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Niraj Branding Ucb
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Niraj Branding Ucb

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Project on branding. Firm chosen is UCB

Project on branding. Firm chosen is UCB

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Transcript

  • 1. .
    • NidhiKalyani
    • 2. NidhiMusaddi
    • 3. NirajAgarwal
    • 4. PallaviMaheshwari
    • 5. Poulomisengupta
    .
    .
    .
    .
    .
    Encountering a brand is like exploring a different world.
    .
    .
    .
    .
  • 6. ELEGANCE
    FASHION FOR WOMEN
    FASHION FOR MEN
    +GLAMOUR
    ORIGINALITY
    SPORTY
    GLAMOUR
    ucb
    CHILDREN
    STYLE
    QUALITY
    ACCESSORIES
    COMFORT
    INNOVATIVE
    FASHION
    PLEASURE
    LUXURY
    GLAMOUR
    FOOTWEAR
    LIFESTYLE
    UNDERCOLORS
  • 7. VISSION, MISSION AND VALUES
    Benetton’s foundation and guiding principals.
    BRAND
    ESSENCE
    POSITIONING
    The market space , that Benetton wants to occupy.
    PERSONILITY
    What does Benetton look like to you.
  • 8. POPULAR CULTURE
    THE FIRM
    Brand Stories
    Brand Stories
    Brand Stories
    Brand Stories
    INFLUENCERS
    CUSTOMER
  • 9. Brand Royalty
  • 10. PRODUCT LIFE CYCLE
    (MINITAKA)
    BRAND LIFE CYCLE
    (Alnilam)
    MARKET LIFE CYCLE
    (ALNITAK)
  • 11. BRAND AUDIT GALAXY
  • 12. Conceptual Definition
    Brand Culture
    Brand Vision
    Brand Values
    Brand Eroders
    Brand Name
    BRAND
    FUNDAMENTALS
    Brand Promises
    Graphical
    Elements
    Brand
    Personality
    Brand
    Mission
    Brand Communication