How to pitch a vc

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How to pitch a vc

  1. 1. How to pitch a VC?
  2. 2. Essential Elements• Elevator Ride (30-sec quick pitch)• The Money Shot (demo)• Size Matters (market)• Nice Number $(customers+revenue)• Super Heroes & RockStars (your team)
  3. 3. Pitch your problem• Your solution is not my fucking problem• Here we go again: why? how? what?
  4. 4. 10 Slides is Enough (seriously)1. Elevator Pitch (I) Unfair advantage2. The PROBLEM (II) Competition3. Your Solution (III) Marketing Plan4. Market Size (IV) Team / Hires5. Business Model ($$$) (V) Money & Milestones
  5. 5. & (...)• Demo, Screenshots & Videos are mandatory• Demo are direct access w/ simple link• Business metrics ≠ revenue projections• Customers testimonials works
  6. 6. The Elevator Pitch• My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.• Short, simple & memorable• KISS
  7. 7. The Problem• What is the problem?• Who has it? (Customer Segment!)• Painkiller is better than vitamins
  8. 8. Your Solutions• Great Companies: - get you LAID - get you PAID - get you MADE• Niche to win• This is your value proposition (canvas is not far)
  9. 9. Market Size• Bigger is better• Bottom up is better than top down• If old school investors: find Gartner bullshit somewhere
  10. 10. Business Model• Simple is better• Not every business model, pick one even if you have bckg ideas
  11. 11. Unfair Advantage• Technology• Experienced team• Market
  12. 12. Competition• List * all * competitors• Coca-cola test• Don’t show why you are better but why are you different• Don’t show you are alone: gold rush mindset
  13. 13. Marketing• Marketing is dead• Explain what you learn and show your experimental capabilities
  14. 14. 3 things that matter• Volume• Cost• Conversion
  15. 15. Team• Geeks?• Entrepreneurs?• Hustlers?
  16. 16. Money & Milestones• How much money?• Why?• How?• Prepare multiple budgets

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