Your SlideShare is downloading. ×
  • Like
HomeShop18 Shopping Makes Me Happy Infographic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

HomeShop18 Shopping Makes Me Happy Infographic

  • 59 views
Published

MindShift Interactive created a social media campaign for HomeShop18, India's leading digital commerce platform, launched their new brand positioning and jingle recently. The objective was to create …

MindShift Interactive created a social media campaign for HomeShop18, India's leading digital commerce platform, launched their new brand positioning and jingle recently. The objective was to create buzz around the jingle and embed it in the minds of the consumers through the digital space.

Considering the core thought behind the new positioning and jingle was happiness, it only made sense for them to spread as much happiness to their fans and followers as possible.

Having mundane contests was easy but surely over done! Hence they decided to break away from the clutter and do something unique and fun across digital!

They leveraged social media’s greatest need - ‘conversations’ - and accelerated that with surprise elements! A mixture of influencers, caricatures and on-the-go videos added to the uniqueness of their #MakesMeHappy campaign.

Each and every social network was leveraged to make users sing the #MakesMeHappy tune. Facebook, Twitter, YouTube, Instagram, Pinterest and Google+ were leveraged and the communication was synchronized with perfection!

Published in Internet
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
59
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide