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Rich Communication Suite (RCS)


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  • thank you for this presentation
    I am a student and I prepare my final project about RCS and I am asked to develop a simulation model for the quality of services and the user experience beyond the deployement of the RCS architecture and how it solve the problem of service continuity inter mobile networks.? can you help me and thanks
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  • 1. Rich Communication Suit (RCS) -hype or realityTomas LedellSenior Application ConsultantNokiaSiemens Networks2010-01-06TrondheimThis lecture will provide some insight of the new phenomenon named RCS, and its importance to the End User.
  • 2. AgendaFrom End user perspective what is the benefitWhere is RCS todayWhat is predicted moving forwardKey areas for its success
  • 3. AgendaFrom End user perspective what is the benefitWhere is RCS todayWhat is predicted moving forwardKey areas for its success
  • 4. History and future at a glance Evolution until today • Fixed telephony  XDSL • Mobile telephone – Analog – Digital – 2G – 3G – 4G • WIFI. • Voicemail – SMS – (MMS) • Convergence started  Mobile and PC • Above 15 years of evolution whats next?Tomorrow You want• Status of person you intend to contact• Dependent on status choice of MultiCOM• Share your life with others• Share your life with communities• Secure your personal data – Use Network instead of handheld device• Be independent on COM device of choice
  • 5. Social Networking and Mobile SocialNetworking is the next big thing 66% of the global1 Internet population visit social network or blogging sites, with twice the growth of any of the other five most popular sectors. Source: Nielsen, 2009“Mobile is a natural fit for social networks, Social Networking (SN) lends itself to mobile, due to itsas consumers are used to connecting with always-on nature and the opportunity to includefriends via mobile calls and text. Using the location services. “Which type of content is key? Socialphone to access social networks doesn’t networking, with communications like IM and email, is therequire much change in consumer mindset.” arrowhead of fixed-mobile convergence. Communication -source: Nielsen, 2009 in touch with friends and family - is the central piece”, comments one major operator. Source: Strategy Analytics, 2009.
  • 6. Infonetics projects „RCS subscribers to hit1.3 million in 2010 led by Western Europe“ • RCS subscriber growth is expected to ramp quickly across Europe and Asia, and spread to North America and Central/Latin America by 2013 as RCS becomes more widely available on 3G devices • The network address book will playBy 2013, primarily in Western Europe a pivotal role in the success of RCS• there will be 94,5M RCS subscribers • Future capabilities such as auto-• RCS service revenue will reach $4,2B populating from diverse sources (LinkedIn, Facebook, MS Outlook,• the market for RCS handsets will be worth $3,6B etc.) will enable increased communications across multiple media Source: Infonetics Research, May 2009
  • 7. Why RCS: unifying fragmented identities,services & clientsToday With RCS• Multiple clients and services • Unified clients• Multiple identities & numbers • One identity & one number• Limited amount of devices • Multiple devices with same handling• Where is my “real data and content” • Centralized data management• Communication in trial & error mode • Presence and capability indication• Services hidden within complex menues • Guided communication• Operator specific • Inter-operator support Person Person Service 1 Service 2 Service 1 Client Service 2 Client 1 Client 2 Client 3 Device 1 Device 2 Device 1 Device 2
  • 8. What does RCS do Today the market is fragmented Standards in place but implementations different Scattered consumer experience and slow market uptake RCS Initiative tries to solve this! Profiling of existing standards to build services Based on the least common denominator theory Chat Multimedia Messaging Presence Image Share Video Share File Transfer Service Capability distribution/discovery RCS Feature set RCS for Interoperability
  • 9. AgendaFrom End user perspective what is the benefitWhere is RCS todayWhat is predicted moving forwardKey areas for its success
  • 10. What is RCS about – The Initiative The RCS Initiative is the joint effort of leading industry players Operator Commercial driven roll-out 2010 to speed up and facilitate the adoption of applications and services that provide an interoperable, convergent, rich communication experience All big 5 terminal vendors based on IMS. Focus on committed user experience
  • 11. By today more than 75 companies have joined solaiemes … and more …
  • 12. GSMA RCS Initiative – Objectives • Define a core feature set leveraging existing standards, and implementation guideline specifications for an interoperable IMS-based communications suite • Develop reference implementations of the Rich Communication Suite for commercial devices, and validate the underlying requirements and technical specifications for service interoperability • Conduct interoperability testing in multi-vendor environments to ensure and verify the maturity of the RCS feature set – Status: • Release 1 & Release 2 & 3 Specifications approved and published • Client reference implementations and networks solutions available • Intensive Interpretability tests conducted • Go-to-market activities ongoingCompany Confidential
  • 13. Rich Communication SuiteFrom Wikipedia, the free encyclopedia• Rich Communication Suite (RCS) is an industry effort focused on the use of IMS (IP Multimedia Subsystem) for providing mobile phone communication services. "Rich Communication" in itself is meaningless jargon, which refers to the use of more than just voice for communication, but has long been touted as a benefit of IMS. It is to be noted that much of the capability of RCS is already available from Internet service providers.• from the end-user point of view RCS would enable communication such as instant messaging, video sharing and buddy lists. These capabilities would be available on any type of devices using an open communication between devices and networks. Main features of RCS are: – Enhanced Phonebook, with service capabilities and presence enhanced contacts information – Enhanced Messaging, which enables a large variety of messaging options including chat and messaging history – Enriched Call, which enables multimedia content sharing during a voice call. For many years Nokia and Ericsson have been pushing a "see what I see" capability, but this has failed to be taken up by operators, or the way it was deployed failed to result in great take-up by consumers.• Wider and large scale IMS deployment, Interoperability between different terminal vendor RCS clients and RCS service interworking between operators are the key aims of RCS Initiative.
  • 14. What operators say about RCS… •"Enriching the user experience of mass-market communication services carries great importance for TeliaSonera. We believe that RCS will become as successful and ubiquitous as mobile voice and short messaging services are today. Cooperation with other forerunner operators and leading vendors is very important to ensure interoperability and high-quality customer experience." * Claes Nycander, Vice President of Common Development, TeliaSonera Mobility Services * GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008 •"The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice for all customers whatever the devices they can use. RCS will foster interoperability between operators and vendors, which will ensure the success of enriched communication services. The integration of RCS Initiative in GSMA will promote a faster go-to- market of enriched communication services and will ensure a large adoption of these services across the operator community." *Marc Fossier, Chief Technology Officer of Orange * GSMA press release “GSMA to take Rich Communication Suite forewards”1 5 September 2008
  • 15. RCS Devices and 3rd Party Clients The Big 5 Terminal Vendors are supporting RCS • Mobile RCS clients available such as fom Cicero Networks, Cesca, Ecrio, Genaker, Movial, and ohers… • PC clients: eyeP Media, Movial • Status: – All RCS involved clients tested/verified (with different level of quality) against infrastructure vendors RCS solution – Mobile client supporting Apple iPhone platform on it´s way. • RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing
  • 16. Core features of RCS Release 1User centricity in content & handling RCS Release 2 Scope • Enhanced Phonebook, with presence information and service Extend use cases towards capability. Communication can be initiated by selecting one of the BA available communication types. Support of RCS use cases also Presence information is used to with Fixed Clients communicate also personalized contact features including photo, Include legacy Interworking use availability and free text cases for Messaging • Enhanced Messaging, enabling a large variety of messaging options Incorporate One Identity & (SMS, MMS, instant messaging) and Authentication/Authorization buddy related communication history • One user – One Identity – Multiple devices • Enriched Call, enabling multimedia content sharing during a voice call (e.g. video share, image share and file transfer) Presence service plays a key role: it discovers the actual rich communication capabilities and becomes a key enabler to increase the usage of new services RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing
  • 17. AgendaFrom End user perspective what is the benefitWhere is RCS todayWhat is predicted moving forwardKey areas for its success
  • 18. KEY Factors moving forward All Actors jointly take step by step S4 S3 S2 • 2010 year for take off if  S1 Timeline 2010-2011…. • Operators – Activate RCS services in their IMS network – Launch first RCS services – Operator bundling of RCS in their basic offererings • Vendors – Infrastructure & Application IMS-RCS ready – Handset vendors launch 1st generation of terminals – 3 party client launch 1st generation • End Users – Take up of service
  • 19. AgendaFrom End user perspective what is the benefitWhere is RCS todayWhat is predicted moving forwardKey areas for its success
  • 20. Internet Communities interworking– Usecases with Internet Communities interworking get moving • Sharing RCS Social Presence Information with internet communities like yahoo • Populate the Address book with the pictures published by friends on social networks like Facebook • Use RCS sharing services to publish pictures & videos on e.g. Flickr • Invite non RCS contacts for chat, belonging to other messaging communities like GoogleTalk– RCS will open up at the network side and at the client side • 3rd party applications can use the RCS basic services as a platform for new end- to-end services Mary• Interwork w/ Internet based Tina Internet and Social Networks Brenda Vick social networking services will Mary Anna become important Vick Tina Anna• The phonebook is the RCS Jenny Maurizio Paolo foundation for interwork Maurizio Tina Francesca Anna Francesca• RCS clients will require 3rd IMS (SIP/IP core) Paola Paola Tina Anna party APIs/extensions Anna Tom Operator RCS community Giulia Tom Antonio Anna Giulia Legacy (non-RCS) Other RCS operators subscribers
  • 21. Use Case Evolution Experience Example C’s PC Terminal Share Share (A) (A+B) Share (B) NAB Location Presence A B Scenario: • Party A and B are both friends of C (in his network address book), and both are at a soccer match • A and B both share content from the stadium • C gets notified because he is “socially connected” to them. • In video review start Multi-communication with Chat and/or Voice by a “push” • All parties A – B – C can communicate real time. What started with 23 Video/Media
  • 22. Conclusion ITS NOT HYPE its REAL Its social & Lifestyle driven Its Not about technique Step by Step implementation RCS ECO solution jointly  Operators  Industry  Communities  End user E2E view  Consumer  Business Execution is KEY
  • 23. Tomas Ledell, + 46702 816365 Member of Member of Member of Runkeeper Member of Telecom Professionals Member of ………