Zack Notes
3 SlideShares 32 Followers 46 Followings
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Digital Marketing Manager
Industry
Technology / Software / Internet
Website
www.uncommongoods.com
About
Formally, I manage the SEO and Email marketing programs at UncommonGoods. However, my job involves much more than management. I perform a lot of quantitative analysis to inform decisions on merchandising, email frequency, business development, content and more. I also love to design and I code whenever possible. • Grew Natural Search revenue 97% YOY in 2013 through diverse content development • Drove 78% growth in automated email revenue through launch of cart & browse abandon programs • Reduced unsubscribe rates 25% via behavorial segmentation and customer frequency controls • Increased email acquisition rate by 80% with mouse tracking email capture overlays • Developed a te...
Contact Details
Tags
email marketing ecommerce retail ux product management lean startup internet marketing marketing a/b testing statistics automation email digital marketing excel keyword research cms seo tools tag cloud buzzstream
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Presentations

(3)

ZACK NOTES - EMAIL AUTOMATION - DMA 2013 CHICAGO

10 years ago • 17278 Views

SAMPLE SIZE – The indispensable A/B test calculation that you’re not making

9 years ago • 2351 Views

wish list redesign - uncommongoods

8 years ago • 336 Views

Likes

(1)

Email Design for the Non-Designer

Litmus • 9 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Digital Marketing Manager
Industry
Technology / Software / Internet
Website
www.uncommongoods.com
About
Formally, I manage the SEO and Email marketing programs at UncommonGoods. However, my job involves much more than management. I perform a lot of quantitative analysis to inform decisions on merchandising, email frequency, business development, content and more. I also love to design and I code whenever possible. • Grew Natural Search revenue 97% YOY in 2013 through diverse content development • Drove 78% growth in automated email revenue through launch of cart & browse abandon programs • Reduced unsubscribe rates 25% via behavorial segmentation and customer frequency controls • Increased email acquisition rate by 80% with mouse tracking email capture overlays • Developed a te...
Tags
email marketing ecommerce retail ux product management lean startup internet marketing marketing a/b testing statistics automation email digital marketing excel keyword research cms seo tools tag cloud buzzstream
See more