Carrier Wi-Fi & Wi-Fi offload
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Carrier Wi-Fi & Wi-Fi offload






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Carrier Wi-Fi & Wi-Fi offload Carrier Wi-Fi & Wi-Fi offload Presentation Transcript

  • WiFi Consulting Services Independent Wi-Fi Offload Network Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013 1
  • Research Offering MOSA RAN Wireless Watch Faultline Consulting Backhaul Clearspectrum CLIENT CONFIDENTIAL © Maravedis Inc.
  • WiFi Consulting Services Module 1 Module 2 Module 3 • Business Modelling Tool • Network & Vendor Selection • Business & Deployment Issues Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013 3
  • • Module 1: WiFi Business Model End-to-end techno-economic modelling framework Model services, data usage, device & network technology, revenues, network builds, CAPEX/OPEX, cash flow, KPIs, & much more Results: Precise valuation of your seamless carrier Wi-Fi business opportunity Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013 4
  • Module 2: Network & Vendor Selection Preliminary Network Plan Costing and Vendor Recommendation Final end-to-end Network Plan Final Vendor selection RFP/RFQ submissions and evaluations Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013 5
  • Module 3: Business & Deployment Issues • How to avoid building a network that is not flexible or scalable • Why real estate (commercial and public) are your #1 key to success? • What key area of your business to in source versus outsource? • Which core system to consider running with a cloud service provider? •Unlimited or limited downloads, speed caps, content filtering do’s and don’ts Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013 6
  • Consulting Team Adlane Fellah Caroline Gabriel Robert Syputa Customer Engagement Miami Research Director London Senior Advisor Seattle Esteban Monturus Backhaul Analyst Barcelona Basharat Ashai Market Analyst APAC and MEA India Magnus Johansson Senior WiFi Advisor Lima Peter White Senior Analyst Video London Claus Hetting WiFi Business Model Copenhagen CLIENT CONFIDENTIAL CLIENT CONFIDENTIAL © Maravedis Inc.
  • Contact Information Adlane Fellah Customer Engagement (305) 865-1006 (514) 313-5656 MaravedisRethink BROADBAND WIRELESS INTELLIGENCE CLIENT CONFIDENTIAL © Maravedis Inc.
  • Carrier Wi-Fi & Wi-Fi offload: New opportunities for service providers By Claus Hetting Senior consultant & analyst Maravedis-Rethink October 2013 Copyright HETTING Consulting 2013 9
  • Why is seamless Wi-Fi offload a mass-market business opportunity? Because you can now offer seamless carrier-grade Wi-Fi services to the preferred mass-market device – wholesale or otherwise Wi-Fi proportion of smartphone traffic 3 GB Business opportunity 1 GB Users prefer Wi-Fi over cellular (50%+) Today, EAP-SIM based Wi-Fi is seamless Mobile data proportion of smartphone traffic 10
  • Why carrier Wi-Fi is the right choice • The bad news: • Low growth or even declining ARPUs and revenues for MNOs • More and more data is offloaded to unmonetized Wi-Fi • Licensed spectrum is becoming increasingly scarce • Building high-capacity networks is CAPEX-intensive • The good news: • Seamless carrier Wi-Fi technology is here today • Carrier Wi-Fi network cost is less than half mobile network costs • Many venues/areas are underserved by any wireless service • Carrier Wi-Fi with offload is a real business opportunity 11
  • What is Wi-Fi ‘seamlessness’ and why is it important? • Zero user interaction required on the Wi-Fi device (SIM or non-SIM) • No captive Wi-Fi portal, no credit cards, no logon, no passwords • “Cellular-like” user experience • Connect immediately & automatically to available Wi-Fi networks • Seamless handover to other Wi-Fi networks (Hotspot 2.0) • Seamless handover between mobile and Wi-Fi networks (ANDSF) • Pay conveniently via your cable company or mobile services bill 12
  • Where is the 3 GB of Wi-Fi traffic? At the OFFICE (enterprise)  Future opportunity for roaming 13 At HOME (cablecos)  Opportunity using ’homespots’ HIGH-DENSITY PLACES OF CONGREGATION Shopping, transport, many other venues  Opportunity for new carrier Wi-Fi build  Opportunity for wholesale Wi-Fi capacity sales to MNOs
  • MegaSPOT 14
  • What do consumers really want? • High-speed wireless connectivity  Solution: Carrier-grade 802.11n (802.11ac) delivers 30+ Mbps per user • Services for all wireless devices (SIM & non-SIM)  Solution: EAP-SIM for smartphones & (extended to) non-SIM devices • Seamless experience with zero device interaction  Solution: Hotspot 2.0, EAP-SIM authentication, & intelligent connectivity clients • Excellent indoor services at home, office, everywhere else  Solution: Professional carrier-grade Wi-Fi & public access ‘homespots’ • Low wireless data services cost  Solution: Carrier-grade Wi-Fi is 50% less costly to deploy than LTE • Wide service footprint  Solution: Build, aggregate, & partner with MNOs, cablecos, aggregators 15
  • What are the carrier Wi-Fi & Wi-Fi offload business models?  Direct seamless WISP services to consumers • • • • Paid subscription or ad-hoc services on own/aggregated Wi-Fi footprint Paid national & international Wi-Fi roaming with Hotspot 2.0 Free service for competitive advantage & customer retention Single or multiple Wi-Fi devices (SIM or non-SIM)  Wholesale Wi-Fi offload to MNOs, MVNOs, cable companies, WISPs • • • • • Per GB wholesale capacity where it matters (high-density areas) Fee per connected Wi-Fi offload user per month Seamless handover between mobile and Wi-Fi (clients, ANDSF) Single or multiple Wi-Fi devices (SIM or non-SIM) ‘Neutral host’ network model 16
  • Why mobile services alone will never be enough: Capacity & costs SIM Airport: 1,000 smartphone users 50 MB/user in BH 100,000 m2 Peak capacity need = 110 Mbps Wi-Fi offload: CAPEX savings ≈ 40% Capacity gain ≈ 4000% Source: HETTING Consulting 17 6 x LTE pico eNodeB (10 MHz) With DAS ≈ 120 Mbps Cost ≈ $170,000 100 x 802.11n Wi-Fi APs ≈ 100 x 50 Mbps ≈ 5,000 Mbps Cost ≈ $100,000
  • So where should you begin? There’s only one way: Build a strategy & build a business case 18
  • The complete business case model: • End-to-end techno-economic modelling framework • Model services, data usage, device & network technology, revenues, network builds, CAPEX/OPEX, cash flow, KPIs, & much more Results: Precise valuation of your seamless carrier Wi-Fi business opportunity Copyright 2013 HETTING Consulting
  • .. and join the community! LinkedIn Group: ’Seamless Wi-Fi Offload’ And remember to connect to me too! 20
  • Wigo is wi-fi free of wait, complications or obsticals MAGNUS JOHANSSON COO DigitalWay SA
  • 1. Where and Why Go Wi-Fi
  • Users Have Wi-Fi Devices & Expects Free Wi-Fi “We love us some Wi-Fi…” “…because mobile data [insert complaints]”
  • 2. Wigo, the vision
  • Our Market Position single managed wi-fi network carrier grade, operator agnostic managed wi-fi provider The Mobile Operators one operators postpaid smartphones centralized access control and channel management maximized coverage consistent experience All wi-fi enabled devices channel Interference no access control poor coverage inconsistent experience multiple unmanaged wi-fi networks
  • A Great Wi-Fi Experience Changes User Behaviors • MALL A (LARGE): - A Mall that buys Internet (2Mbps) 1AP with coverage only in the food court. Unique users per month: 12 k Downloads per month: 100 GB Most visited web page: Facebook. • MALL B (SMALL): • • • • • Managed Wi-Fi model. Coverage accross the whole mall. Unique users per month: 1.5 k Download per month: 1 TB (1000 GB) Most visited page: Youtube.
  • Our Vision The preferred access network away from home making free unmanaged wi-fi irrelevant
  • Our Competitive Advantage Semi exclusive access to Luz del Sur and Edenor lamp posts creating our own “blue ocean…” …and a temporary monopoly exclusivity to provide managed wi-fi inside key commercial venues exclusivity to provide managed outdoor wi-fi for key municipalities
  • 3. A network to support multiple business models
  • Our Business Model Internet Freemium freemium premium wholesale service sponsred by adver ser one click to register and connect me limit Unlimited Premium Prepaid service Seamless access to en re network unlimited Wholesale Premium service integrated with operators sim authen ca on unlimited
  • 4. How do we do it?
  • Phased Approach Monetize Location, Location, Location Deploy where you have highest concentration of target audience Customer Acquisition Value added services Location based Design the network to services & support multiple Customer insights business models Simple registration process for FREE ACCESS
  • Coverage or Capacity? No its Concurrency • Ability to support high concurrency within your coverage area is more important than capacity • Wi-Fi’s advantage is the capacity m2 it supports and the cost per Mbps to deploy • Optimize the Network to Support Video Effectively Mbps/10m2
  • Monetize and Value Added Services FREEMIUM • Social Media Integration to collect and aggregate user information + • Location aware APs + • Integrated with advertising platform = • Ability to offer targeted hyper local call to action advertising and other location based services WHOLESALE/OFFLOAD • Flexible platform with ability to integrate into mobile operators core and allow for seamless secure sim authentication SIM authentication Server
  • Insource versus outsource considerations Out source Design and Site selection Design and site selection Design and site selection NOC, Monitoring 1st & 2nd level support Installation and site hunting Insource Installation, site hunting, colocation Installation and site hunting Design, configuration & optimization, 3rd level support Tier 1 providers Advertising platform, social media platform, systems dependent on demand
  • Our Flexible Network Design • Each Outdoor Root AP supports via mesh • • • Two additional outdoor APs One additional indoor AP Each Root AP has a 50Mbps point to multi point (P2MP) radio link • • Each P2MP BTS has four sectors (800Mbps) Each P2MP BTS is back hauled by microwave (800Mbps) Total of 64 APs supported by each P2MP four sector rooftop BTS • Each Aggregation Node connected to Internet via different routes Aggregation Node A (10Gbps) Data Center A Outdoor Root AP Outdoor Mesh AP 5.XMhz Mesh Link 60m 60m 360m 5.XMhz Mesh Link Indoor Mesh AP Aggregation Node B (10Gbps) Data Center B Outdoor Mesh AP 5.XMhz Mesh Link Each Aggregation supports 10 backhaul links • B Dark Fiber Each P2MP rooftop base station (BTS) supports four P2MP links (200Mbps) • • A Data Center/Aggregation Node • • • • • • • • • • • IP Core Aggregation Router Border Routers Core Switches DNS AP Control Billing Control Access Control (Captive Portal) Policy Control Deep Packet Inspection (DPI) Unified Threat Management (Firewall, Filtering Virus Control) • 24/7 monitoring (NOC)
  • 5. Simple Access Process
  • The Mall
  • AP installation examples
  • Registration Process Bienvenido a WIGO Te invitamos a registrarte para que vivas la experiencia WIGO, wi-fi libre. Continuar
  • Social Media Integration Regístrate para disfrutar de WIGO
  • watch one 15 second geo contextual video advert… ¡WIGO es libre gracias a nuestros auspiciadores! Por favor, no cierres esta ventana, de lo contrario, no podremos crear tu cuenta. El video cambia dependiendo del lugar gracias a la opción 82
  • Redirected to location specific landing page Tu cuenta ha sido creada. Serás redirigido a
  • Call to action venue specific advert portal
  • The Advert Market Opportunity Malls 9.5 million visitors/month Municipalities 3 million visitors/month Hang Outs* 2 million visitors/month TOTAL 14.5 million visitors/month 3.6 million potential ad views** *fast food chains, coffee shops, restaurants etc. **25% carries a smartphone | 50% connects to Wi-Fi | Average 2 connections/month
  • Thank you! Magnus Johansson COO Digital Way S.A.