Linking Search and Social

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Assessing your online presence
Filling out your Google+ Profile
Pursuing Authorship listing in Google Searches
Why blog?
Linking your blog to Google Analytics
Determining your next steps

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Linking Search and Social

  1. 1. Linking Search and SocialDr. Debra Zahay Blatz3/26/2013Part 1 in Creating Your Social MediaPlan
  2. 2. Linking Search and Social Agenda• Assessing your online presence• Filling out your Google+ Profile• Pursuing Authorship listing in Google Searches• Why blog?• Linking your blog to Google Analytics• Determining your next steps
  3. 3. Who are you online?
  4. 4. Step 1. to Authorship in Search in Blogger and Wordpress. In G+, under Settings, Account, goto the Right and Edit Profile, then Links. Put in everywhere you have a profile or contribute.
  5. 5. Now you will have a complete list of your social media profile
  6. 6. Step 2. Verify Your email addresshttps://plus.google.com/authorship (works best if onsame domain as content).
  7. 7. SAMPLEBy FIRSTNAME LASTNAME.<br />You can find <a href="http://LINKTOYOURWEBSITE"> FIRSTNAME </a> on <ahref="https://plus.google.com/u/0/YOURGOOGLEPLUSPROFILEID?rel=author"rel="author" target="_blank">Google+</a> and <ahref="http://www.twitter.com/YOURTWITTERID" target="_blank">Twitter</a> aswell as <a href="http://www.linkedin.com/in/YOURLINKEDINID">LinkedIn</a>.ANOTHER SAMPLE AUTHOR BOXAndy Crestodina is the Strategic Director of Orbit Media, a <ahref=”http://www.orbitmedia.com”>web design company</a> in Chicago. You canfind Andy on <a title="Author: Andy Crestodina on Google+" rel="author"href="https://plus.google.com/1734272729328712178697?rel=author"target="_blank">Google+</a> and <a title="Andy Crestodina on Twitter"href="http://www.twitter.com/crestodina" target="_blank">Twitter</a>.http://www.orbitmedia.com/blog/google-authorship-author-statsStep 3. Insert CODE TO ESTABLISH AUTHORSHIP IN Google Searches: Your nameand picture, your Google+ Circles and profile link will be there. Easiest way is to postat the end of each blog post. Need to upgrade to do so in Word Press. You alsoneed to make sure that you have filled out your Google Profile completely.
  8. 8. Why Blog?
  9. 9. Here’s what the blog looks like:
  10. 10. Step 4. Verify using Structured Data Testing Toolhttp://www.google.com/webmasters/tools/richsnippets
  11. 11. My blog posts now come up and showthat I am the Author, how many circlesam in and how to find out more I havewritten.
  12. 12. Since I Share in G+also, that also showsup, but not with theAuthorship Info
  13. 13. Linking your blog to Analytics: Under Admintab in Analytics, add a web property
  14. 14. Tracking Code Appears under TrackingInfo
  15. 15. Now I can track my blog inAnalytics, just like AdWords Campaigns
  16. 16. I can also track analytics on the blog in Blogger
  17. 17. Code can be inserted in any web page;In Blogger, just add the UA-Codeunder Blog Settings, Other
  18. 18. Questions: Contact Debra Zahay-Blatzdebrazb22@gmail.com630-300-8838

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