Mobile Market 91% of adults in the UK own a mobile phone 25% of internet time is now spent on mobile Smartphone adoption in the UK is 54% The UK mobile advertising market grew 157% in 2011 2011 saw a 500% increase of VC money invested in mobile 36 Billion Apps are predicted to be downloaded in 2012Source:
OpportunityHow can mobile lead generation help you as an advertiser? Follow where potential customers are spending time Mobile enables very high levels of targeting Lack of advertisers and competitors in key areas Users are able to dial through to your call centre, with their device immediately
Tap In MobileWe have long careers in online lead generation dating backto 2002. We focus on the following mobile areas: Mobile search Display (In App) Verified and screened calls to your call centreWe only work on a performance basis.We don’t get paid until you do!
Mobile Search Advertising Highly relevant keywords Optimisation of longer tail keywords Experience in niche verticals
Display Advertising (In App) Standard banners served in GIF Rich media, expandable units, games and video In App usage is overtaking Mobile App downloads per month browsing on smart phones600500400300 Downloads200 (Millions)100 0
Screened calls to your call centre IVR/Quality Call Filtering Call ROI by Keyword Fraud Prevention Call Analytics through our login and system You only pay on calls that pass screening and are overa certain time period
Our technology Targets users by age, vertical, gender and location Mobile enabled landing pages with automatic optimisation Optimises campaigns for time of day and week Tracks conversion quality and key campaign metrics Multi country campaigns coming soon