What we did on Facebook?• Asked users 5 questions, about SIII & Homeshop18.com• & a reason on ‘Why They Deserved an SIII’• Gave users 5 clues which lead to the Facebook Timeline or onto the website• The faster to answer & the wittiest reason to win was our Winner!
How we promoted the SIII
Interactions on Facebook
Winner’s Entry on Facebook Winner’s Name – Bhavyash Ag Time – 20 seconds Winner’s Reason to win–“1. My pets name is SAM. 2. A very grumpy uncle bought one off the store... need to show him that e-shopping is cool too ;) 3. This would be my eighth product off HomeShop18... Only this ones going to be FREE!!! :D”
What we achieved on Facebook? Excitement amongst Fans, Followers & Audiences across digital• 7,899 Entries with 66000+ viral Shares• Addition of 10000+ fans on Facebook (Organic)• 3000+ clicks on HomeShop18’s website via the Samsung Application• Brands working together on social media is the new wave. #MindShift• 2,00,000+ outreach on Facebook via Posts• About 9,00,000+ viral outreach via the application
#S3FromHomeShop1 8Twitter Campaign Social Media Partners:
What we did on Twitter?The Campaign was run over a period of 3 days & had 3 TasksTask 1 - Follow and RTTask 2 - Tag a friend who you think deserves to win the S3
Campaign FlowTask 3 – Share pictures of things you consider to be lucky for you
Insights Follower IncreaseTotal Buzz Created forTotal Buzz Created for @Homeshop18 @Homeshop18 The World Wanted to The World Wanted to Win Win
Trended for 3 days, across India Started Trending in India and a Started Trending in India and a few other cities in less than few other cities in less than 30minsof announcing the 30minsof announcing the contest contest
What got the Maximum RTs? Received +2500 ReTweets Received +2500 ReTweets
Influencers Who Participated
How Popular was our Campaign?
What We Achieved via the Campaign• Buzz about Homeshop18.com & the campaign• Addition of organic fans & followers• 3000+ clicks on HomeShop18’s website via the Samsung Application on Facebook• About 20,00,000+ viral outreach via the campaign• Successful implementation of social media associations, which we believe is the future of social media success. #MindShift