Variety – I like to pick and choose.
● Integrated Services – Apps are great but why don't
they talk to each other?
● Customization – I like to be able to configure the
system to my needs.
● Upgradable – I like my car, I just want to be able to get
the latest and greatest infotainment.
● Device Integration – My smartphone is my life.
● Cloud Integration – My media and content is on
iTunes, Google Drive, Dropbox, ...
● Ease of Use – Bluetooth pairing, enough said...
Source: Henry Chesbrough – Open Business Models
Cost and time saving
If you you are looking to
you must master
open innovation, open
platforms and open source
The most successful
companies are building their
products and services on open
The Automotive Industry as a
Market Capitalzation in USD, Source: Bloomberg June 24, 2013
How can you successfully
compete in this new
New Rules of Innovation
Closed Innovation Principles
Open Innovation Principles
The smart people in our field work for us.
Not all the smart people work for us. We need to
work with smart people inside and outside our
To profit from R&D, we must discover it, develop it,
and ship it ourselves.
External R&D can create significant value; internal
R&D is needed to claim some portion of that value.
If we discover it ourselves, we will get it to market
We do not have to originate the research to profit
The company that gets an innovation to market
first will win.
Building a better business model is better than
getting to market first.
If we create the most and the best ideas in the
industry, we will win.
If we make the best use of internal and external
ideas, we will win.
We should control our IP, so that our competitors
do not profit from our ideas.
We should profit form others' use of our IP, and we
should buy others' IP whenever it advances our
own business model.
Source: Henry Chesbrough – Open Business Models
Finding the Balance
The car is becoming a mobile Information
We need to deploy information and
communication technology but we do not
have much experience.
Information and communication technology is
evolving rapidly and it is hard to catch up.
We cannot develop everything ourselves
Automotive Grade Linux (AGL)
Enable the Automotive Industry to successfully utilize
Linux and Open Source technologies for product
development and deployment with open collaboration
and processes, reference software and hardware,
education and practices.
Developer Accessible Hardware
System with different CPU platforms and
Affordable price point.
Processes and Tools
Build systems, collaboration and source code
managment, automatic testing and QA.
Collaborating with and contributing to open
Open source licensing and compliance, supply
chain management, IP management.
AGL IVI Demo System
AGL Collaboration of Feuerlabs, Jaguar
Land Rover, Symbio and Symphony Teleca
3 Weeks Project Time
Integrated into Land Rover LR4, including
Built out Media Player and HVAC Controls
Built remote control server backend
Created remote control website for HVAC
AGL Reference IVI Stack
HTML5 / Java Engine
Access Software and Documentation
● UI Framework
● Hardware Image
● VMWare Image
Try it out in the Cloud
Ford Smart Device Link
Integrated with AGL Software
Simple and easy to use API on
Device and Headunit Sides
GENIVI Middleware Open
Source Project hosted by the
software stack for developers
to explore functionality
AGL Webinar Series
AGL presents monthly webinars on topics related to open platforms, open
source and Linux relevant for the automotive industry.
The webinars are annouced on http://automotivelinux.com/webinars
Webinar slides and recordings can be downloaded from that site too.
– Jaguar Land Rover's Experiences in Moving to Linux-Based IVI – Matt Jones, Jaguar
– Leveraging the Tizen IVI Build Infrastructure – Mikko Ylinen and Ossama Othman, Intel
– Using Open Source Solutions for V2X – Konstantin Khait, Componentality
– Tizen IVI and an ARM Platform – Subham Sen, Samsung
– Ethernet AVB Stack Architecture – Dr. Gordon Bechtel, Symphony Teleca
– July 17, 2013: An Open Source RTOS for the Automotive Market – Paolo Gai, Evidence
– September 26, 2013: The Art of Making Clear Hands Free Calls – Stefan Balkowiec,
Automotive Linux Summit 2013 Fall
Edinburgh International Conference Centre
October 24 – 25, 2013
We are bringing together the
industry and raising the
Automotive Grade Linux
Open for Business – Open for Collaboration
Linux Foundation Events are the
Centerpiece of Linux Collaboration
The Linux Foundation Events is the Place
for Industry Collaboration
Developer NDA Program
Open Source as Prior Art
End User Council
Japan SI Forum
Technical Advisory Board
Developer Travel Fund
Training Courses from the Experts
Ranging from Kernel Development to
Over 20 courses to choose from.
Covering Linux Kernel, Embedded
Linux, Yocto Project, Open Source
Compliance, Android, and more.
Corporate training delivered at your
site by expert instructors,
customized to your requirements.