Sustainable Social Media
                                   Zack Luby
                              Antioch Spring 2010


...
image via flickr/MarkHume




                          Social Media ≠ A Magic Wand (or Wands)
Thursday, April 8, 2010
image via flickr/zitona




                                  Social Media is just for Geeks.


Thursday, April 8, 2010
If Facebook
                                                            was a
                                            ...
Social Media is just for
                         hipsters.




                                             image via fli...
source: google ad planner




                                                   57%!
  image via flickr/ms.abitibi



Thur...
57 % Percent of Social Media users are over
                                             the age of 35.    source: google ...
Social Media
                          is a Waste of
                            Time (like
                              ...
source: Cone Business in Social Media Study 2008
                                         image via flickr/alexkess

Thurs...
93% of Social Media users believe a company should
                               have a presence in Social Media
        ...
roughly this
                                              many people
                                              do no...
Social Media is code for “Slacking off at work”




                                                                image ...
image via flickr/topato




Thursday, April 8, 2010
Social Media Marketing is a $716,000,000 industry,
               expected to grow to $3,140,000,000 by 2014




         ...
Social Media Marketing is a $716,000,000 industry,
               expected to grow to $3,140,000,000 by 2014




         ...
Social Media Marketing is a $716,000,000 industry,
               expected to grow to $3,140,000,000 by 2014
             ...
image via flickr/sunny66ll66




  24% of Small Businesses are using Social Media
  in 2010, twice the amount from 2009.
 ...
images via flickr/galleryquantum, linkedin




Thursday, April 8, 2010
80% of companies use social media, or plan on
                          using social media, as part of their strategy to
 ...
Social
                           Media is
                             just
                          for Teen-
         ...
Fact: The fastest growing segment on
                          Facebook is 55-65 year old women.
                         ...
Social Media is impersonal.




                                                        image via flickr/ChrisDag



Thurs...
1 in 8 couples married in the US in 2009 met through
                                         Social Media     Source: McK...
Social
                            Media
                           Can’t Be
                          Measured.
         ...
Set Goals.
                          Measure
                            your
                          Progress.
        ...
image via flickr/SimonK




Thursday, April 8, 2010
So Social Media is important. Got it.




      image via flickr/SimonK




Thursday, April 8, 2010
So Social Media is important. Got it.




      image via flickr/SimonK


                                 But where on Ear...
image via flickr/ogimogi



Thursday, April 8, 2010
SOCIAL MEDIA BASICS - THE BUILDING BLOCKS




                                                                      image ...
The most important
                                       tool that you can use
                                        in...
Thursday, April 8, 2010
Listening Tips for Getting
                                   Started




Thursday, April 8, 2010
Listening Tips for Getting
                                    Started

                          1. Set up Google Alerts ...
Listening Tips for Getting
                                    Started

                          1. Set up Google Alerts ...
Listening Tips for Getting
                                          Started

                                1. Set up Go...
image via flickr/true bavarian
Thursday, April 8, 2010
Now it’s time to share
       your personality.




                              image via flickr/true bavarian
Thursday, ...
nD
                                                    stia
                                            ckr/Kri
          ...
ape  r.              ours elf.
                                            n to p               f or y              ud.
  ...
Be consistent across
           platforms.
     You are building a brand.




Thursday, April 8, 2010
image via flic
                                       kr/JohnecF8




Thursday, April 8, 2010
Provides incredible reach
                          Share information with those that care
                          Neces...
The most important listening tool
                          Keep up with your industry
                          Keep up w...
A necessity for networking, finding a job, finding
                           people to hire, and learning more about smal...
Isn’t this a
                            GREEN
                            m.b.a.
                          program?




 ...
Social Media is
                           about Building
                             Sustainable
                       ...
Social Media allows you to tell your story.




                                                                        Im...
Image via flickr/sparkfish




                                  Transparency




                          Social Media p...
Social Media is
                            a Two-Way
                              Street.




                          ...
Social Media is about what you Bring to the Situation.
                                                                   ...
Scolding is not Working.




                                                     image via flickr/librarianguish




Thur...
Take your Time.




                                    image via flickr/DanHershman
Thursday, April 8, 2010
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Social Media for Antioch Green MBA Program

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This presentation conveys some social media basics, as well as some suggestions that are specific to Green MBA's. It is designed for people with passing knowledge of SM.

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Social Media for Antioch Green MBA Program

  1. 1. Sustainable Social Media Zack Luby Antioch Spring 2010 image via flickr/Tylerajan Thursday, April 8, 2010
  2. 2. image via flickr/MarkHume Social Media ≠ A Magic Wand (or Wands) Thursday, April 8, 2010
  3. 3. image via flickr/zitona Social Media is just for Geeks. Thursday, April 8, 2010
  4. 4. If Facebook was a country, it would be the 3rd largest country in the world (behind China and image via flickr/woodleywonderworks source: Facebook India) Thursday, April 8, 2010
  5. 5. Social Media is just for hipsters. image via flickr/DearAllyson, Thursday, April 8, 2010
  6. 6. source: google ad planner 57%! image via flickr/ms.abitibi Thursday, April 8, 2010
  7. 7. 57 % Percent of Social Media users are over the age of 35. source: google ad planner 57%! image via flickr/ms.abitibi Thursday, April 8, 2010
  8. 8. Social Media is a Waste of Time (like traffic) image via flickr/songglod Thursday, April 8, 2010
  9. 9. source: Cone Business in Social Media Study 2008 image via flickr/alexkess Thursday, April 8, 2010
  10. 10. 93% of Social Media users believe a company should have a presence in Social Media source: Cone Business in Social Media Study 2008 image via flickr/alexkess Thursday, April 8, 2010
  11. 11. roughly this many people do not care. 93% of Social Media users believe a company should have a presence in Social Media source: Cone Business in Social Media Study 2008 image via flickr/alexkess Thursday, April 8, 2010
  12. 12. Social Media is code for “Slacking off at work” image via flickr/hirosan Thursday, April 8, 2010
  13. 13. image via flickr/topato Thursday, April 8, 2010
  14. 14. Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014 image via flickr/topato Thursday, April 8, 2010
  15. 15. Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014 Fact: That’s a lot of Cash. image via flickr/topato Thursday, April 8, 2010
  16. 16. Social Media Marketing is a $716,000,000 industry, expected to grow to $3,140,000,000 by 2014 Source: Forrester Research Fact: That’s a lot of Cash. image via flickr/topato Thursday, April 8, 2010
  17. 17. image via flickr/sunny66ll66 24% of Small Businesses are using Social Media in 2010, twice the amount from 2009. source: Small Business Success Index Study Thursday, April 8, 2010
  18. 18. images via flickr/galleryquantum, linkedin Thursday, April 8, 2010
  19. 19. 80% of companies use social media, or plan on using social media, as part of their strategy to find new employees. source: socialnomics 2010 study images via flickr/galleryquantum, linkedin Thursday, April 8, 2010
  20. 20. Social Media is just for Teen- agers. image fia flickr/jibay Thursday, April 8, 2010
  21. 21. Fact: The fastest growing segment on Facebook is 55-65 year old women. Source: Inside Facebook Blog Image via flickr/winged photography Thursday, April 8, 2010
  22. 22. Social Media is impersonal. image via flickr/ChrisDag Thursday, April 8, 2010
  23. 23. 1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study Thursday, April 8, 2010
  24. 24. Social Media Can’t Be Measured. image via flickr/NickSayers Thursday, April 8, 2010
  25. 25. Set Goals. Measure your Progress. image via flickr/NickSayers Thursday, April 8, 2010
  26. 26. image via flickr/SimonK Thursday, April 8, 2010
  27. 27. So Social Media is important. Got it. image via flickr/SimonK Thursday, April 8, 2010
  28. 28. So Social Media is important. Got it. image via flickr/SimonK But where on Earth do I Start? Thursday, April 8, 2010
  29. 29. image via flickr/ogimogi Thursday, April 8, 2010
  30. 30. SOCIAL MEDIA BASICS - THE BUILDING BLOCKS image via flickr/ogimogi Thursday, April 8, 2010
  31. 31. The most important tool that you can use in your social media efforts is listening. It’s also the first step in getting started. image via flickr/ky olsen Thursday, April 8, 2010
  32. 32. Thursday, April 8, 2010
  33. 33. Listening Tips for Getting Started Thursday, April 8, 2010
  34. 34. Listening Tips for Getting Started 1. Set up Google Alerts for your name and your org’s name. (google.com/alerts) Thursday, April 8, 2010
  35. 35. Listening Tips for Getting Started 1. Set up Google Alerts for your name and your org’s name. (google.com/alerts) 2. Set up a Twitter account, and download a Twitter Platform (like Tweetdeck) Thursday, April 8, 2010
  36. 36. Listening Tips for Getting Started 1. Set up Google Alerts for your name and your org’s name. (google.com/alerts) 2. Set up a Twitter account, and download a Twitter Platform (like Tweetdeck) Save the searches. images via tweetdeck & google Thursday, April 8, 2010
  37. 37. image via flickr/true bavarian Thursday, April 8, 2010
  38. 38. Now it’s time to share your personality. image via flickr/true bavarian Thursday, April 8, 2010
  39. 39. nD stia ckr/Kri fli g e via ima Thursday, April 8, 2010
  40. 40. ape r. ours elf. n to p f or y ud. o pu t pe sec tion it o ut lo Tim et You” eak “Ab out ritin g, sp Wri te an don ew ou are like ime one. Af ter y is t e n, th o som gai it t it a ay ite ld s Wr ou w), and ou w 500 w) ne ( 00 y ng o ne (1 a lo rt o rite sho W a nD stia ckr/Kri fli g e via ima Thursday, April 8, 2010
  41. 41. Be consistent across platforms. You are building a brand. Thursday, April 8, 2010
  42. 42. image via flic kr/JohnecF8 Thursday, April 8, 2010
  43. 43. Provides incredible reach Share information with those that care Necessary if you have a storefront Multiply your influence Best for: Retail, Realty, Wholesale, Hospitality Share information quickly to tons of people Use to: Share valuable information, coupons, special offers & events Thursday, April 8, 2010
  44. 44. The most important listening tool Keep up with your industry Keep up with your customers Share links to your content Customer Service! Use to: Listen, link to your stuff images via twitter, flickr/PinkSherbet Thursday, April 8, 2010
  45. 45. A necessity for networking, finding a job, finding people to hire, and learning more about small business. image via flickr/annia316 Thursday, April 8, 2010
  46. 46. Isn’t this a GREEN m.b.a. program? image via flickr/Faye Pini Thursday, April 8, 2010
  47. 47. Social Media is about Building Sustainable Relationships and Connections. image via flickr/tanaka Thursday, April 8, 2010
  48. 48. Social Media allows you to tell your story. Image via flickr/McAdzatl Thursday, April 8, 2010
  49. 49. Image via flickr/sparkfish Transparency Social Media provides transparency Thursday, April 8, 2010
  50. 50. Social Media is a Two-Way Street. image via flickr/z6p6tist6 Thursday, April 8, 2010
  51. 51. Social Media is about what you Bring to the Situation. image via flickr/vplessky Thursday, April 8, 2010
  52. 52. Scolding is not Working. image via flickr/librarianguish Thursday, April 8, 2010
  53. 53. Take your Time. image via flickr/DanHershman Thursday, April 8, 2010

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