Centre for Arts and Technology:Engaging Prospective Students/Parents, Current Students,Alumni, Monitor Competing Schools Through Social MediaZach WoodwardAccount Executive, Higher Education @zachwoodward
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Students, Parents, and Alumni Share More than Ever! 340 million Hope I get into.. tweets/day Cool video… Thinking about Just applied transferring.. to.. Top 5 Reasons to apply to.. 1.5 billion Facebook posts/day Billions of blogs & communities
Insights know/discover/ Analysis understand SummaryDashboard Dashboardlisten/learn/ share/realize/ measure Platform inform Coverage/metrics/ Mobile global API engage/move/ build/Integrate/ coordinate Engagement customize Console find/collaborate/solve
WHY ? Self-‐serve, Real-‐ Online Most ;me, Intui;ve Social Media Engagement comprehensive Globalized Interface Metrics Workﬂow Mgmt data coverage • All blogs • Support for 17 • Comments, views, • Users can setup topics • Web based, (over 150 million) languages, keywords, engagement, topical to track and be desktop, and mobile • Forums content and sources. in-‐bound links, viewing/analyzing solu;ons for full (English, Spanish, engagement and (tens of thousands) • de.licio.us bookmarks, results in a maHer of a French, Italian, outreach tracking • Online mainstream digg votes, RediH couple of minutes German, Japanese, • twiHer metrics, forum • Par;cipa;on news (over 25 • Data delivered to the assignments, thousand) simpliﬁed Chinese, thread size dashboard in real-‐;me tracking, audit trails,• Top rich media sites Korean, Russian • Facebook Likes as it is discovered and workﬂow (over 500) Finnish, Dutch, • Compete.com site indexed management • Comments Swedish and traﬃc metrics • Conﬁgurable, • Source tags added • Microblogging Portuguese, Danish, • Web Analy;cs Transparent Inﬂuence to the system, can -‐ TwiLer Norwegian, Polish, -‐ Site Visitors Model now be used to slice -‐ Friendfeed Turkish) -‐ Conversions • Real-‐;me alerts and and dice in the UI • Linkedin Answers • Ability to easily ﬁlter -‐ Time on site automated dashboard • Segmen;ng is mul;-‐ • Facebook content by both reports level • Google Buzz language and • Pintrest geography
Listen and Identify Prospective Students Increase Student Retention Issues on Campus Engage AlumniYou can add notes conversations and tags to people in real time.
Identify Your Community As tagged users continue to engage in the social web you will see the tag attached to their account in your stream Click the tag to see all conversations happening by that specific group of tagged people
Listen and Learn From Competing Schools Vancouver Film School NSCAD &#$%*Data pulled from the entire public social web (see previous slide for coverage)
Reporting Easily export all data from Radian6 in a format of your choosing. And Setup alerts to email you a report everyday, or each time a specific conversation happens.
Identify Subjects People Are Talking About Related to Centre for Arts and Technology
ROI of Social Media?There is a Risk of Ignoring ConversationsConvert one prospective student, or retain one unhappy student using data discovered on the social web, and social media monitoring is more then paid for: : $7,200 = 1.5x Return! : : $17,900 (one year)
Pricing BreakdownRadian6 Starter Edition - $7,200/year 1 Platform User 10,000 pooled mentions per month Summary Dashboard Analysis Dashboard Engagement Console Mobile App (iPhone)Optional Additions: Additional Platform User: $1,200/year Historical Data: $1,440/year Web Analytics Integration, (Google Analytics): $600/year Topic Setup Service: $500/profile (one time fee)