Your SlideShare is downloading. ×
0
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Journal of Research in Interactive Marketing:  An Update for MMA
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Journal of Research in Interactive Marketing: An Update for MMA

170

Published on

An update on the status of the Journal of Research in Interactive Marketing. We publish articles on search, social media, website design and usability and all aspects of digital and interactive …

An update on the status of the Journal of Research in Interactive Marketing. We publish articles on search, social media, website design and usability and all aspects of digital and interactive marketing.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
170
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief Co-AE’s Americas Freddy Rosales, Kesha Coker
  • 2. Two Years of Journal Titles
  • 3. What is Interactive Marketing? Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time event or transaction. Listen RespondMeasure Adjust
  • 4. " to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners." Our Mission
  • 5. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2008.5 2009 2009.5 2010 2010.5 2011 2011.5 2012 2012.5 2013 2013.5 Usage Over Time Usage
  • 6. Some JRIM Facts • Emerald Journal • International • 33,191 Full Text Journal Downloads in 2011, increasing • Published Quarterly • Strong “second” Journal in the field • Three to six month process (124 day average) • Listed in Cabell’s • Indexed in Scopus 2012 Impact Factor 1.09 • 35% acceptance rate, publish 16 papers per year • Receive 70-80 papers a year • Have three special issues in progress • Friendly to technology papers
  • 7. Contact Us • http://mc.manuscriptcentral.com/jrim • Debra Zahay, Aurora University, dzahayblatz@aurora.edu • James Martin, Development Editor, jpmeditorial@gmail.com • Consider joining Editorial board for free access!

×