virtual 2D and 3D content superimposed onto a live image
  3. 3. Real World View Live camera view Virtual Content Information about points of interest GPS and Compass-based AugmentedReality Experience Good for rough location of items outside our field of view Qualcomm Vuforia | Vuforia – Augmented Reality Platform |
  4. 4. Real World View Live camera view Virtual Content Vision-based AR recognizes objects in field of view and aligns graphics tightly to target objectVision-based Augmented Reality Experience Enables a more immersive and interactive experience
  5. 5. Vuforia Show-Reel www.vuforia.com; Featured Video; sizzle reel
  6. 6. ApplicationsTodayGaming & Play Media / Advertising Instructional3D games in real world Making print , outdoor, TV media, and Visualizing instructionsenvironments vs. virtual worlds product packaging “come alive” e.g. furniture assemblyIn the future… Turn Left on Main St. Text Visual Search Navigation & Discovery Translate words to multiple languages Retrieving related information Visualizing points of interest from web for the object in view
  7. 7. OYXGENHYDROGEN HYDROGEN
  8. 8. OYXGEN OYXGEN HYDROGEN HYDROGEN
  9. 9. Near Field Usage EnvironmentsTable or Floor Wall Retail Shelf
  10. 10. “Augmentable” ObjectsRepresentations of real world elements that can be detected and trackedImage Target Frame Markers Simple 3D Objects Game boards  Game pieces  Boxes Product packaging  Control cards  Bottles Posters  Cans Signs Greeting cards Business cards Books / magazine pages
  11. 11. Image TargetsEnable most images to trigger AR experiences Game boards Product packaging Posters Signs Greeting cards Business cards Books / magazine pages
  12. 12. Frame MarkersEnables multiplecards tosimultaneouslytrigger ARexperiences
  13. 13. Simple 3D ObjectsEnables products to trigger AR experiences, and interactive content to reflectgeometry of product packaging Boxes Bottles Cans
  14. 14. Virtual ButtonsAllows users topress “buttons” bytouching certainareas on an imageor object
  15. 15. Qualcomm’s Augmented Reality Platform AR SDK is free; widely available Industry leading functionality and features – frame markers simple3D, virtual buttons Sustained developer momentum – thousands of downloads
  16. 16. Qualcomm AR Platform Traction REGISTERED MODELS OF APPS IN ANDROID DEVELOPERS FROM SMARTPHONES AND MARKET AND APPLE 130 COUNTRIES TABLETS SUPPORTED IOS APPLE STORE
  17. 17. Sign up to stay informed atdeveloper.qualcomm.com/aror visit qualcomm.com/arJulian Harris; jharris@qualcomm.com
  18. 18. Panel Session Software and Open Source SIGNetwork • Collaborate • Innovate
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