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Happyand homepresentationfinal

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  • 1. Wes
Nicol
Business
Plan
 Zach
Woodward,
Kenny
Norton
 &
Stuart
Grant

  • 2. Cost
effec)ve,
independence‐maximizing
 alterna)ve
to
re)rement
homes
 
 Services
provided:
 •  Once
a
week
to
everyday
check
in
 •  Escorted
car
services
 •  Seasonal
cleanup
i.e.
lawn
and
snow
 maintenance
 •  Home
monitoring



  • 3. “
Empowering
seniors
to
live
 happy,
healthy
and
rewarding
 lives
–
right
where
they
want
 to
be
–
in
the
privacy,
safety
 and
comfort
of
their
own
 homes.”

  • 4. Growing,
inevitable
problem
 • 
90%
of
Seniors
would
rather
live
in
their
own
home
 • 
12.4%
of
Americans
are
65
and
older
 Demographic
is
growing
 • 
62%
of
family
caregivers
have
had
to
adjust
their
work
 schedule
or
quit
work
en)rely
to
take
care
of
aging
loved
ones
 Life
expectancy
is
rising
 Assisted
living
is
expensive!
 • $200
per
day
 • $80,000
per
year
 Happy
and
Home
packages
as
low
as
$2400
a
year

  • 5. By
2030,
1
in
5
Americans
will
be
over
the
 age
of
65

 Growing
twice
as
fast
as
the
overall
 populaNon
 Non‐Medical
Home
Care
Industry
listed
as
 one
of
the
fastest
growing
occupa)ons
in
 the
United
States


  • 6. Children
of
the
aging
seniors

 •  Unable
to
provide
assistance
for
their
parents
 •  Pursuing
careers,
raising
families
 •  Seniors
approaching
children
regarding
assistance

  • 7. Clients
of
all
ages
needing
assistance

 •  Yellow
pages
for
temporary
assistance
 •  Doctor
recommenda)ons

 Examples:
 • Surgeries
 • Injuries

  • 8. Threat
of
Subs)tute
Products
 Focused
on
medical
care
 Lacks
home
maintenance
op)ons
 Threat
of
New
Entrants
 Exponen)ally
Growing
Market
 Low
capital
requirement
 
Reputa)on
and
Marke)ng
 Low
switching
costs

 Bargaining
Power
of
Buyers
 Economic
Recession
–
Price
Sensi)ve
 High
Backward
Integra)on
 Reliance
on
our
Services
 Bargaining
Power
of
Suppliers
 General
products

‐
day
to
day
 IT
Growth
–
web
cam,
home
 monitoring

  • 9. HOME
INSTEAD
SENIOR
CARE,
PORTSMOUTH,
NH

 •  600
Interna)onal
Franchises
 •  Established
Name
 •  Fails
to
perform
home
maintenance
 LIVING
INNOVATIONS,
PORTSMOUTH,
NH
 •  Numerous
branches
across
NH
and
Maine
 •  Provides
medical
assistance
 •  More
companionship
 HOME
HELPERS,
BERWICK,
ME
 •  Focuses
on
new
mothers,
adults,
seniors
 •  Broad
target
 •  We
target
seniors

  • 10. Snowbird
 $125/month
 Approx.
profit
of
 $30/package
 Gas
 Wages
 All
Hands
 on
Deck
 $200/month
 Approx.
profit
 of
$50/ package
 Gas
 Wages
 Piece
of
 Mind











 $150/month
 Approx.
profit
 of
$50/package
 Gas
 Wages
 Telephone

 Lend
a
 Hand
 $210/month
 Approx.
profit
of
 $60/month
 Gas
 Wages
 Telephone

  • 11. We
plan
to
create
awareness
through
:
 •  Hospital
discharge
planners
 •  Elderly
law
aeorneys
 •  Pharmacies
 •  Hairdressers
 Referral
and
incenNve
program
 We
will
recruit
our
companions
from:
 •  Visi)ng
Nursing
Associa)on
 •  Stay
at
home
moms
 •  Senior
housing
employees
 •  Government
representa)ves
 •  University
health
science
students
 •  Re)red
seniors
s)ll
seeking
work
 Toll‐free
number

  • 12. #
of
Online
American’s
over
the
age
of
65
up
160%
since
2000.
 Two
Primary
Reasons:
 
 Economic
Recession
and
cost
savings
 
 
Examples:

 •  E‐Commerce
 •  Online
shopping
 •  Travel

 •  Research
 Social
Networking
–
Friends
&
Family
 Examples:
 •  Seniorocity.com
 •  Seniorpassions.com
 •  Cranky.com


  • 13. 56%
of
the
wired
senior
market

have
used
the
 internet
to
search
for
health
related
 informa)on
 Degrading
quality
of
vision
and
the
ability
to
 process
new
informaNon
begins
to
diminish
as
 we
get
older
  • 14. Important to consider: • 
Font
Size
– Large
and
readable12pt or 14pt • 
Simplicity
–
Minimal
‐
Graphics,
anima)on,
forms,
 bueons
 • 
NavigaNon
–
Smooth,
direct
 • 
Search
Engine
Results
–
Relevant
search
results
 • 
Usability
TesNng
–Target
market
test
site
and
make
 valuable
observa)ons

  • 15. •  $50
non‐par
value
common
shares
 •  5
Shares
per
owner
 •  Dividends
will
be
paid
out
aier
6
years

 Zach
Woodward
 President
 Stuart
Grant
 
Vice
President
of
 Finance
&
 Customer
 Accounts
 Kenny
Norton
 Vice
President
of
 Opera)ons
&
 Technology

  • 16. One
year
non‐interest
bearing
Students
in
Business
Loan
 Non‐interest
bearing
shareholder
loans:
 • 
Stuart
‐
$15,000
 • 
Zach
‐
$12,000
 • 
Kenny
‐
$9,500
 Maintenance
Vehicle
‐
Financed
the
purchase
of
our
 maintenance
vehicle

through
a
non‐interest
bearing
note
 payable
in
the
amount
of
$14,000.
 Computers
‐
Financed
the
purchase
of
the
computers
with
 non‐interest
bearing
notes
payable
in
the
amount
of
$3000
 to
the
shareholders
($1000/shareholder)

  • 17. • Finalize
Financing
 • Recruit
companions
and
laborers
 • Adapt
to
our
environment
 • Revamp
marke)ng
strategies
 • Analyze
web
cam
and
home
 monitoring
services

  • 18. •  Promote
and
market
to
new
elderly
law
aeorneys,
 hospital
discharge
planners,
pharmacies,
and
 hairdressers
establishing
referral
programs

 •  Market
employment
opportuni)es
as
Happy
and
Home
 opens
its
second
loca)on
in
New
England

 •  Establish
second
office

 •  
Analyze
franchise
opportuni)es

 •  Analyze
medical
senior
care
opportuni)es


  • 19. •  Yr.
1
–
Incur
a
loss
of
$8052
 •  Yr.
2
–
Profit
of
33,311
 •  Yr.
3
–
Profit
of
48,880
 •  Yr.
4
–
Profit
of
55,852
 •  Yr.
5
–
Profit
of
81,733
 All
Amor)za)on
amounts
are
calculated
 on
a
Straight‐line
basis.

  • 20. •  Yr.
1
–
Assets
and
Liabili)es
of
$43,522
 •  Yr
2
–
Assets
and
Liabili)es
of
$82,576
 •  Yr.
3
–
Assets
and
Liabili)es
of
$128,234
 •  Yr.
4
–
Assets
and
Liabili)es
of
$184,281
 •  Yr.
5
–
Assets
and
Liabili)es
of
$269,094

  • 21. •  Happy
and
home
will
empower
 seniors
 •  To
live...happy,
healthy
and
 rewarding
lives
 •  Right
where
they
want
to
be
in
the
 privacy,
safety
and
comfort
of
their
 own
homes


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