Centre for Arts and Technology - Radian6


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Centre for Arts and Technology - Radian6

  1. 1. Centre for Arts and Technology:Engaging Prospective Students/Parents, Current Students,Alumni, Monitor Competing Schools Through Social MediaZach WoodwardAccount Executive, Higher Education @zachwoodward
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Students, Parents, and Alumni Share More than Ever! 340 million Hope I get into.. tweets/day Cool video… Thinking about Just applied transferring.. to.. Top 5 Reasons to apply to.. 1.5 billion Facebook posts/day Billions of blogs & communities
  4. 4. Insights know/discover/ Analysis understand SummaryDashboard Dashboardlisten/learn/ share/realize/ measure Platform inform Coverage/metrics/ Mobile global API engage/move/ build/Integrate/ coordinate Engagement customize Console find/collaborate/solve
  5. 5. WHY ? Self-­‐serve,  Real-­‐ Online   Most   ;me,  Intui;ve   Social  Media   Engagement   comprehensive   Globalized   Interface   Metrics   Workflow  Mgmt   data  coverage   • All  blogs     • Support  for  17   • Comments,  views,   • Users  can  setup  topics   • Web  based,     (over  150  million)   languages,  keywords,   engagement,  topical   to  track  and  be   desktop,  and  mobile   • Forums   content  and  sources.   in-­‐bound  links,   viewing/analyzing   solu;ons  for  full   (English,  Spanish,   engagement  and   (tens  of  thousands)   • de.licio.us  bookmarks,   results  in  a  maHer  of  a   French,  Italian,   outreach  tracking  • Online  mainstream   digg  votes,  RediH   couple  of  minutes   German,  Japanese,   • twiHer  metrics,  forum   • Par;cipa;on   news  (over  25   • Data  delivered  to  the   assignments,   thousand)   simplified  Chinese,   thread  size   dashboard  in  real-­‐;me   tracking,  audit  trails,• Top  rich  media  sites   Korean,  Russian   • Facebook  Likes     as  it  is  discovered  and   workflow   (over  500)   Finnish,  Dutch,   • Compete.com  site   indexed   management   •   Comments   Swedish  and   traffic  metrics   • Configurable,   • Source  tags  added   • Microblogging       Portuguese,  Danish,   • Web  Analy;cs   Transparent  Influence   to  the  system,  can   -­‐  TwiLer     Norwegian,  Polish,   -­‐  Site  Visitors     Model   now  be  used  to  slice   -­‐  Friendfeed   Turkish)   -­‐  Conversions     • Real-­‐;me  alerts  and   and  dice  in  the  UI   • Linkedin  Answers   • Ability  to  easily  filter   -­‐  Time  on  site   automated  dashboard   • Segmen;ng  is  mul;-­‐ • Facebook   content  by  both   reports   level   • Google  Buzz   language  and     • Pintrest   geography    
  6. 6. Sample of Higher Education Customers
  7. 7. Listen and Identify Prospective Students Increase Student Retention Issues on Campus Engage AlumniYou can add notes conversations and tags to people in real time.
  8. 8. Identify Your Community As tagged users continue to engage in the social web you will see the tag attached to their account in your stream Click the tag to see all conversations happening by that specific group of tagged people
  9. 9. Listen and Learn From Competing Schools Vancouver Film School NSCAD &#$%*Data pulled from the entire public social web (see previous slide for coverage)
  10. 10. Reporting Easily export all data from Radian6 in a format of your choosing. And Setup alerts to email you a report everyday, or each time a specific conversation happens.
  11. 11. Identify Subjects People Are Talking About Related to Centre for Arts and Technology
  12. 12. ROI of Social Media?There is a Risk of Ignoring ConversationsConvert one prospective student, or retain one unhappy student using data discovered on the social web, and social media monitoring is more then paid for: : $7,200 = 1.5x Return! : : $17,900 (one year)
  13. 13. Pricing BreakdownRadian6 Starter Edition - $7,200/year 1 Platform User 10,000 pooled mentions per month Summary Dashboard Analysis Dashboard Engagement Console Mobile App (iPhone)Optional Additions: Additional Platform User: $1,200/year Historical Data: $1,440/year Web Analytics Integration, (Google Analytics): $600/year Topic Setup Service: $500/profile (one time fee)
  14. 14. Continue Learningradian6.com/resources
  15. 15. @zachwoodward