Tap In Mobile
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Tap In Mobile






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Tap In Mobile Presentation Transcript

  • 1. Mobile Lead Generation
  • 2. Mobile Market  91% of adults in the UK own a mobile phone  25% of internet time is now spent on mobile  Smartphone adoption in the UK is 54%  The UK mobile advertising market grew 157% in 2011  2011 saw a 500% increase of VC money invested in mobile  36 Billion Apps are predicted to be downloaded in 2012Source:
  • 3. OpportunityHow can mobile lead generation help you as an advertiser? Follow where potential customers are spending time Mobile enables very high levels of targeting Lack of advertisers and competitors in key areas Users are able to dial through to your call centre, with their device immediately
  • 4. Tap In MobileWe have long careers in online lead generation dating backto 2002. We focus on the following mobile areas: Mobile search Display (In App) Verified and screened calls to your call centreWe only work on a performance basis.We don’t get paid until you do!
  • 5. Mobile Search Advertising Highly relevant keywords Optimisation of longer tail keywords Experience in niche verticals
  • 6. Display Advertising (In App)  Standard banners served in GIF  Rich media, expandable units, games and video  In App usage is overtaking Mobile App downloads per month browsing on smart phones600500400300 Downloads200 (Millions)100 0
  • 7. Screened calls to your call centre IVR/Quality Call Filtering Call ROI by Keyword Fraud Prevention Call Analytics through our login and system You only pay on calls that pass screening and are overa certain time period
  • 8. Our technology Targets users by age, vertical, gender and location Mobile enabled landing pages with automatic optimisation Optimises campaigns for time of day and week Tracks conversion quality and key campaign metrics Multi country campaigns coming soon
  • 9. Our technology
  • 10. What are the landing pages like? MobileTablet
  • 11. Contact us:Zach MeasuresCo FounderT: + 44 (0) 203 397 4447M:+ 44 (0) 771 213 2671E: zach@tapinmobile.comW: www.tapinmobile.com