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Ebay Presentation

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Transcript

  • 1. CASE: EBAY: IN A LEAGUE BY ITSELF
  • 2. CONTENTS
    • INTRODUCTION
    • SWOT ANALYSIS
    • STRATEGY TO SUSTAIN ITS MARKET DOMINANCE
  • 3. INTRODUCTION
    • EBAY’S OVERVIEW
    • FINANCIALS
  • 4. SWOT ANALYSIS
    • STRENGTH
    • WEAKNESSES
    • OPPORTUNITIES
    • THREATS
  • 5. STRENGTH
    • Leading online trading forum
    • Social Responsibility
    • Brand Equity
    • Partnerships with 250 US/international companies
    • Global reach (B2C, C2C)
    • eBay University
    • Unlimited scope of categories
    • Publicly Traded
    • No brick warehousing
    • Zero traditional sales force
    • Trust
    • Financial strength
    • Pioneers
  • 6. WEAKNESSES
    • Lack of in depth descriptions of products
    • Inability to measure illegal activity on site (fraud – esp. C2C)
    • Inability to penetrate some foreign markets
    • Technology malfunctions
  • 7. OPPORTUNITIES
    • Changing lifestyles of people
    • Acquisition of smaller substitutes or complimentary sites
    • Continued international expansion
    • Expand community services
    • Discount rates
  • 8. THREATS
    • Increasing number of online stores
    • Increasing number of online auction sites
    • Rapid growth of Amazon.com
    • Thieves
  • 9. STRATEGY TO SUSTAIN ITS MARKET DOMINANCE
    • The move to go public
    • eBay's business model
    • The strategy
  • 10. BUSINESS MODEL
    • Creating and maintaining a person-to-person trading community
    • Function as a value added facilitator
    • Provide a supportive infrastructure
    • Zero inventory & without having traditional sales force
    • Profit centers:
      • Domestic business
      • International business and
      • Payment
  • 11. SPECIFIC ELEMENTS OF BUSINESS MODEL
    • Largest online trading forum
    • Compelling and entertaining environment
    • Establishing trust & safety programs (Safeharbor)
    • Cost effective and Convenient trading
    • Strong community affinity
    • An intuitive user interface
  • 12. THREE MAIN TACTICS
    • To build strategic partnerships.
    • To look for customer feedback for constantly making changes and improvements.
    • To monitor its internal and external environments for possible opportunities.
  • 13. STRATEGY
      • Broaden the existing trading platform
      • Foster eBay community affinity
      • Enhance features & functionality
      • Expand value-added services
      • Continue to Develop:
        • Build new user community
        • Acquire local organization
        • Form partnership with a local company
  • 14. ANY QUESTIONS?
    • Thank You

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