Monetizing LTE through QoS exposure and Apps differentiation
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Monetizing LTE through QoS exposure and Apps differentiation

  • 491 views
Uploaded on

Camillo CARLINI - Wireless Devices Innovation ...

Camillo CARLINI - Wireless Devices Innovation
TELECOM ITALIA GROUP
LTE World Summit
Amsterdam, June 25th, 2013

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
491
On Slideshare
490
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 1

http://www.slideee.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. TELECOM ITALIA GROUP LTE World Summit Amsterdam, June 25th, 2013 Camillo CARLINI - Wireless Devices Innovation Monetizing LTE through QoS exposure and Apps differentiation
  • 2. Camillo CARLINI 2 LTE World Summit 2013 QoS exposure and Apps differentiation Telecom Italia Group Italy’s Leading ICT Enterprise (Incumbent Operator) Strong Presence in Brazil and Argentina
  • 3. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 3 TIM LTE in Italy – from one of the World’s first Trials (2008)…
  • 4. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 4 … to the Actual Beginning ► Spectrum Auction closed on September 29th, 2011 ► 1.26 € billion spent ► 2013 – tens of cities already covered, many LTE Smartphones launched
  • 5. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 5 Which should be the motivations and final goals for such huge, huge investment? ► LTE to deliver to end-users always the best, most suitable QoE – in a sustainable way ► LTE to help MNOs to overcome the dump pipe “model” – this is also for sustainability
  • 6. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 6 ► is not just brute force and impressive throughputs ► most of its innovations are about flexibility, control, accurate and dynamic resources allocation… ► … from the basics (scalable bandwidth)…
  • 7. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 7 ► … to the notion of fine-grained, Standardized QoS characteristics (QCIs as per 3GPP TS 23.203)
  • 8. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 8 ► … and potentially a dedicated bearer -between the LTE Smartphone and the Network- with a specific QCI for each end-user service
  • 9. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 9 ► Then is all a matter of dedicated bearers establishment, and the question becomes: which element can better drive PCRF through AF? Gy Gz Subscription Profile Repository (SPR) Rx AF Sp Gx Offline Charging System (OFCS) Gxx BBERF PCEF Sd TDF Policy and Charging Rules Function (PCRF) PCEF Gateway Sy Online Charging System (OCS)
  • 10. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 10 ► Let’s consider this perspective: ► if dedicated bearers are intended to provide, through smart resources allocation, the max QoE for each end- user service, and given that end-user services are…
  • 11. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 11 ► Drive dedicated bearers mechanics from where the end- user QoE is designed, tested, perceived: from the Device
  • 12. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 12 ► Some key advantages of this approach: ► No need to build “infrastructures” between AS and AF ► Just a general-purpose Device component (DeviceServiceOptimizer) able to handle Apps QoS needs/requests ► Easier solution, bigger Developers outreach potential – the long tail of Developers recognizing the value exposed by Smart Network
  • 13. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 13 ► Way forward: DSO is going to be standardized within Open Mobile Alliance (DANE 1.0 Work Item, finalization expected end of this year) Optimizer I’m an authorized App -needing for premium/real-time QoS -not preferring Wi-Fi neither 3GPP -I’ll generate two IP flows -for the second one I’m delay-tolerant up to 15min -… 3GPP Network 3GPP PCRF QoS feedback OMA-DM Server This is a user with max 10 simultaneous Premium Apps WorkItem supported by: AT&T DTAG Orange Bell Mobility China Mobile China Unicom Telecom Italia Huawei
  • 14. LTE World Summit 2013 QoS exposure and Apps differentiation Camillo CARLINI 14 ► At the same time, Telecom Italia is realizing a prototype on various LTE Smartphones – during this year the end2end Apps-driven QoS on LTE is going to be extensively tested
  • 15. TELECOM ITALIA GROUP LTE World Summit Amsterdam, June 25th, 2013 Camillo CARLINI - Wireless Devices Innovation Thanks for your attention – any question?