About Formally, I manage the SEO and Email marketing programs at UncommonGoods. However, my job involves much more than management. I perform a lot of quantitative analysis to inform decisions on merchandising, email frequency, business development, content and more. I also love to design and I code whenever possible.
• Grew Natural Search revenue 97% YOY in 2013 through diverse content development
• Drove 78% growth in automated email revenue through launch of cart & browse abandon programs
• Reduced unsubscribe rates 25% via behavorial segmentation and customer frequency controls
• Increased email acquisition rate by 80% with mouse tracking email capture overlays
• Developed a te...