Your SlideShare is downloading. ×
0
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Niraj Branding Ucb
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Niraj Branding Ucb

543

Published on

Project on branding. Firm chosen is UCB

Project on branding. Firm chosen is UCB

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. .
    • NidhiKalyani
    • 2. NidhiMusaddi
    • 3. NirajAgarwal
    • 4. PallaviMaheshwari
    • 5. Poulomisengupta
    .
    .
    .
    .
    .
    Encountering a brand is like exploring a different world.
    .
    .
    .
    .
  • 6. ELEGANCE
    FASHION FOR WOMEN
    FASHION FOR MEN
    +GLAMOUR
    ORIGINALITY
    SPORTY
    GLAMOUR
    ucb
    CHILDREN
    STYLE
    QUALITY
    ACCESSORIES
    COMFORT
    INNOVATIVE
    FASHION
    PLEASURE
    LUXURY
    GLAMOUR
    FOOTWEAR
    LIFESTYLE
    UNDERCOLORS
  • 7. VISSION, MISSION AND VALUES
    Benetton’s foundation and guiding principals.
    BRAND
    ESSENCE
    POSITIONING
    The market space , that Benetton wants to occupy.
    PERSONILITY
    What does Benetton look like to you.
  • 8. POPULAR CULTURE
    THE FIRM
    Brand Stories
    Brand Stories
    Brand Stories
    Brand Stories
    INFLUENCERS
    CUSTOMER
  • 9. Brand Royalty
  • 10. PRODUCT LIFE CYCLE
    (MINITAKA)
    BRAND LIFE CYCLE
    (Alnilam)
    MARKET LIFE CYCLE
    (ALNITAK)
  • 11. BRAND AUDIT GALAXY
  • 12. Conceptual Definition
    Brand Culture
    Brand Vision
    Brand Values
    Brand Eroders
    Brand Name
    BRAND
    FUNDAMENTALS
    Brand Promises
    Graphical
    Elements
    Brand
    Personality
    Brand
    Mission
    Brand Communication

×