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  • 1. Social media<br />An online conversation<br />
  • 2. Vision<br />Be a relevant brand in the social media landscape and stimulate positive word of mouth through actively managing online conversations.<br />
  • 3. Vision<br />“It’s not about you, but about the ideas you want to share with others.”<br />Steve Case on Twitter<br />
  • 4. Marketing<br />Strategy<br />Channels<br />Tone<br />Advertising<br />Social media<br />Frontier<br />Application development<br />Agency<br />In-house<br />Analytics<br />Monitoring application<br />Market research analyst<br />
  • 5. Strategy<br />Channels<br />Networks<br />Facebook<br />YouTube<br />Twitter<br />LinkedIn<br />Flickr, etc.<br />Blog<br />Tone<br />Personal<br />Cool<br />“Top Tweet”<br />
  • 6. Channels by size<br />Use<br />Would look into<br />
  • 7. Of Mashable founder and CEO Pete Cashmore’s “10 Web trends to watch in 2010,” I recommend Frontier look into the following:<br />Channels by trends<br />
  • 8. PayPalX<br />Amazon’s mobile payments platform for developers<br />Mobile payments<br />
  • 9. Foursquare<br />Reward mayors<br />Gowalla<br />Brightkite<br />Google Latitude<br />Location-sharing services<br />
  • 10. Animals<br />Contests<br />Social gaming<br />
  • 11. Tone: Top tweet<br />3,500+ image views<br />
  • 12. Advertising<br />Advertising<br />For social media on Frontier<br />E.g. Twitter link on website, ticket jackets, email <br />For social media on social media<br />E.g. “Like” Frontier Facebook on Facebook ad<br />For Frontier on social media<br />E.g. Promote fare sale on Facebook and Twitter<br />Application development (Facebook)<br />Agency (Room 214)<br />In-house (GAVS)<br />
  • 13. Analytics<br />Monitoring application<br />Radian6<br />Visible Technologies<br />Market research analyst<br />Collect data<br />Employ data<br />
  • 14. LISTEN<br />Interact<br />Surprise and delight<br />

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