Niraj Branding Ucb

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Project on branding. Firm chosen is UCB

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Niraj Branding Ucb

  1. 1. .<br /><ul><li>NidhiKalyani
  2. 2. NidhiMusaddi
  3. 3. NirajAgarwal
  4. 4. PallaviMaheshwari
  5. 5. Poulomisengupta</li></ul>.<br />.<br />.<br />.<br />.<br />Encountering a brand is like exploring a different world.<br />.<br />.<br />.<br />.<br />
  6. 6. ELEGANCE<br />FASHION FOR WOMEN<br />FASHION FOR MEN<br />+GLAMOUR<br />ORIGINALITY<br />SPORTY<br />GLAMOUR<br />ucb<br />CHILDREN<br />STYLE<br />QUALITY<br />ACCESSORIES<br />COMFORT<br />INNOVATIVE<br />FASHION<br />PLEASURE<br />LUXURY<br />GLAMOUR<br />FOOTWEAR<br />LIFESTYLE<br />UNDERCOLORS<br />
  7. 7. VISSION, MISSION AND VALUES<br />Benetton’s foundation and guiding principals.<br />BRAND <br />ESSENCE<br />POSITIONING<br />The market space , that Benetton wants to occupy.<br />PERSONILITY<br />What does Benetton look like to you.<br />
  8. 8. POPULAR CULTURE<br />THE FIRM<br />Brand Stories<br />Brand Stories<br />Brand Stories<br />Brand Stories<br />INFLUENCERS<br />CUSTOMER<br />
  9. 9. Brand Royalty<br />
  10. 10. PRODUCT LIFE CYCLE<br />(MINITAKA)<br />BRAND LIFE CYCLE<br />(Alnilam)<br />MARKET LIFE CYCLE<br />(ALNITAK)<br />
  11. 11. BRAND AUDIT GALAXY<br />
  12. 12. Conceptual Definition<br />Brand Culture<br />Brand Vision<br />Brand Values<br />Brand Eroders<br />Brand Name<br />BRAND <br />FUNDAMENTALS<br />Brand Promises<br />Graphical<br />Elements<br />Brand<br />Personality<br />Brand<br />Mission<br />Brand Communication<br />

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