Gestalt Theory: Screen Design


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Gestalt Theory: Screen Design

  1. 1. Gestalt Theory for Computer Screen Design
  2. 2. Law of Balance <ul><li>Visual object will appear incomplete if the visual object is not balanced or symmetrical. </li></ul>
  3. 3. Law of Continuation <ul><li>Continuation is the eye’s intinctive action to follow a direction derived from the visual field. </li></ul>
  4. 4. Law of Closure <ul><li>Open shapes make the individual perceive that the visual pattern is incomplete </li></ul><ul><li>Sense of incompletion serve as a distraction to the learner ( Fisher and Smith-Gratto 1998-99, Fultz, 1999 ) </li></ul>CLOSURE
  5. 5. Law of Figure-Ground <ul><li>We distinguish the foreground and background in a visual field (Fultz, 1999) </li></ul>
  6. 6. Law of Focal Point <ul><li>Every visual presentation needs a focalpint, called centre of interest or point of emphasis. </li></ul>
  7. 7. Law of Isomorphic Correspondence <ul><li>All images do not have same meaning to us. </li></ul><ul><li>We interpret their meaning based on our experiences </li></ul>
  8. 8. Law of Pragnanz (Good Form) <ul><li>A stimulus will be organized into as good a figure as possible </li></ul>The Cat The Cat
  9. 9. Law of Proximity <ul><li>It states that item placd near each other appear to be a group (Fisher and Smith-Gratto, 1998-99) </li></ul><ul><li>Figure A. We mentally arrange the dots into 3 horizontal rows because the dots in the rows are closely together than in the columns </li></ul>A B
  10. 10. Law of Similarity <ul><li>The viewer can recognise the square inside the circle because these elements look similar and thus part of the same form (Fultz, 1999) </li></ul>
  11. 11. Law of Simplicity <ul><li>The simplication works well if the graphical message is already uncluttered but if the graphics are complex and ambiguous the simplication process may led to unintended conclusion </li></ul>
  12. 12. Law of Unity/Harmony <ul><li>If the related objects do not appear within the same form, the viewer will consider the separate objects to be unrelated to the main visual design. </li></ul><ul><li>(Lauer, 1979) </li></ul>