Worthwhile Communications

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A presentation on worthwhile and relevant communications and examples of brands that are driving what they believe.

Published in: Design, Business, Automotive
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Worthwhile Communications

  1. 1. Worthwhile Communications Simple & Engaging Ideas
  2. 2. There is a constant desire to use all the new seductive tools that are being deployed in the digital and interative media space. Does the message we are communicating really express the brand values, does it have substance, is it worthwhile? *Remember that most advertising is ignored.
  3. 3. Communities and people are looking for products and brands that make them feel more like themselves. If you are a motorcycle fan and look for a meaningful brand, probably you will consider Harley Davidson. If you are creative, the computer of choice will be Apple. If you want a coffee it might be Starbucks or the shop with best espressos in the city. Why? Because they have a purpose and drive it.
  4. 4. Core Brand Idea / Foundation / North Communication Plans Product Messages Campaigns Content Multi-Platform Strategies
  5. 5. When making an analysis of expediture and exposure an important aspect to consider is to build relationships - sometimes it’s not just about impressions. Worthwhile Authentic - Relevant - Rich Experiences Not short term - Loyal - Timeless Meaningful - Stories
  6. 6. ‣ Movie / Film Communications and ‣ Magazine / Book “design” are the voice ‣ Packaging and hands of the ‣ Product brand. ‣ Digital ‣ Ads Some examples: ‣ Events ‣ Music ‣ Entertaining ‣ Retail
  7. 7. ‣ Movie / Film
  8. 8. ‣ Magazine / book
  9. 9. ‣ Packaging
  10. 10. ‣ Product
  11. 11. ‣ Digital
  12. 12. ‣ Digital
  13. 13. ‣ Ads
  14. 14. ‣ Events
  15. 15. ‣ Music / Sound
  16. 16. ‣ Entertaining Cadbury Philips Burger King Dynamite Surfing by Quiksilver T-Mobile
  17. 17. ‣ Retail
  18. 18. @isaquek http://isaque.posterous.com www.kirschnerbranding.com.br

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