0 
LTE 
Broadcast 
(LTE 
Multicast) 
market 
status 
report 
August 
26 
2014 
This report by the GSA (Global mobile 
Supp...
1 
Introduction 
LTE Broadcast is commercial and has attracted 
significant and growing industry traction in 2014, 
repres...
 HD video delivery is optimized by Multicast as the same content at the same time and place 
 Multicast provides for an ...
3 
LTE Broadcast market developments (source: GSA www.gsacom.com) 
Country Operator/content 
owner 
Activity Service statu...
4 
References / Further reading 
http://www.gsacom.com/lte-broadcast to download these 
resources (registration needed): 
...
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LTE Broadcast (LTE Multicast) market status report - August 2014

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LTE Broadcast (LTE Multicast) market status report - August 2014

  1. 1. 0 LTE Broadcast (LTE Multicast) market status report August 26 2014 This report by the GSA (Global mobile Suppliers Association) provides a brief overview of the market status of eMBMS-enabled LTE Broadcast (LTE Multicast): trials, deployments, commercial launches, and the supporting user devices ecosystem. GSA website LTE Broadcast zone http://www.gsacom.com/lte-broadcast/ © GSA (Global mobile Suppliers Association) www.gsacom.com Join the discussions in our LinkedIN groups Global mobile Suppliers Association (GSA) www.linkedin.com/groups?gid=2313721 LTE-Broadcast http://www.linkedin.com/groups?gid=7435919 LTE User Devices www.linkedin.com/groups?gid=4146472
  2. 2. 1 Introduction LTE Broadcast is commercial and has attracted significant and growing industry traction in 2014, representing a new profitable business proposition for mobile network operators through service differentiation, new revenue opportunities, and more efficient distribution of live video services and other digital media. Owing to the popularity of smartphones and tablets, mobile data traffic on networks is rapidly growing, driven mainly by video. In 2013 video accounted for about 40% of mobile data traffic (source: Ericsson Mobility report, June 2014), and various forecasts suggest a rise to 66-70% by 2017. By using LTE Broadcast enabled by evolved Multimedia Broadcast Multicast Service (eMBMS) technology, operators can manage network assets more efficiently by multicasting popular content sought by multiple subscribers, e.g. live TV broadcasts, or tailored content for sporting events – in stadiums or other venues. Operators can utilise off-peak capacity to deliver new service offerings, which could include rich media caching, or managed software updates - including applications updates. LTE Broadcast technology LTE Broadcast is one of the key new features of 3GPP LTE Release 9 specifications known as evolved Multimedia Broadcast Multicast Service (eMBMS), which supports all specified bandwidths and formats of LTE, including FDD and TDD modes and LTE-Advanced carrier aggregation. Extensions of LTE Broadcast functionality are defined in Releases 10 and 11. Evolution will continue in future 3GPP releases. LTE Broadcast technology enables efficient distribution of point-to-multipoint content, enabling multiple users to receive the same content simultaneously. LTE Broadcast technology can provide network capacity advantages when compared to unicast in a cell with as few as 2-3 (or less than 4) users consuming the same content. Using LTE Broadcast, millions of users could watch the same content at the same time, even in HD and in the same area. LTE Broadcast uses a single-frequency network (SFN) with spectrum assigned from an operator’s existing LTE spectrum allocation to distribute broadcast streams into defined broadcast areas where all cells contributing to an SFN send the same data during exactly the same radio timeslots and appear as a single large cell. The area covered by the SFNs can be small, a few cells; or can be larger, e.g. citywide, or over a very large geographical area, or be nationwide. Broadcast and unicast radio channels coexist in the same cell, sharing capacity, while the subsets of available radio resources are dynamically assigned to either broadcast or unicast radio channels. LTE Broadcast use cases There are many business opportunities when using LTE Broadcast technology; new business models will evolve. Examples include: Live event streaming Venue casting (stadiums/arenas), or local, or nationwide Real-time TV streaming / mobile TV Mainstream or other TV channels, new interactive services Video on Demand/kiosk services Multiple users downloading the most popular content Music streaming /kiosk services Multiple users downloading the most popular content Newsfeeds News, weather, stock market prices, commodity prices Radio station streaming High quality digital radio, traffic updates Media delivery (off peak) e-Newspaper/e- Magazine subscriptions (including embedded video), music tracks, video services, apps updates, firmware updates, RSS feeds Advertising Localised or event specific, e.g. stadiums, malls, digital billboards Push-To-Talk PTT over LTE cellular platform Connected vehicles In-vehicle display e.g. hi-res navigation maps, on-board systems updates, Internet radio, video streams for passengers/ in-car entertainment. Bus TV and WiFi Location based services Hotels, concourses, train stations, bus stops Public safety/emergency alerts Instructions, news updates Fixed Wireless to Quad Play conversion/home TV Adding TV service to fixed wireless subscriptions: eMBMS-capable CPE Internet of Things Scalable to support growth of connected objects, smart meters
  3. 3.  HD video delivery is optimized by Multicast as the same content at the same time and place  Multicast provides for an optimum quality of experience, number of concurrent users For 3 video, 4G multicast 2 In April 2014 ATIS announced release of its new standard, Multicast Delivery of Content to Mobile End User Devices (ATIS-0200011), which provides a key protocol by which content from multicast streams can be delivered to mobile end-user devices, and features 3 use cases describing potential situations where mobile devices can receive multicast-based broadcasts of specific live events/video content using 3GPP eMBMS specifications. It also provides delivery processes, assumptions, content delivery network interconnection implications and supporting requirements. LTE Broadcast is called LTE Multicast in some markets. For 3 users watching the same HD video on their mobile devices in the same cell, LTE multicast is more efficient than LTE unicast (source: Orange presentation at LTE World Summit 2014). (Source: Qualcomm Technologies – August 2014 5 LTE Broadcast devices ecosystem (eMBMS) The Samsung Note 3 smartphone has been used in most trials to date, with chipset support from Qualcomm Technologies Inc., providing both the Snapdragon 800 processor as well as the middleware for receiving multicast content. LTE Broadcast/LTE Multicast functionality is supported across Qualcomm Snapdragon tiers and Qualcomm® GobiTM LTE modems. China Telecom made available 18,000 eMBMS-enabled Huawei C8817 smartphones for Summer Youth Olympic Games service volunteers to view the games free of charge. Several new LTE Broadcast-capable user devices are expected to be announced as more operators commercially launch LTE Broadcast services in the coming months. (Photo taken during Telstra’s LTE-Broadcast trial at the MCG cricket ground – courtesy of Telstra)
  4. 4. 3 LTE Broadcast market developments (source: GSA www.gsacom.com) Country Operator/content owner Activity Service status Australia Telstra World’s first stadium trial on January 31, 2014 during a cricket match at the Melbourne Cricket Ground (MCG) Trialled China China Mobile Public demonstration with LTE TDD mode in 2013 Trialled China China Telecom Trialled in June 2014 in Nanjing, Jiangsu Province. Pre-commercial use for 2014 Summer Youth Olympic Games (August 16-28) Pre-commercial use France Orange Trialled during French Tennis Open 2014 at Roland Garros Trialled Germany Vodafone Europe’s first stadium trial at Borussia Mönchengladbach soccer match. Also ran a trial during the Kieler Woche sailing event Trialled Germany Institut für Rundfunktechnik Trial in Munich using 700 MHz spectrum Trialling India Reliance Jio Infocomm Trialled in Mumbai Trialled Netherlands KPN Trialled during Ajax soccer match on May 3, 2014 Trialled Philippines Smart Trialled in 2013 using 2.1 GHz spectrum Trialled Portugal Meo Trialling Trialling Singapore SingTel Trialling in 2H 2014 Trialling South Korea KT World’s first commercial launch of LTE Broadcast service on January 27, 2014 Commercial service launched UAE Etisalat Trialling: network deployment planned in 2014 Trialling UK EE and the BBC Demonstrated in Glasgow during Commonwealth Games 2014 Trialled UK Three UK Trialled over its live LTE network in Maidenhead Trialled USA AT&T LTE Multicast deployment commencing in 2015 Trialled USA Verizon Wireless Trial during SuperBowl 2014 and on race day at Indy 500. LTE Multicast commercial service targeted for 2015 Trialled
  5. 5. 4 References / Further reading http://www.gsacom.com/lte-broadcast to download these resources (registration needed): o Grow Your Business with LTE Broadcast (Huawei) o Nokia Networks first to trial LTE for national TV broadcasting (Nokia) o The Changing Game of TV and Video: LTE Broadcast Business Case (Ericsson) o LTE Broadcast and Sport the Winning Team (EE) o Video Over 4G: Defining eMBMS gain (3 UK) o eMBMS : Technical and Business Challenges (Orange) o Broadcast over LTE (BBC) o LTE Broadcast: a revenue enabler in the mobile media era (Ericsson) ABOUT GSA GSA (Global mobile Suppliers Association) represents GSM/EDGE/WCDMA-HSPA/HSPA+ and LTE suppliers. GSA brings together a global industry community of telecoms professionals through the website and through practical activities. The GSA website http://www.gsacom.com has a targeted industry community of over 64,000 registered users for knowledge gathering and information sharing of key facts, trends and analysis. 21,000 people follow GSA on LinkedIn, Twitter and Facebook. Around 250,000 files (reports, information papers, Members’ papers, infographics, etc.) are downloaded annually from the GSA website www.gsacom.com Register for free downloads of reports, information papers, maps, charts, etc. at http://www.gsacom.com/php/register_form.php4 CONTACTS and LINKS GSA Secretariat: email address info@gsacom.com GSA website: http://www.gsacom.com Twitter: www.twitter.com/gsacom Facebook: www.facebook.com/pages/Global-mobile-Suppliers-Association-GSA/123462771012551 News/updates RSS Feed: www.gsacom.com/rss/gsanews.php4 GSA LinkedIN group: www.linkedin.com/groups?gid=2313721 LTE-Broadcast LinkedIn group http://www.linkedin.com/groups?gid=7435919 LTE User Devices LinkedIN group www.linkedin.com/groups?gid=4146472 Please send updates by email to info@gsacom.com Errors & Omissions Excepted © GSA – Global mobile Suppliers Association

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