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Ebay Presentation
 

Ebay Presentation

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    Ebay Presentation Ebay Presentation Presentation Transcript

    • CASE: EBAY: IN A LEAGUE BY ITSELF
    • CONTENTS
      • INTRODUCTION
      • SWOT ANALYSIS
      • STRATEGY TO SUSTAIN ITS MARKET DOMINANCE
    • INTRODUCTION
      • EBAY’S OVERVIEW
      • FINANCIALS
    • SWOT ANALYSIS
      • STRENGTH
      • WEAKNESSES
      • OPPORTUNITIES
      • THREATS
    • STRENGTH
      • Leading online trading forum
      • Social Responsibility
      • Brand Equity
      • Partnerships with 250 US/international companies
      • Global reach (B2C, C2C)
      • eBay University
      • Unlimited scope of categories
      • Publicly Traded
      • No brick warehousing
      • Zero traditional sales force
      • Trust
      • Financial strength
      • Pioneers
    • WEAKNESSES
      • Lack of in depth descriptions of products
      • Inability to measure illegal activity on site (fraud – esp. C2C)
      • Inability to penetrate some foreign markets
      • Technology malfunctions
    • OPPORTUNITIES
      • Changing lifestyles of people
      • Acquisition of smaller substitutes or complimentary sites
      • Continued international expansion
      • Expand community services
      • Discount rates
    • THREATS
      • Increasing number of online stores
      • Increasing number of online auction sites
      • Rapid growth of Amazon.com
      • Thieves
    • STRATEGY TO SUSTAIN ITS MARKET DOMINANCE
      • The move to go public
      • eBay's business model
      • The strategy
    • BUSINESS MODEL
      • Creating and maintaining a person-to-person trading community
      • Function as a value added facilitator
      • Provide a supportive infrastructure
      • Zero inventory & without having traditional sales force
      • Profit centers:
        • Domestic business
        • International business and
        • Payment
    • SPECIFIC ELEMENTS OF BUSINESS MODEL
      • Largest online trading forum
      • Compelling and entertaining environment
      • Establishing trust & safety programs (Safeharbor)
      • Cost effective and Convenient trading
      • Strong community affinity
      • An intuitive user interface
    • THREE MAIN TACTICS
      • To build strategic partnerships.
      • To look for customer feedback for constantly making changes and improvements.
      • To monitor its internal and external environments for possible opportunities.
    • STRATEGY
        • Broaden the existing trading platform
        • Foster eBay community affinity
        • Enhance features & functionality
        • Expand value-added services
        • Continue to Develop:
          • Build new user community
          • Acquire local organization
          • Form partnership with a local company
    • ANY QUESTIONS?
      • Thank You