LTE-Broadcast: Reality Check

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Presented in Video over LTE Conference, co-located with LTE World Summit 2014, in Amsterdam.

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LTE-Broadcast: Reality Check

  1. 1. LTE-Broadcast: Reality Check 25th June 2014 Zahid Ghadialy @zahidtg
  2. 2. 2 Public – © eXplanoTech Ltd. 2014 about eXplanoTech Requirement Analysis Project Management Design, Implement. Integration & Deployment Testing Services Maintenance End to End Solutions Technology Consulting Technology Training System Integration
  3. 3. 3 Public – © eXplanoTech Ltd. 2014 Technical Training Services Standard Courses Our experts have developed complete courses on varying topics across wireless and mobile communications. The “standard courses” are created to provide the audience with the basic knowledge along with the framework of technical thinking flavoured with in- class discussions and practical examples extracted from our long experience in the industry. Customized Courses The “customized courses” are popular among clients who might want to enrich our “standard courses” with material related to their business. It is also possible to combine 2 or more shorten versions of the standard courses providing an overview on various different topics. Bespoke Courses Courses entirely created on customer requirement and specifications, tailored to meet their specific needs. Bespoke courses are found very popular among customers who work on certain project and they want to prepare their staff to deal with the project related specifics. Contents of the “bespoke courses” are predefined and agreed with the customer..
  4. 4. 4 Public – © eXplanoTech Ltd. 2014 Technical Training Courses Long Term Evolution (LTE) (Short / Long) 1 - 2 days LTE End-To-End Signalling 2 days LTE for non-engineers 1 day LTE air-interface 1 day LTE cell planning 1 day LTE radio network 1 day From LTE to LTE-A (short / long) 1 - 2 days 3GPP Release 11 features overview 1 day 3GPP Release 12 features overview 1 day MBMS and Mobile TV 1 day LTE / LTE-A IP Multimedia Subsystem (IMS) 1 day Machine to Machine (M2M) fundamentals 1 day Small cells: Introduction and Architecture 1 day Small cells: HetNets and Offloading 2 days Emerging Technologies Basic Telecommunications 2 days Digital Communications 2 days Introduction to Wireless Technologies 2 days Principles of Data Communications 1 day Channel Coding 1 day Basic Telecommunications Radio principles 2 days RF Training 1 day Antenna Theory and Design 1 day MIMO for wireless communications 1 day OFDMA for wireless communications 1 day Antennas & Propagation Introduction to 5G
  5. 5. Disclaimer 5 Public – © eXplanoTech Ltd. 2014 Source: Dilbert
  6. 6. What ‘Operators’ Say 6 Public – © eXplanoTech Ltd. 2014 I have been told by many experts that LTE- Broadcast is the next big thing
  7. 7. 7 Public – © eXplanoTech Ltd. 2014 Blog post - Cellular Broadcast may fail again
  8. 8. Tablets sales increasing 8 Public – © eXplanoTech Ltd. 2014 Source: Quartz Source: Forbes - IDC: 87% Of Connected Devices Sales By 2017 Will Be Tablets And Smartphones
  9. 9. Only 5% of Tablets remain on ‘data’ plan 9 Public – © eXplanoTech Ltd. 2014 Source: AllThingsD – July 2013
  10. 10. Big screens for videos 10 Public – © eXplanoTech Ltd. 2014 Source: Ericsson Mobility Report 2013
  11. 11. ‘Content Length’ vs ‘Device Size’ 11 Public – © eXplanoTech Ltd. 2014 Source: eMarketer Source: Ericsson Mobility Report 2014
  12. 12. Cellular v/s Wi-Fi video usage 12 Public – © eXplanoTech Ltd. 2014 Source: Ericsson Mobility Report 2014
  13. 13. Vodafone’s Netflix offering 13 Public – © eXplanoTech Ltd. 2014 Source: GigaOm
  14. 14. Source: Quora 14 Public – © eXplanoTech Ltd. 2014 Comparing Broadcast and Streaming
  15. 15. ‘Video Distribution Network’ 15 Public – © eXplanoTech Ltd. 2014 Source: Presentation by Matt Stagg, EE – April 2014
  16. 16. • 1 hour of SD (480p.) video = 1GB • 1 hour of HD (1080p.) video = 3GB • 4K and 8K videos coming soon. 16 Public – © eXplanoTech Ltd. 2014 The cost of ‘caching’ El Fuente at 480p. El Fuente at 1080p. Source: Digital Trends
  17. 17. Digital video formats with estimated media rates 17 Public – © eXplanoTech Ltd. 2014 Source: Ericsson Mobility Report 2014 GB per hour 0.18 0.34 0.54 1.12 – 1.57 2.25 – 2.70 4.50 – 6.75
  18. 18. • Comcast: Binge watching actually helps live TV ratings • Nielsen: Time-shifted viewing on rise 18 Public – © eXplanoTech Ltd. 2014 Threats to ‘Content caching’ on the device
  19. 19. Consumers watching TV on ‘Own Terms’ 19 Public – © eXplanoTech Ltd. 2014 Source: KPCB – May 2014
  20. 20. More ‘Streaming’, Less ‘Broadcast’ 20 Public – © eXplanoTech Ltd. 2014 Source: CEA – June 2014
  21. 21. 21 Public – © eXplanoTech Ltd. 2014 ‘Broad Tail’ is the new ‘Long Tail’ Traditional Market Current Market Future Market Numberofpeople Content Head Long/Broad Tail
  22. 22. Things that will work with LTE-B 22 Public – © eXplanoTech Ltd. 2014
  23. 23. Digital Signage 23 Public – © eXplanoTech Ltd. 2014
  24. 24. Live sports / events 24 Public – © eXplanoTech Ltd. 2014
  25. 25. 25 Public – © eXplanoTech Ltd. 2014 News & Music • Very important to get business model right for this to work • Only free/ad based models will succeed in the long run
  26. 26. • ‘Second screen’ is mostly associated with streaming and requires connection once the user interacts. • Popular TV channels can create apps tailored for second screen experience • Novelty wears off and then there is limited interaction 26 Public – © eXplanoTech Ltd. 2014 Second Screen
  27. 27. • The question is, do you want to use LTE-B for emergency alerts or rely on other techniques 27 Public – © eXplanoTech Ltd. 2014 Emergency alerts
  28. 28. 28 Public – © eXplanoTech Ltd. 2014 Adult entertainment! • Nuff said 
  29. 29. • Including the Broadcast content in ‘data allowance’ • Discouraging users with ‘high premium’ for watching Broadcast content • Killing the battery with unnecessary ‘caching’ • No ‘unique’ or ‘tailored’ content. Other medium for similar content may be cheaper. 29 Public – © eXplanoTech Ltd. 2014 Threats to LTE-B
  30. 30. Cellular v/s Wi-Fi video usage – Take 2 30 Public – © eXplanoTech Ltd. 2014 Source: Ericsson Mobility Report 2014
  31. 31. 31 Public – © eXplanoTech Ltd. 2014 Are you just going to tell me the problems or do you have any solutions?
  32. 32. ‘DL only’ 4G for Tablets 32 Public – © eXplanoTech Ltd. 2014 • ‘Downlink only’ 4G radio • ‘No Uplink’ on 4G • Listens to common channels • Listens to Broadcast/Multicast channels • Connectivity over Wi-Fi for any configuration of Apps or radio for tuning • Would only make sense if additional cost is $10 of less.
  33. 33. ‘Sponsored Broadcast’ 33 Public – © eXplanoTech Ltd. 2014 • Too many ‘ifs’ and ‘buts’ in case of normal sponsored data • ‘Sponsored Broadcast’ can work similar to traditional TV model Picture Source: AT&T
  34. 34. ‘Apps’ can point to ‘Broadcast’ information 34 Public – © eXplanoTech Ltd. 2014 • This can work very well as long as apps can generate some revenue • Operators would need to expose new API’s
  35. 35. ‘User-generated’ TV channel 35 Public – © eXplanoTech Ltd. 2014 Source: KPCB – May 2013 • ‘2 minutes of fame’ for everyone interested • Adverts can be used as fillers • Users can be provided ratings and community can be built around it
  36. 36. Concluding Remarks 36 Public – © eXplanoTech Ltd. 2014 Don’t expect returns Loyalty is more valuable than money Unique content is needed Avoid complex billing

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