Enterprise Small Cells
Ten years to become an overnight sensation

N.D. Johnson
CTO
21 January 2014
Synopsis

People are asking, “are enterprise small cells on the same hype cycle as
residential femto?” What a strange ques...
Enterprise site selection

Our first enterprise trial site
(TTP canteen, ca 2001)

Early enterprise site selection process...
Why do people deploy enterprise class infrastructure

Why do people deploy any kind of infrastructure?
Delight your Custom...
Why do people deploy enterprise class infrastructure?

New revenue

•

Retail store coverage
•
•

•
•

•

•

Operator stor...
Retail Examples
4000 sqm coverage,
3 storey shopping
centre, €16k cheaper
than alternate solution

In-store coverage
for o...
VIP coverage
In-building solution
supplemented by small
cells in five locations

Also serving multiple
landmarks within th...
Targeted deployments
Enhancing service – Macro offload
– Problems seen on 2 macro cells
– congested during busy hour and
a...
Targeted deployments
Public Coverage in Private Spaces - Air Cargo

•
•
•
•
•

(C) 2013 ip.access ltd All rights reserved
...
Targeted Coverage – hotels and airports

10 days from
k/off to calls

Typhoon
(and radio)
resistant
buildings

A variant o...
Case Study: Business park

(C) 2013 ip.access ltd All rights reserved

11
Case study: Business park covered with 14 small cells

(C) 2013 ip.access ltd All rights reserved

12
Private enterprise networks with partners

DECT/IPPBX/fixed line
replacement with least
cost routing

Installed over 3 war...
Let me ask you…

Does this sound like hype to you?
Thanks for listening
ndj@ipaccess.com

(C) 2013 ip.access ltd All right...
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Enterprise Small Cells - IP.Access

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N.D. Johnson
CTO
21 January 2014

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Transcript of "Enterprise Small Cells - IP.Access"

  1. 1. Enterprise Small Cells Ten years to become an overnight sensation N.D. Johnson CTO 21 January 2014
  2. 2. Synopsis People are asking, “are enterprise small cells on the same hype cycle as residential femto?” What a strange question that is to us. We’ve been selling enterprise class cellular solutions since 2002 and are now deployed in over a hundred networks worldwide, in 2G, 3G and LTE. This presentation draws on that unparalleled real-world experience experience to show the reality of enterprise deployments and the value they bring. By focussing on a range of case studies including a studies, full range of classic office applications as well as an unexpectedly large applications, deployments range of other deployments, we show how small cells have brought value to mobile operators and their enterprise customers across the globe. If there was a hype cycle in enterprise small cells, we passed it long ago. (C) 2013 ip.access ltd All rights reserved 2
  3. 3. Enterprise site selection Our first enterprise trial site (TTP canteen, ca 2001) Early enterprise site selection process (are his eyes open?) (C) 2013 ip.access ltd All rights reserved 3
  4. 4. Why do people deploy enterprise class infrastructure Why do people deploy any kind of infrastructure? Delight your Customers! Net Promoter Score Attract other people’s customers Keep your customers New revenue Cost reduction (C) 2013 ip.access ltd All rights reserved 4
  5. 5. Why do people deploy enterprise class infrastructure? New revenue • Retail store coverage • • • • • • Operator stores General retail Steal your competitors customers Private networks • • Cost reduction DECT replacement Targeted coverage and capacity enhancement Speed of deployment • Physical deployment • avoid planning delays (C) 2013 ip.access ltd All rights reserved Delight your VIPs • • • • • • At home, In exec suites Network listen and OSS features Churn reduction Pilot pollution resolution Basic coverage extension • • • No macro Thick walls Seamless and cost-effective DAS extension 5
  6. 6. Retail Examples 4000 sqm coverage, 3 storey shopping centre, €16k cheaper than alternate solution In-store coverage for operator stores and general retail Tier 1 carrier 100+ stores 50+ UK stores (C) 2013 ip.access ltd All rights reserved 2 cells per floor over 4 floors 6
  7. 7. VIP coverage In-building solution supplemented by small cells in five locations Also serving multiple landmarks within the USA VIP customer on floors 19-26 Deployed in days with minimal disruption. No Landlord permission required General coverage solution Multi server issue above 24th Floor resolved “Six cells and a controller in 24h from a standing start” (C) 2013 ip.access ltd All rights reserved 7
  8. 8. Targeted deployments Enhancing service – Macro offload – Problems seen on 2 macro cells – congested during busy hour and already fully provisioned – Planning delays prevented cell split – Installed 2 small cells – Used Telia owned store on concourse – Used Telia backhaul Problem solved! (C) 2013 ip.access ltd All rights reserved 8
  9. 9. Targeted deployments Public Coverage in Private Spaces - Air Cargo • • • • • (C) 2013 ip.access ltd All rights reserved Aircraft services hangar Cargo / passenger terminal 30 mobile subscribers Very poor macro coverage Covers whole area 9
  10. 10. Targeted Coverage – hotels and airports 10 days from k/off to calls Typhoon (and radio) resistant buildings A variant on VIP coverage for Bahrain hotels (C) 2013 ip.access ltd All rights reserved Single operator? Why use DAS? 10
  11. 11. Case Study: Business park (C) 2013 ip.access ltd All rights reserved 11
  12. 12. Case study: Business park covered with 14 small cells (C) 2013 ip.access ltd All rights reserved 12
  13. 13. Private enterprise networks with partners DECT/IPPBX/fixed line replacement with least cost routing Installed over 3 warehouses, yards and admin block Improved coverage and voice quality Serves 11,000 medical staff – replacing existing bleepers and voice comms DECT replacement with SMS for SCADA enhancement (C) 2013 ip.access ltd All rights reserved 13
  14. 14. Let me ask you… Does this sound like hype to you? Thanks for listening ndj@ipaccess.com (C) 2013 ip.access ltd All rights reserved 14
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