Self Organizing Networks 2013 Conference

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Self Organizing Networks 2013 Conference

  1. 1. WWW.SON-CONFERENCE.COM 1ST-2ND OCTOBER 2013, LE PALAIS DE LA MEDITERRANEE, NICE4TH ANNUAL The world's ONLY dedicated SON event! ADVANCING THE INTEGRATION OF SON FOR IMPROVED INTEROPERABILITY IN LTE Hear from GLOBAL leading service providers: ALEXANDER KONSTANTINOV Director of Regulatory Strategy Federal Communications Commission of Mexico DEEPAK KAKADIA Distinguished Member of Technical Staff Verizon Wireless MATT SCHLESENER Manager, CTO Office Sprint Nextel GIOVANNI ROMANO 3GPP TSG RAN Vice Chairman Telecom Italia YARIV WAITS RF Planning Group Manager Cellcom Israel JAVAN ERFANIAN Distinguished Member of Technical Staff Bell Canada DOUG PULLEY Board Member Small Cell Forum CHRISTIAN TOCHE Chairman 3GPP SA5 Group "IF YOU ARE INVOLVED WITH SON IN ANY WAY, YOU NEED TO BE AT THIS EVENT!" - Ericsson "GREAT EVENT IN CONTENT, COMMUNITY AND ORGANI- SATION" - Bell Canada "THE PLACE TO DISCUSS AND SEE THE EVOLUTION OF SON" - NSN "GREAT OPPORTUNITY TO ACQUIRE A BETTER UNDERSTANDING ON THE FUTURE OF MOBILE NETWORKS" - Softbank Mobile 2013 SPONSORS DIAMOND SPONSOR: ENDORSED BY: SILVER SPONSOR: ASSOCIATE SPONSOR: 96%OF ATTENDEES WOULD RECOMMEND THEIR COMPANY ATTEND IN 2013! ALL NEW 2013 HIGHLIGHTS • What does the expanding ecosystem look like? • How does SDN impact SON? • SON in the context of C-RAN • LTE performance management analytics PANEL PARTNER: #SON13
  2. 2. WELCOME 2013 has witnessed the migration to LTE become a catalyst for self organising networks. As LTE promises greater network capacity, the supply of bandwidth will stimulate the development, implementation and operation of many new applications, each with unique bandwidth and performance needs. Faced with an increasingly complex network, the need for improved operations and OSS has seen SON introduced as part of the 3GPP LTE network framework. SON is expected to be deployed over time and ultimately have a dramatically positive effect on network operations and OSS. For 2013, we evaluate SON capabilities in the context of other complimentary tools for LTE such as small cells, WiFi, C-RAN, SDN and network optimisation. Whilst in previous years the benefits of SON have been highlighted, 2013 has seen more use cases being tested and I’m delighted to welcome a stellar line up of leading operators present their strategies for SON deployment. With brand new keynote sessions and speakers, please read through the brochure and see exactly how you can benefit from attending this year’s forum I look forward to welcoming you in Nice! MARK CALLENDER Senior Conference Researcher Informa Telecoms & Media WHO WILL YOU NETWORK WITH? DECISION MAKERS CXO LEVEL / DIRECTOR / SENIOR MANAGEMENT COUNTRIES REPRESENTED OPERATOR DELEGATE ATTENDANCE 125 56% 20 40% HEAR FROM THE MOVERS AND SHAKERS IN THE INDUSTRY @Telco_Networks #SON13 "IF YOU ARE INVOLVED WITH SON IN ANY WAY, YOU NEED TO BE AT THIS EVENT!" - Ericsson OPERATORS DEEPAK KAKADIA, IP Network Architect, Distinguished Member of Technical Staff, Verizon Wireless MATT SCHLESENER, Manager, CTO Office, Sprint Nextel GIOVANNI ROMANO, 3GPP TSG RAN Vice Chairman, Telecom Italia JAVAN ERFANIAN, Distinguished Member of Technical Staff, Bell Canada LUIS ANGEL SANCHEZ, Head of Innovation 2.0, Telefonica ROBERTO MINERVA, Head of Innovative Architectures, Telecom Italia YARIV WAITS, RF Planning Group manager, Cellcom Israel ANTONIO GUERRA, Senior Radio Engineer, Optimus ADNAN SALKIC, Principal Consultant - Strategic Planning and Performance, STC Telecom HADI HARIYANTO, Senior Officer of Convergence Strategy, Telekom Indonesia MOINUL ISLAM, OSS Planning & Architecture, Bell Mobility REGULATOR ALEXANDER KONSTANTINOV, Director of Regulatory Strategy, Federal Communications Commission of Mexico ASSOCIATIONS DOUG PULLEY, Board Member, Small Cell Forum CHRISTIAN TOCHE, Chairman, 3GPP SA5 Group ANALYSTS LJUPCO JORGUSESKI, Senior Consultant, TNO STEPHANE TERAL, Principal Analyst, Mobile Infrastructure and Carrier Economics, Infonetics ZAHID GHADIALY, Managing Director, ExplanoTech DAVID CHAMBERS, Founder and Senior Analyst, Think Small Cells MARKUS HOCHENBLEICHER, Principal Consultant, PA Consulting BENNIS MEHDI, Research Project Manager, Centre for Wireless Communications MICHAEL THELANDER, Founder and CEO, Signals Research Group HAIG SARKISSIAN, Founder & Principal Consultant, Wireless 2020 JULIAN BRIGHT, Senior Analyst, Informa Telecoms & Media MIKE FRITSCH, Independent Management Consultant, Telecommunications and Technology VENDORS THOMAS NEUBAUER, Chief Strategy Officer, Aircom International RAHUL SHARMA, CEO & President, Celcite AJAY KHANNA, CTO & EVP – Engineering, Celcite NICOLAS COTANIS, Director of Product Development, Reverb Networks NEIL COLEMAN, Director of Global Marketing, Actix OFIR ZEMER, CEO, Cellwize
  3. 3. REGISTER NOW! VISIT WWW.SON-CONFERENCE.COM PRE-CONFERENCE WORKSHOP MONDAY, SEPTEMBER 30TH 2013 1.30PM - 5.00PM LED BY HAIG SARKISSIAN, Principal Consultants, Wireless 20/20, LLC 4G LTE networks promise to deliver much greater capacity primarily due to the use of small cell technology. As the number of small cells increase, their interaction with each other and with the macro network becomes complex and necessitates automation. SON technology promises to automate the configuration, interference management, reconfiguration and operation of the RAN resources over time, in order to optimize investments in the RAN network. This workshop will examine a list of SON and SON-like features, see how they work and what they mean for operators. We will pay special attention to the cost of deploying SON and evaluate the benefits of SON using quantifiable metrics to assess the economic impact of SON on the business case of 4G LTE service providers. The emphasis of this hands-on business planning workshop will be to examine the financial impact of deploying SON and to evaluate which SON features will result in quantifiable savings or network efficiency improvements that can be measured or realistically estimated based on the cost savings, network performance enhancements or recouping otherwise lost revenue. Session 1 – Definition of SON and SON-Like Features • Self Configuration • Automatic Neighbor Relation Management • Load Balancing • Interference Coordination • Coverage and Capacity Optimization Session 2 – Measuring the Economic Impact of SON • Cost savings Calculations for SON • Network Efficiency Improvements due to SON • Recouping of Lost Revenue Made Possible by SON • Business Case Impact of SON Session 3 – Case Study of SON and its Impact on a 4G Operator Business Case • Business Case Assumptions • Coverage and Capacity Roll Out Plan • Cost to deploy SON • Cost of operations without SON • Benefits of SON • Sensitivity Analysis of a 4G LTE Business Case WORKSHOP OBJECTIVE WORKSHOP AGENDA THE ECONOMIC IMPACT AND BUSINESS CASE FOR SON IN 4G LTE NETWORKS BRAND NEW VENUE FOR 2013B AGENDA HIGHLIGHTS: Global Operator Case StudiesC A Towering over the Bay of Angels and the turquoise waters of the Mediterranean Sea, the charming Hyatt Regency Nice Palais de la Méditerranée is ideally located on the prestigious Promenade des Anglais. Not only does this striking luxury hotel enjoy seafront views, it is also located within a short walk of the key attractions like the city of Nice - the capital of the Cote d’Azur, and is convenient to Nice’s airport. 12%5% 48% 15%20% l Western Europe l North America l Asia l Eastern Europe l Middle East Representatives from:
  4. 4. TUESDAY, OCTOBER 1ST 2013 DAY ONE "Very good content, both strategic and tactical" CABLE & WIRELESS @Telco_Networks #SON13 ASSOCIATION ASSOCIATION REGULATOROPERATOROPERATOROPERATOR OPERATOROPERATOROPERATOR 08.15 Registration & Coffee 09.00 Chairman’s Introduction STÉPHANE TERAL, Principal Analyst, Mobile Infrastructure and Carrier Economics, Infonetics 09.10 Using SON as a Public Policy • Cross-border interference mitigation through SON • Dynamic capacity allocation to Public Safety Institutions through commercial LTE networksSeamless integration into commercial networks of movable base stations for rescue and law enforcement operationsIdentification of illegal RF emissions by pirate sources and its jamming ALEXANDER KONSTANTINOV, Director, Federal Communications Commission of Mexico 09.35 Why the World's Largest Mobile Operators Are Installing C-SON • Network Management challenges & opportunities: why mobile operators want to simplify network management • How the world's largest mobile operators are working with Celcite to install C-SON • Towards the future: the self-managing network RAHUL SHARMA, CEO & President, Celcite 10.00 SON in LTE Roadmap and New Paradigms • SON in the context of new paradigms • Multi-cell, Multi-band, Multi-tech dynamic & increasingly virtualised world • The realities of SON and its direction • The broader context of self-organizing & energy efficiency JAVAN ERFANIAN, Distinguished Member of Technical Staff, Bell Canada 10.25 Distributed SON: Is D-SON Technology Becoming Redundant or Obsolete? • Who will win the centralized, distributed or hybrid battle? • Over time how much of SON will end-up being distributed? • Will centralized SON vendor’s value decrease or increase over next 5, 10 years? Chair: STEPHANE TERAL, Principal Analyst, Mobile Infrastructure and Carrier Economics, Infonetics Panellists: ROBERTO MINERVA, Head of Innovative Architectures, Telecom Italia AJAY KHANNA, CTO & EVP – Engineering, Celcite YARIV WAITS, RF Planning Group manager, Cellcom Israel 10.40 Networking Coffee Break & Exhibition Visit 11.20 How Effective is SON as an Overlay For An Existing Mobile Network? • How do you migrate to a pure SON base solution? • How much gets applied to legacy networks? • Who is going to drive automation? • What does the expanding ecosystem look like? YARIV WAITS, RF Planning Group manager, Cellcom Israel 11.45 Expanding SON Limits for Traffic Steering Across Legacy, Current and Future Technologies OFIR ZEMER, CEO, Cellwize 12.10 Smarter Data Management Opportunities for OSS by Enabling SON and Future Challenges • Overview of current architecture, process flow • Bell Mobility’s target architecture by enabling SON (ANR) • Opportunities in OSS data Management and challenges • Realtime CM data flow and how it will enhance operational efficiency • Expectation from Network Resource Management domain evolution with SON running in production MOINUL ISLAM, OSS Planning & Architecture, Bell Mobility 12.35 Networking Lunch & Exhibition Visit 13.35 Assessing the Small Cell Surge and its Impact on SON • Increasing demand of the end user with more bandwidth needed in specific locations • Deployment of small cells and a wider variety of base stations • Automation as a key feature of enabling seamless communication between network nodes • How can SON be tailored in small cells for different environments- home, enterprises, metro and rural? DOUG PULLEY, Board Member, Small Cell Forum 14.00 Improving Communication and Capacity in Crowded Events • The need to communicate with one another: post, tweet and share emotions live • Rapid response to network swings: SON needed • Avoidance interference and maximising throughput • Deployment of Wifi to offload traffic ANTONIO GUERRA, Senior Radio Engineer, Optimus 14.25 Cloudsourcing: When the SON is the Client • From information to knowledge • SONoC. A cheap ‘tool’ to optimize • Will SON able to deliver the best CEM? LUIS ANGEL SANCHEZ, Head of Innovation 2.0, Telefonica 14.50 Outlook Towards SON Enhancements for HetNets • What are the challenges in HetNet planning, deployment, and operation? • What is the SON role in addressing the HetNet challenges? • Status of SON technology for high-performing HetNets LJUPCO JORGUSESKI, Senior Consultant, TNO 15.15 Networking Break & Exhibition Visit 16.00 3GPP: Impact of Release 12 • How effective was Release 11? • Implementation of release CHRISTIAN TOCHE, Chairman, 3GPP SA5 Group 16.25 LTE Development and Improving End User Experience through Interoperability • Evolving Radio Functions: Role of DAS and Distributed / Splitting cells • Deploying small cells with SON • Understanding cell densification using 4G and WiFi technologies HAIG SARKISSIAN, Founder & Principal Consultant, Wireless 2020 16.50 How Will SON Be Implemented in Future Mixed Access Network Architectures? • Importance of creating seamless communication in a HetNet environment • Examining the KPI’s for a Clever and Smart HetNet interference control, smart detection of user • How effectively are these KPI’s being adhered to? Chair: STEPHANE TERAL, Principal Analyst, Mobile Infrastructure and Carrier Economics, Infonetics Panellists: DAVID CHAMBERS, Founder and Senior Analyst, ThinkSmallCell ANTONIO GUERRA, Senior Radio Engineer, Optimus OSIANOH GLENN ALIU, Research Scientist, Fraunhofer FOKUS HAIG SARKISSIAN, Founder & Principal Consultant, Wireless 2020 17.30 End of Day One & Drinks Reception PUBLIC POLICY SON AND SMALL CELLS / HETNET RELEASE 12 INTEROPERABILITY DEVELOPING ARCHITECTURES
  5. 5. REGISTER NOW! VISIT WWW.SON-CONFERENCE.COM WEDNESDAY, OCTOBER 2ND 2013 DAY TWO "Excellent conference for getting the current SON deployment status and for industry networking" ACCELERA BROADBAND 08.00 Registration & Coffee 08.00-08.45 Analyst Breakfast Briefing DAVID CHAMBERS, Founder and Senior Analyst, ThinkSmallCell SON for Small Cells - Effective integration into the HetNet MARKUS HOCHENBLEICHER, Principal Consultant, PA Consulting WiFi in the London Underground ZAHID GHADIALY, Managing Director, ExplanoTech Centralized v/s Distributed HetNet environment MICHAEL FRITSCH, Independent Management Consultant, Telecommunications & Technology Leveraging Small cells and WiFi to Increase Capacity – Challenges for Network Complexity 09.00 Chairman’s Introduction MICHAEL THELANDER, Founder and CEO, Signals Research Group 09.10 SON for Optimisation Vs SON for LTE • What SON features have currently been implemented? • Where does SON fit into Network Optimisation • How do you optimise with network sharing? • When will SON be fully switched ‘on’? Chair: MICHAEL THELANDER, Founder and CEO, Signals Research Group Panellists: DEEPAK KAKADIA, IP Network Architect, Distinguished Member of Technical Staff, Verizon Wireless ADNAN SALKIC, Principal Consultant - Strategic Planning and Performance, STC Telecom THOMAS NEUBAUER, Chief Strategy Officer, Aircom International NICOLAS COTANIS, Director of Product Development, Reverb Networks 09.40 LTE Performance Management Analytics • Optimizing the LTE network End to End (RAN, small cells to the EPC and PDN) DEEPAK KAKADIA, IP Network Architect, Distinguished Member of Technical Staff, Verizon Wireless 10.05 SON in the Context of Cloud RAN (C-RAN) • Improving basestation to baseband connection • Deploying Cloud RAN with SON features to go with it • Defining C-RAN in a multi vendor environment MATT SCHLESENER, Manager, CTO Office, Sprint Nextel 10.30 Networking Coffee Break & Exhibition Visit 11.10 Overcoming the Barriers & Planning a Smooth Path to SON • Resolving conflicting objectives for SON deployments • Trusting in SON - establishing the truth from the hype • Learning from the experience of other operators • Building the business case to suit your needs – examining your SON options • Understanding what’s next – how operators need to evolve NEIL COLEMAN, Director of Global Marketing, Actix 11.30 C-SON: Simplifying Network Management in a Multi- Technology, Multi-Vendor World • Transforming network management in multi-vendor, multi- technology networks: The necessity of multi-technology C-SON • Leveraging OSS-based mobile measurements in SON for network performance and optimization • Correlation of available data sources to provide root cause analysis and targeted SON action AJAY KHANNA, CTO & EVP – Engineering, Celcite 12.00 Need for Standards and Interoperability Issues • Overview of 3GPP RAN activities on Self Organising Networks • Overview of NGMN activity (RAN evolution project and Small Cells project) GIOVANNI ROMANO, 3GPP TSG RAN Vice Chairman, Telecom Italia 12.30 Lunch & Exhibition Visit 13.30 SDN as an Enabling Technology to Deliver Services Faster • SDN related to cloud providers • How do they engage with operators? • Feature Functions for SDN networks: Opportunities to make SON more monetised ROBERTO MINERVA, Head of Innovative Architectures, Telecom Italia 14.00 How does Virtualisation impact SON? • Understanding the Relationship between SDN and SON • How can SON interrelate with SDN? • How do you virtualise network functions? Chair: MICHAEL THELANDER, Founder and CEO, Signals Research Group Panellists: BENNIS MEHDI, Research Project Manager, Centre for Wireless Communications JAVAN ERFANIAN, Distinguished Member of Technical Staff, Bell Canada 14.30 PANEL DISCUSSION: Are we going to see more Cloud RAN in the future? • How does SON interrelate with Cloud RAN? • Improving real time orientation in the Network • Centralised control Vs Real-time cloud • Headache or Opportunity: Future regulations in the fronthaul Chair: MICHAEL THELANDER, Founder and CEO, Signals Research Group Panellists: MATT SCHLESENER, Manager, CTO Office, Sprint Nextel ZAHID GHADIALY, Managing Director, ExplanoTech LJUPCO JORGUSESKI, Senior Consultant, TNO 15.00 Networking Break & Exhibition Visit 16.00 Optimisation of Traffic Flow over WiFi and 3G Network Impact of LTE in deploying SON ADNAN SALKIC, Principal Consultant - Strategic Planning and Performance, STC Telecom 16.30 Traffic Management and Automation on WiFi Networks • Importance of WiFi networks for mobile data offload • How does WiFi further complicate the network and increase the difficulties of SON deployment? • How can decisions be made about how to move traffic and the type of small cells to be used when offloading onto WiFi? • Effectively directing and rearranging traffic to swop between small cells, large cells and WiFi MIKE FRITSCH, Independent Management Consultant, Telecommunications and Technology 17.00 End of Day 2 & Close of Conference NETWORK OPTIMISATION THROUGH SON STANDARDISATION SON IN THE CONTEXT OF SDN DATA OFFLOADING CLOUD RAN AND SON OPERATOR OPERATOR OPERATOROPERATOR OPERATOR
  6. 6. NETWORK WITH THE WHOLE ECOSYSTEM! l Association ........18% l Vendor ................40% l Operator ............36% l Analyst..................6% *Stats from Self Organising Networks 2012 UNRIVALLED NETWORKING OPPORTUNITIES! Make the most of this event by maximising the networking value of the exhibit space. Aside from the unparalleled educational experience that you will get from listening to the content at the event, there are a myriad of ways to network and connect with other delegates: ONLINE NETWORKING TOOL All conference delegates, exhibitors, sponsors and speakers will receive a unique login and pin to to SON 2013 online networking community. This is an opportunity for your to browse the delegate list, make contact with others and set up on site meetings in advance, or during and after the event. ANALYST BREAKFAST BOOTCAMP Ask the experts in-depth questions at these interactive roundtable breakfast briefings. SPEED NETWORKING A chance to meet your peers in a fun, informal atmosphere, taking the concept of ‘speed dating’ into the business arena. NETWORKING REFRESHMENT BREAKS Meet your industry colleagues and discuss their views on the market over a tea or coffee. NETWORKING LUNCH Take the opportunity to relax and meet new faces over a bite to eat at our networking luncheon. KEEP IN TOUCH! Join our SON Community @Telco_Networks #SON13 Get LinkedIn with the SON Community! Broaden your network and discuss challenges, strategies and solutions. For more details visit our website. ENTRANCE MEETINGROOM ONE-TO-ONE SPEED NETWORKING Speed Networking Circles will be run throughout the Summit enabling you to break the ice with other attendees in a fun and structured way! 2012 COMPANIES INCLUDED: 3GPP • Accelera Mobile Broadband • Aircom International • Alcatel Lucent • Amadeus • Arieso • Ascom Network Testing • AT&T • Bell Canada • Bouygyes Telecom • Business Focus Productions • Cable & Wireless • Celcite Management Solutions • Clear Mobitel • Cloudberry Mobile • DESS Gmbh & Co Consulting • Eilsa • Ericsson • ETSI • Forsk • FT Orange • Huawei Technologies • Infonetics Research • Ingenia Telecom • Intucell • IP Access Ltd • Jones Day • KPN • Mindspeed • Monaco Telecom • MTS • Netovate • Nokia Siemens Networks • Ougarit Group • Parallel Wireless • Polkomtel • Reverb Networks • Signals Research • SK Telecom • Softbank Mobile • Spidercloud • Telefonica • Tellabs • TNO • Vimplecom • Vodafone • Wireless 20/20 • Yota Lab 96% of attendees would recommend their company attend in 2013 l Engineer/Architect ..........26% l Manager/Head of ............56% l CxO/VP/Director ..............18% "The event is great and a go to place to discuss and see the evolution of SON" NSN @Telco_Networks #SON13
  7. 7. FOR SPONSORSHIP AND EXHIBITION OPPORTUNITIES: Marcus Zoller t: +44 (0) 207 017 4833 e: marcus.zoller@informa.com REGISTER NOW! VISIT WWW.SON-CONFERENCE.COM WHO YOU WILL MEET PANEL PARTNER AIRCOM is an independent provider of network management tools and services. Our I-VIEW framework allows mobile network operators to rapidly, efficiently and seamlessly plan, manage, configure and optimise their networks. I-VIEW enables operators to regain visibility and control of their entire network, enabling radical shifts in business dynamics to become more efficient, more agile and more profitable. The market leader in the provision and deployment of network engineering tools, AIRCOM products are in use across 135+ countries by over half the world’s mobile operators. Every day, the 20 top global operators depend upon AIRCOM’s tools and consultants to improve network coverage and quality for more than 1.1 billion subscribers worldwide. Established for 15 years, we have built our reputation on creating and releasing additional value from within cellular networks. With offices in 14 countries, we provide local and regional viewpoints and resource, as well as ensuring that our operator customers benefit from our global knowledge. By looking ahead of the market and sharing intelligence, we develop the skills and tools that network operators need to remain competitive, whatever the economic climate. With over four million hours working on 3G networks alone, our expertise translates into direct and measurable cost savings for mobile operators. From initial consultancy through project implementation, using our staff, training yours, or sourcing expertise for you to take in-house, we are dedicated to maximising the performance of your network, and therefore your business. www.aircominternational.com OFFICIAL ONLINE PARTNER: OFFICIAL RESEARCH PARTNER: ENDORSING ASSOCIATIONS: 56% CxO Level Director / Director / Senior manager in 2012 MEDIA PARTNERS: VIP MEETING CAMPAIGN: Utilising our longstanding relationships with the operator community, we are able to offer a number of pre-scheduled facilitated meetings on behalf of our sponsors. This key facet of any package is designed to generate the greatest return on investment for our partners, and ensure your team are meeting as many key decision makers at the event as possible FOR MORE INFORMATION CONTACT MARCUS ZOLLER: Tel: +44 (0)207 017 4833 marcus.zoller@informa.com EXHIBITOR SILVER SPONSOR CellwiZe provides innovative SON solutions for wireless operators. CellwiZe' SSP (SON Software Platform); an end-to-end closed-loop self-optimization network solution enables fast and functional roll out of large scale SON implementations. CellwiZe focuses on the ROI of its customers, constantly maximizing the business aspects of managing complex networks. CellwiZe provides a vast array of ready-made business related "SON templates" for quick start implementation of SON activity. SSP works best with comprehensive networks supporting multi-vendor equipment, multi-layered networks and multi- radio access technologies. CellwiZe solutions are deployed in Asia, the Middle East and Europe. CellwIZe customers enjoy a considerable and measurable decrease in their Capex and Opex expenses and would be happy to share their results. CellwiZe was founded in 2009 and is based in Singapore with development and operations offices in Israel and Kazakhstan. ASSOCIATE SPONSOR Actix, the recognized global leader in mobile RAN analytics, optimization and SON combines geo-located subscriber intelligence with a forensic understanding of the radio access network to transform the way operator’s locate, optimize and monetize their subscribers’ experience. Actix SON solutions are unique in enabling customer experience centric self-optimization use cases that go beyond increasing efficiency. Fully flexible, they support multi-technology and multi-vendor networks, 3GPP and emerging use cases. Furthermore, Actix’s phased delivery model incorporating open and closed-loop SON means operators can adopt SON at their own pace, benefiting from increased automation whilst remaining in full control. www.actix.com Reverb Networks is a leading developer of automated, continuous and Intelligent SON solutions. The Reverb solutions are software based, sophisticated, fully network integrated and easy-to- implement. The solutions reduce OpEx and CapEx for wireless network operators through frequent and proactive self-optimization, and improve operational and spectral efficiencies. In partnership with Reverb Networks, wireless operators and managed service providers can quickly and easily deploy new sites, maximize the performance of their wireless network affordably and efficiently, and gain optimal network performance. Operators can apply Reverb’s SON solutions such as load balancing, interference reduction and self-healing to existing UMTS networks and upcoming LTE networks. Headquartered in the United States, Reverb Networks has presence in North America, South America, Europe and the Middle East offering support across the globe. Through a strong IP portfolio in the area of SON and Antenna Network Management, Reverb Networks offers solutions that have a customer focused approach to deliver optimal and valued results. For more information: www.reverbnetworks.com DIAMOND SPONSOR Celcite Management Solutions is the world’s most advanced and experienced provider of self-organizing network (SON) and network management solutions. Celcite is helping to transform network management and optimization processes through reliable, effective network automation technologies such as SON. Celcite’s flexible, scalable, multi-vendor, multi-technology automation platform, COPS, has quickly catapulted Celcite to recognized leadership in the industry. COPS is a centralised, intelligent OSS system that lies at the heart of Celcite’s self-optimising network technologies. COPS provides a wide variety of strategic capabilities – such as geo-location and intelligent automatic correlation systems - to reliably deliver network automation. Some of the world's largest mobile network operators, biggest megacities and most widely watched sports and cultural events are all being optimized by Celcite SON today. Celcite COPS and SON are helping over 20 operators spanning four continents to maximise network capacity and quality across almost 2 million cells today. Video content: Celcite’s CEO Rahul Sharma comments on self optimizing network / self organizing network (SON) industry trends: http://vimeo.com/66730927 Celcite’s multi-technology, multi-vendor self optimizing network / self organizing network (SON): http://vimeo.com/66730457 Website: For further details please see www.celcite.com Xceed Technologies is a leading provider of software solutions for wireless network deployment, optimization, operation, and maintenance as well as technology migration. Xceed’s desktop and enterprise solutions are designed to streamline engineering processes to increase efficiency and productivity. Leading wireless operators, infrastructure manufacturers, engineering service companies and handset vendors use Xceed’s software products worldwide. Xceed’s products are installed at most major carriers worldwide and support all major wireless standards, including LTE, WiMAX, HSPA+, UMTS/GSM, CDMA/EVDO and iDEN . For more information, please see www.Xceedcorp.com. WindCatcher, Benchmarker, and Xynergy are Xceed’s Trademarks.
  8. 8. 4TH ANNUAL 1ST-2ND OCTOBER 2013, PALAIS LA MEDITERANE, NICE 20% DISCOUNT FOR OPERATORS PRICING PriceAvailableforRegistrations before23rdAugust PriceAvailableforRegistrations after23rdAugust COMPLETE EVENT (2 Day Conference + Pre-Conference Workshop) €1999 +BTW @19.6% = €2390.80 €2199 +BTW @19.6% = €2630.00 2 Day Conference Only €1599 +BTW @19.6% = €1912.40 €1799 +BTW @19.6% = €2151.60 Pre-Conference Workshop €599 + BTW @ 19.6% = €818.80 €699 + BTW @ 19.6% = €938.80 o I am from a mobile operator and entitled to a 20% discount o I am a member of an endorsing association and entitled to a 15% discount o I am unable to attend, please send me access details to view the events documents online at €399 + BTW @ 20% = €478.80 Visit the website: www.son-conference.com Telephone the bookings hotline: +44 (0)20 7017 5506 Email customer services at: ITMevents@informa.com Reduced rate accommodation can be arranged via www.son-conference.com/accommodation MZ/MC/SN/AS/EF/TR Event Code: I799T TERMS AND CONDITIONS Booking Details: All registrations are subject to our terms and conditions which are available at www.sonconference.com. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. Registration confirmation: All registrations are subject to acceptance by Informa Telecoms & Media which will be confirmed to you in writing (usually by email). Payment requirements: See above for payment options. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Tax: The tax rate is subject to change and may differ from the advertised rate, the amount you are charged will be determined when your invoice is raised. Cancellation Policy: Cancellations received in writing before 16th September 2013 will be subject to a service charge of $200. The full conference fees remain payable on and after 16th September 2013. Substitutions are welcome at any time. It may be necessary for reasons beyond the control of the Organiser to alter the content and timing of the programme or the identity of the speakers. This contract is subject to English Law LTE DEPLOYMENTS: INFORMA SURVEY REVEALS OPERATOR PREFERENCES © Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm. AGENDA AT A GLANCE 1ST OCTOBER 2013 2ND OCTOBER 2013 • DEVELOPING ARCHITECTURES • IMPACT OF LTE AND IMPORTANCE OF INTEROPERABILITY • SON AND SMALL CELLS / HETNET • NETWORK OPTIMISATION • 3GPP STANDARDISATION • CLOUD RAN AND SDN 30TH SEPTEMBER 2013 Pre Conference Workshop THE ECONOMIC IMPACT AND BUSINESS CASE FOR SON IN 4G LTE NETWORKS DIMITRIS MAVRAKIS, Principal Analyst, Networks, Informa Telecoms & Media Twitter: @dmavrakis This article has been taken from Informa Telecoms & Media’s Intelligence Centre, for more information please visit: http://www.informatandm.com/ic/ In order to gauge market perception regarding LTE-launch strategies and understand the state of European networks, Informa conducted an industry survey, which included high level, detailed questions dealing with the perception and reality of LTE-network deployments in Europe. The overall sample was 442 respondents, including 112 European operators: 68 mobile- only, one fixed-only and 43 with both fixed and mobile assets. When asked whether an LTE network was live or pending launch, a staggering 96.3% answered positively, with only 3.7% saying that they are not planning to launch LTE. Regarding the mode of deployment, there was an even split among the three primary options (see fig. 1). Fig. 1: Primary deployment mode for LTE network, 1Q13 The majority of operators said that competitive or marketing issues were the biggest reasons for deploying LTE. Revenue opportunities and capacity constraints scored lower (see fig. 2). This illustrates that although operators talk about traffic bottlenecks and capacity problems, marketing and business issues are driving LTE- network deployments in Europe. There are also specific market drivers (e.g. rural deployments in Europe), but the majority of operators still chose competitive differentiation as the biggest driver. This may change as LTE deployments mature and more than one LTE operator enters a market. Fig. 2: Major reason behind LTE deployment, 1Q13 Note: Total might not add up to 100%, because of rounding. Source: Informa Telecoms & Media Other Only using small cells Overlaying LTE on an existing network deployment Adding LTE to an existing single-RAN deployment Replacing a legacy 2G/3G network with a multistandard (single RAN) platform supporting LTE as well 4.3% 30.4% 32.6% 1.1% 31.5% Source: Informa Telecoms & Media Other New revenue and business opportunities Following a rival network launch Competitive differentiation/ being first to market Capacity constraints in existing network 2.2% 2.2% 57.8% 15.6% 22.2% 3

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