State Of The Mobile Games Market May 2009

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  • State Of The Mobile Games Market May 2009

    1. 1. State of the Mobile Games Market May 2009 Zac Jacobs dux digital
    2. 2. What is a Mobile Game? <ul><li>Embedded </li></ul><ul><li>SMS </li></ul><ul><li>Browser </li></ul><ul><li>Download </li></ul><ul><ul><li>J2ME </li></ul></ul><ul><ul><li>BREW </li></ul></ul><ul><ul><li>iPhone/Android/Blackberry </li></ul></ul>© dux digital
    3. 3. 4.0 <ul><li>billion mobile users in the world </li></ul>© dux digital
    4. 4. 6.0 <ul><li>billion mobile users in the world forecasted in 5 years </li></ul>© dux digital
    5. 5. 5.5 <ul><li>billion USD. </li></ul><ul><li>the value of mobile games revenue worldwide </li></ul>© dux digital
    6. 6. 9.8 <ul><li>billion USD. </li></ul><ul><li>the value of mobile games revenue worldwide forecasted in five years </li></ul>© dux digital
    7. 7. © dux digital Source: Portia Research
    8. 8. 60% <ul><li>the percentage of casual mobile gamers in Australia who are female </li></ul>© dux digital
    9. 9. 100 <ul><li>Million Java/J2ME games downloaded in 2006 </li></ul>© dux digital
    10. 10. 200 <ul><li>Million Java/J2ME games downloaded in 2008 </li></ul>© dux digital
    11. 11. 15 <ul><li>Million BREW games downloaded in 2006 </li></ul>© dux digital
    12. 12. 30 <ul><li>Million BREW games downloaded in 2008 </li></ul>© dux digital
    13. 13. 30 <ul><li>Million iPhone and Touch handsets out there today </li></ul>© dux digital
    14. 14. 1 <ul><li>Billion apps downloaded </li></ul>© dux digital
    15. 15. 25% <ul><li>iPhone games to total apps </li></ul>© dux digital
    16. 16. © dux digital Source: Mobclix
    17. 17. # of iPhone apps <ul><li>June 2008 </li></ul><ul><li>Sep 2008 </li></ul><ul><li>Dec 2008 </li></ul><ul><li>May 2009 </li></ul><ul><li>1000 </li></ul><ul><li>3000 </li></ul><ul><li>14000 </li></ul><ul><li>45000 </li></ul>© dux digital Source: Mobclix
    18. 18. © dux digital Source: Mobclix
    19. 19. # of iPhone games <ul><li>Nov 2008 </li></ul><ul><li>Dec 2008 </li></ul><ul><li>May 2009 </li></ul><ul><li>2500 </li></ul><ul><li>3500 </li></ul><ul><li>10000 </li></ul>© dux digital Source: Mobclix
    20. 20. Thanks [email_address] Thanks to data supplied courtesy of Portio Research © dux digital

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