CASE: EBAY: IN A LEAGUE BY ITSELF
CONTENTS <ul><li>INTRODUCTION </li></ul><ul><li>SWOT ANALYSIS </li></ul><ul><li>STRATEGY TO SUSTAIN ITS MARKET DOMINANCE <...
INTRODUCTION <ul><li>EBAY’S OVERVIEW </li></ul><ul><li>FINANCIALS </li></ul>
SWOT ANALYSIS <ul><li>STRENGTH </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>THREATS </li...
STRENGTH <ul><li>Leading online trading forum </li></ul><ul><li>Social Responsibility </li></ul><ul><li>Brand Equity </li>...
WEAKNESSES <ul><li>Lack of in depth descriptions of products </li></ul><ul><li>Inability to measure illegal activity on si...
OPPORTUNITIES <ul><li>Changing lifestyles of people </li></ul><ul><li>Acquisition of smaller substitutes or complimentary ...
THREATS <ul><li>Increasing number of online stores  </li></ul><ul><li>Increasing number of online auction sites </li></ul>...
STRATEGY TO SUSTAIN  ITS MARKET DOMINANCE <ul><li>The move to go public  </li></ul><ul><li>eBay's business model  </li></u...
BUSINESS MODEL  <ul><li>Creating and maintaining a person-to-person trading community  </li></ul><ul><li>Function as a val...
SPECIFIC ELEMENTS OF  BUSINESS MODEL  <ul><li>Largest online trading forum  </li></ul><ul><li>Compelling and entertaining ...
THREE MAIN TACTICS <ul><li>To build strategic partnerships.  </li></ul><ul><li>To look for customer feedback for constantl...
STRATEGY <ul><ul><li>Broaden the existing trading platform </li></ul></ul><ul><ul><li>Foster eBay community affinity </li>...
ANY QUESTIONS? <ul><li>Thank You </li></ul>
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Ebay Presentation

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Ebay Presentation

  1. 1. CASE: EBAY: IN A LEAGUE BY ITSELF
  2. 2. CONTENTS <ul><li>INTRODUCTION </li></ul><ul><li>SWOT ANALYSIS </li></ul><ul><li>STRATEGY TO SUSTAIN ITS MARKET DOMINANCE </li></ul>
  3. 3. INTRODUCTION <ul><li>EBAY’S OVERVIEW </li></ul><ul><li>FINANCIALS </li></ul>
  4. 4. SWOT ANALYSIS <ul><li>STRENGTH </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>THREATS </li></ul>
  5. 5. STRENGTH <ul><li>Leading online trading forum </li></ul><ul><li>Social Responsibility </li></ul><ul><li>Brand Equity </li></ul><ul><li>Partnerships with 250 US/international companies </li></ul><ul><li>Global reach (B2C, C2C) </li></ul><ul><li>eBay University </li></ul><ul><li>Unlimited scope of categories </li></ul><ul><li>Publicly Traded </li></ul><ul><li>No brick warehousing </li></ul><ul><li>Zero traditional sales force </li></ul><ul><li>Trust </li></ul><ul><li>Financial strength </li></ul><ul><li>Pioneers </li></ul>
  6. 6. WEAKNESSES <ul><li>Lack of in depth descriptions of products </li></ul><ul><li>Inability to measure illegal activity on site (fraud – esp. C2C) </li></ul><ul><li>Inability to penetrate some foreign markets </li></ul><ul><li>Technology malfunctions </li></ul>
  7. 7. OPPORTUNITIES <ul><li>Changing lifestyles of people </li></ul><ul><li>Acquisition of smaller substitutes or complimentary sites </li></ul><ul><li>Continued international expansion </li></ul><ul><li>Expand community services </li></ul><ul><li>Discount rates </li></ul>
  8. 8. THREATS <ul><li>Increasing number of online stores </li></ul><ul><li>Increasing number of online auction sites </li></ul><ul><li>Rapid growth of Amazon.com </li></ul><ul><li>Thieves </li></ul>
  9. 9. STRATEGY TO SUSTAIN ITS MARKET DOMINANCE <ul><li>The move to go public </li></ul><ul><li>eBay's business model </li></ul><ul><li>The strategy </li></ul>
  10. 10. BUSINESS MODEL <ul><li>Creating and maintaining a person-to-person trading community </li></ul><ul><li>Function as a value added facilitator </li></ul><ul><li>Provide a supportive infrastructure </li></ul><ul><li>Zero inventory & without having traditional sales force </li></ul><ul><li>Profit centers: </li></ul><ul><ul><li>Domestic business </li></ul></ul><ul><ul><li>International business and </li></ul></ul><ul><ul><li>Payment </li></ul></ul>
  11. 11. SPECIFIC ELEMENTS OF BUSINESS MODEL <ul><li>Largest online trading forum </li></ul><ul><li>Compelling and entertaining environment </li></ul><ul><li>Establishing trust & safety programs (Safeharbor) </li></ul><ul><li>Cost effective and Convenient trading </li></ul><ul><li>Strong community affinity </li></ul><ul><li>An intuitive user interface </li></ul>
  12. 12. THREE MAIN TACTICS <ul><li>To build strategic partnerships. </li></ul><ul><li>To look for customer feedback for constantly making changes and improvements. </li></ul><ul><li>To monitor its internal and external environments for possible opportunities. </li></ul>
  13. 13. STRATEGY <ul><ul><li>Broaden the existing trading platform </li></ul></ul><ul><ul><li>Foster eBay community affinity </li></ul></ul><ul><ul><li>Enhance features & functionality </li></ul></ul><ul><ul><li>Expand value-added services </li></ul></ul><ul><ul><li>Continue to Develop: </li></ul></ul><ul><ul><ul><li>Build new user community </li></ul></ul></ul><ul><ul><ul><li>Acquire local organization </li></ul></ul></ul><ul><ul><ul><li>Form partnership with a local company </li></ul></ul></ul>
  14. 14. ANY QUESTIONS? <ul><li>Thank You </li></ul>
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