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    OTT Stats for FWIC OTT Stats for FWIC Presentation Transcript

    • The Mobile Technology Ecosystem Stats, Facts and Figures with special focus on OTT Apps Report by Zahid Ghadialy of eXplanoTechfor the ‘Future Wireless International Conference’ (#FWIC) organised by Cambridge Wireless Date: 13th June 2012 V 2.0
    • DisclaimerThis presentation has been prepared from freely availableinformation on the internet with the sole purpose of makingthe information available in a convenient format for aparticular event. This contains no confidential information, isnot a personal opinion of any individual or any company andmay not provide a complete picture from any other point ofview than for the sake of distribution of knowledge. Noindividual or a company may be held liable or responsible forany information contained within this document. E&OE. Non-Confidential – Public Distribution 2 © eXplanoTech Ltd.,
    • General StatsNon-Confidential – Public Distribution 3 © eXplanoTech Ltd.,
    • World Stats 7 Billion people in the world with 6.2 Billion mobile subscriptions (1st June 2012 estimates) [1] In 2011, 486 million smartphones were sold, 2012 will be 700 million and end of 2013 will be 1 billion smartphones sold worldwide [1] 1 Billion mobile phone handsets expected to sell this year and by 2014, 2 Billion to be sold every year [1] By 2015, three out of every four handsets sold will be a smartphone. [1] 1.1Billion 3G Subscribers [7] Global Mobile traffic is 10% of Internet traffic [7] Non-Confidential – Public Distribution 4 © eXplanoTech Ltd.,
    • Smartphones #1 The UK (51%), Sweden (51%) and Norway (54%) all saw a dramatic increase of more than 20% in smartphone adoption in less than one year. [10] 52% of Australians own a smartphone, 15% more than did last year. [10] Among the 26 countries, smartphone penetration was highest in the Middle East at 62% in the UAE and 60% in Saudi Arabia. [10] Consumers in Egypt and Brazil are among the heaviest social networkers with 91% and 88% of smartphone users doing this. [10] 100% of smartphone owners in Japan use their phone to research a purchase. [10] Non-Confidential – Public Distribution 5 © eXplanoTech Ltd.,
    • Smartphones #2 59% of smartphone owners in China have made a purchase on their device, the highest among all countries in this study. [10] 36% of Egyptians have changed their mind about a purchase while in a store due to smartphone research. [10] In 2011, 486 million smartphones were sold, 2012 will be 700 million and end of 2013 will be 1 billion smartphones sold worldwide [1] Non-Confidential – Public Distribution 6 © eXplanoTech Ltd.,
    • Touch Screens The year 2014 will be the moment when more than half of all new phones sold will have either a pure touch screen, or a hybrid input with touch screen and some kind of keyboard as well, such as a slider or folder QWERTY input. [1] Non-Confidential – Public Distribution 7 © eXplanoTech Ltd.,
    • WiFi In 2013 a third of all mobile phones in use worldwide will have WiFi connectivity. [1] 1 Billion mobile users have used WiFi (900 mil smartphone + 100 mil feature phones) [4] Non-Confidential – Public Distribution 8 © eXplanoTech Ltd.,
    • SMS, MMS SMS has reached 5 Billion active users by end of 2011, and generated revenues of 126 Billion dollars. [4] MMS is the second most widely used data service on the planet, still growing strongly globally, which has 2.5 Billion active users and generated 39 Billion dollars in 2011. [4] Informa predicts SMS will see annual growth of 3% a year for the next five years, delivering $722.7bn in operator revenues worldwide between 2011 and 2016. [14] SMS traffic will reach 9.4 trillion messages by 2016, up from 5.9 trillion last year.[14] SMSs share of all global mobile messaging traffic will nosedive, from over 64% in 2011 to just over 42% in 2016. [14] Non-Confidential – Public Distribution 9 © eXplanoTech Ltd.,
    • OTT and Revenue Non-Confidential – Public Distribution 10 © eXplanoTech Ltd.,
    • Operators Revenue In 2011 the mobile industry earned 1.3 Trillion dollars. Most of the business - 77% of it actually - was on the services side. Most of that 1.0 Trillion dollar service revenue pie, went to the telecoms operators. And of their income, 65% came from voice calls, and 19% came from messaging. So out of the total mobile telecoms revenue pie, 84% came from voice and messaging. [2] Roughly speaking 50% of global mobile operator profits came from voice calls, and 45% came from mobile messaging. So voice and messaging generated 84% of revenues, and 95% of profits for the mobile industrys biggest players. [2] Non-Confidential – Public Distribution 11 © eXplanoTech Ltd.,
    • UK OTT Stats 81% of British mobile phone users have installed an app for at least one OTT service. [2] Four in ten UK mobile phone owners with an OTT service, have also shifted away messaging traffic from traditional SMS, either partially or completely. That means 33% of the total mobile phone user base in Britain. [2] One third of British mobile phone owners has not only installed an OTT app, and uses it, but likes it so much, they have already shifted part or all of their messaging traffic away from SMS.[2] iMessage is most popular with 50%, BBM used by 40%, Whatsapp 37%, Skype 33%, Kik 25% [2]  Most people use more than one OTT service Non-Confidential – Public Distribution 12 © eXplanoTech Ltd.,
    • US OTT Stats #1 Facebook 37%, Skype 17%, Twitter 17%, iMessage 11%, BBM 10% and Whatsapp 5%.[2] Most who use SMS have not stopped doing so even with OTT services. [2] U.S. consumers send an average of 107 SMS messages per week [3] 55% smartphone owners surveyed stated they also use SMS alternatives [3] Main reasons for using SMS were core service capabilities: speed of delivery (47%), reach (43%) and reliability (38%). [3] Non-Confidential – Public Distribution 13 © eXplanoTech Ltd.,
    • US OTT Stats #2 Top 3 reasons to use OTT/IM messaging services over SMS are enhanced service features: content sharing (28%), speed (27%) and works across devices (25%). [3] Over half of U.S. smartphone users (52%) said they would use an operator OTT-type service, especially consumers aged between 18-34 show high interests (60%) [3]  When asked about what such a service should look like, cost related elements stated as number one, two and four, including a lower price compared to the existing service (63%), inclusion in package (57%) and the service price (47%). Non-Confidential – Public Distribution 14 © eXplanoTech Ltd.,
    • Worldwide Revenue Loss due to OTT Ovum measured for 2011 globally and found OTT cannibalization of lost revenues to mobile operators out of text messaging at 14 Billion dollars. [2]  When the remaining real SMS market was worth 126 Billion dollars, the theoretical revenue pie would have been 140 Billion. SMSs share of all global mobile messaging traffic will nosedive, from over 64% in 2011 to just over 42% in 2016. [14] SMS use over Christmas declined in some countries [13]:  In Finland it was down to 8.5M from 10.9M from previous year on Sonera and down to 5.6M from 5.9M on DNA.  In Hong Kong it was down by 14%  In Australia it was down 9% Non-Confidential – Public Distribution 15 © eXplanoTech Ltd.,
    • OTT AppsNon-Confidential – Public Distribution 16 © eXplanoTech Ltd.,
    • General Stats Total mobile IM traffic will increase from 1.6 trillion messages to 7.7 trillion messages in the next 5 years, doubling its share of the market from 17.1% to 34.6% [14] Non-Confidential – Public Distribution 17 © eXplanoTech Ltd.,
    • WhatsApp #1 Number of messages sent per day rose from 1 Billion in October to 2 Billion messages in February [19] An average of 7.6 million WhatsApp messages are sent per day on a mobile operator with 1 million subscribers. [6] In APAC it accounts for 2.0% of upstream traffic in peak period, a very high number for an application that doesn’t provide voice streaming. [6] 37% of UK and 5% of US subscribers who use OTT for messaging use Whatsapp [2] Non-Confidential – Public Distribution 18 © eXplanoTech Ltd.,
    • WhatsApp #2 Web monitoring firm Allot Communication claims that WhatsApp accounted for 18 percent of instant messaging bandwidth in 2011, that’s up from just 3 percent in 2010. [19] Analytics firm Coleago Consulting cites WhatsApp as major cause for a 12 percent drop in SMS messages in the country during 2011. [19] Non-Confidential – Public Distribution 19 © eXplanoTech Ltd.,
    • Blackberry Messenger (BBM) There are 75 million blackberry users who have access to BBM [2] By mid 2011, there were over 5.2 million BBM groups [15] The number of active BBM users have increased from 5.3 million to 55 million over the past three years [11] 2 million new users joining per month [15] 70% of them use it daily to communicate with friends, family and colleagues [12] Billions of messages sent each day [15] Non-Confidential – Public Distribution 20 © eXplanoTech Ltd.,
    • iMessage iMessage reaches about 150 million users of iOS devices, not just iPhones but also iPads and iPod Touch devices. [2] Non-Confidential – Public Distribution 21 © eXplanoTech Ltd.,
    • Skype Skype has over 900 million registered users (mobile + desktop) [2] Has 250 million mobile subscribers [9] Skype is used by 33% of UK and 17% of US subscribers who use OTT for messaging [2] As of April 2012, there have been over 40 million concurrent users of Skype regularly [17] In 2011, 200 million users used 300 billion minutes and 50% were video calls [17] Non-Confidential – Public Distribution 22 © eXplanoTech Ltd.,
    • Rebtel Rebtel now claims to be the largest independent mobile VoIP provider, with 17 million users in over 200 countries accessing its service over WiFi and 3G on iPhone, Android, and PCs.[8]  Has added two million users since February  Is seeing an average of 650K new users a month Low-cost international SMS at rates it claims are up to 60% lower than the average carrier [8] Non-Confidential – Public Distribution 23 © eXplanoTech Ltd.,
    • Viber Recently surpassed 50 million registered users [16]. iPhone and Android apps are being used by people in 193 countries, who collectively make about 150 million calls on a monthly basis. [16] Over 20 million photo messages are exchanged per month. [16] Over 200,000 new signs-ups per day.[16] Non-Confidential – Public Distribution 24 © eXplanoTech Ltd.,
    • Fring From the official Fring website [18]:  There are 10s of millions of fringsters in all 221 countries  More than 1 Million new fringsters join a month  Fringsters are connected to fring on average for 8 hours a day  Fring powers 10,000,000 video call minutes/month and 100,000,000 voice minutes/month  World record: The 1st to bring mobile VoIP calls from all smartphones  World record: The 1st to make mobile video over IP calls on all smartphones  You can fring wherever you are on 3G/4G/5G/WiFi even if youre 30,000 feet in the sky Non-Confidential – Public Distribution 25 © eXplanoTech Ltd.,
    • Operator OTT Services In the USA, T-Mobile launched Bobsled In Spain, Telefonica has launched Tu Me. Non-Confidential – Public Distribution 26 © eXplanoTech Ltd.,
    • Social Networks Non-Confidential – Public Distribution 27 © eXplanoTech Ltd.,
    • Largest Social Networks on Mobile in 2011 [5] Facebook mobile . . . . . . . 425 M . . . USA Mobile QQ (Tencent) . . . . 200 M . . . China Sina (Weibo) . . . . . . . . . . 150 M . . . China RenRen . . . . . . . . . . . . . . 61 M . . . China iMessenger (Apple) . . . . . . 58 M . . . USA Mig33 . . . . . . . . . . . . . . . . 55 M . . . Singapore Twitter mobile . . . . . . . . . . 55 M . . . USA Blackberry Messenger . . . . 50 M . . . Canada Skype Mobile (Microsoft) . . 40 M . . . USA Whatsapp . . . . . . . . . . . . . 20 M . . . USA FourSquare . . . . . . . . . . . . 15 M . . . USA Non-Confidential – Public Distribution 28 © eXplanoTech Ltd.,
    • Audio and Video Streaming Non-Confidential – Public Distribution 29 © eXplanoTech Ltd.,
    • North America (NA) monthly median usage has increased more than eight-fold from 3.1 MB to 25.5 MB, while monthly mean usage has declined slightly from 346.9 MB to 312.8 MB. [6] The majority of mobile data in North America is streaming audio and video. [6]  YouTube leads the way, accounting for 23.4% of daily traffic  Pandora Radio has emerged to make up 6.4%.  Real-Time Entertainment traffic will exceed 60% of mobile data in the United States by late 2014.  Netflix now represents 2.1% of mobile data, good enough to make it the 8th largest source of traffic.  9% of North America’s fixed access traffic is driven by mobile devices, primarily due to high levels of Netflix and YouTube use. Non-Confidential – Public Distribution 30 © eXplanoTech Ltd.,
    • Latin America (LatAm) Monthly median usage increased from 58.1 MB to 67.5 MB at the same time as monthly mean usage dropped from 893.7 MB to 344.1 MB. [6] In Latin America, like most regions, Real-Time Entertainment is the largest driver of traffic, accounting for 45.9% of peak downstream traffic. [6]  YouTube is the largest source of that traffic, representing 24.3%, but the amount of Flash Video is also notable.  Because of the large number of aircards connected to laptops, Flash Video is the fourth largest component of traffic, accounting for 5.8% of peak downstream bytes Non-Confidential – Public Distribution 31 © eXplanoTech Ltd.,
    • Asia Pacific (APAC) Monthly median consumption in the region is 140.4 MB, while mean consumption is 601.9 MB [6] YouTube is the largest Real-Time Entertainment application, accounting for almost 13% of aggregate peak traffic, with PPStream not far behind at 9.50% [6] Non-Confidential – Public Distribution 32 © eXplanoTech Ltd.,
    • Youtube Over the past three years in North America, YouTube has grown modestly from 9.9% to 12.2% of peak downstream traffic on fixed access networks, but has exploded on mobile networks from 12.3% to 27.2% in the same period.[6] The average duration of Youtube video is 3mins 15 secs. [6] Non-Confidential – Public Distribution 33 © eXplanoTech Ltd.,
    • References #1 [1] – Tomi Ahonen: Massive Milestones in Mobile - Will These Numbers Change Your Mobile Strategy? [2] – Tomi Ahonen: Understanding OTT - Why Carriers dislike BBM, hate iMessage and fear Skype [3] – Mobile Enterprise Research: Smartphone Users Would Be Lost Without SMS [4] – Tomi Ahonen: Mobile Services Beyond Messaging? Excellent TNS Global Survey Reveals Tons [5] – Tomi Ahonen: Largest Mobile Social Networks Today by Size of User Base [6] – Sandvine: Global Internet Phenomena Report Non-Confidential – Public Distribution 34 © eXplanoTech Ltd.,
    • References #2 [7] – Mary Meeker: Internet Trends, D10 Conference, May 2012 [8] – Techcrunch: Article on Rebtel, 31/05/2012 [9] – Economic Times, India: Article on Skype, 01/06/2012 [10] – Google: Google stats reveal mobiles impact on business, 21/05/2012 [11] – Venturebeat: Don’t shoot the BBM, 24/05/2012 [12] – MyBroadband, South Africa: Why BlackBerry is “cool” in South Africa, 30/05/2012 [13] – NY Times Blog: Text Messaging Is in Decline in Some Countries, 01/01/2012 Non-Confidential – Public Distribution 35 © eXplanoTech Ltd.,
    • References #3 [14] – Rethink Wireless: SMS scarcely feeling the heat from over-the-top, 30/05/12 [15] – Berry Review: RIM Talks BlackBerry Messenger Growth Numbers, 11/08/2011 [16] – TechCrunch: Vibergrowth, 13/02/2012 [17] – Skype Numerology Blog [18] – Fring facts [19] – TNW: WhatsApp founder to operators: We’re no SMS-killer, we get people hooked on data, 04/04/2012 Non-Confidential – Public Distribution 36 © eXplanoTech Ltd.,
    • Further Reading Alan Quayle: Reviewing the History of Instant Messaging and What it Means to Over The Top Providers Today, 22/05/2012 Dean Bubley and Martin Geddes: Introduction to Telco- OTT Services, May 2012 GigaOm: Why mobile must solve its data dilemma – or die, 06/06/2012 Non-Confidential – Public Distribution 37 © eXplanoTech Ltd.,
    • Non-Confidential – Public Distribution 38 © eXplanoTech Ltd.,