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Journal of Research in Interactive
Marketing
Debra Zahay Editor-in-Chief
Co-AE’s Americas Freddy Rosales, Kesha Coker
Two Years of Journal Titles
What is Interactive Marketing?
Interactive Marketing (IM) is often facilitated by
technology, allowing the ability to addr...
" to address substantive issues in
interactive, relationship, electronic, direct
and multi-channel marketing and
marketing...
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2008.5 2009 2009.5 2010 2010.5 2011 2011.5 2012 2012.5 201...
Some JRIM Facts
• Emerald Journal
• International
• 33,191 Full Text Journal Downloads in 2011, increasing
• Published Qua...
Contact Us
• http://mc.manuscriptcentral.com/jrim
• Debra Zahay, Aurora
University, dzahayblatz@aurora.edu
• James Martin,...
Upcoming SlideShare
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Journal of Research in Interactive Marketing: An Update for MMA

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An update on the status of the Journal of Research in Interactive Marketing. We publish articles on search, social media, website design and usability and all aspects of digital and interactive marketing.

Published in: Business
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Transcript of "Journal of Research in Interactive Marketing: An Update for MMA"

  1. 1. Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief Co-AE’s Americas Freddy Rosales, Kesha Coker
  2. 2. Two Years of Journal Titles
  3. 3. What is Interactive Marketing? Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time event or transaction. Listen RespondMeasure Adjust
  4. 4. " to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners." Our Mission
  5. 5. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2008.5 2009 2009.5 2010 2010.5 2011 2011.5 2012 2012.5 2013 2013.5 Usage Over Time Usage
  6. 6. Some JRIM Facts • Emerald Journal • International • 33,191 Full Text Journal Downloads in 2011, increasing • Published Quarterly • Strong “second” Journal in the field • Three to six month process (124 day average) • Listed in Cabell’s • Indexed in Scopus 2012 Impact Factor 1.09 • 35% acceptance rate, publish 16 papers per year • Receive 70-80 papers a year • Have three special issues in progress • Friendly to technology papers
  7. 7. Contact Us • http://mc.manuscriptcentral.com/jrim • Debra Zahay, Aurora University, dzahayblatz@aurora.edu • James Martin, Development Editor, jpmeditorial@gmail.com • Consider joining Editorial board for free access!

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