Louisian SHRM Social Media Information


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Find out how you can jump start you LA SHRM experience by getting involved on social media. Make this your best conference experience to date by finding your community, building relationships and engaging with your fellow professionals more effectively than ever.

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Louisian SHRM Social Media Information

  1. 1. Louisiana SHRM Pre-Conference Webinar Making the Most of the Conference via Social Media
  2. 2. Louisiana SHRM Conference April 19-20, 2010 Cajundome Convention Center Lafayette, LA
  3. 3. Your Presenter <ul><li>Zach Hubbell </li></ul><ul><li>[email_address] </li></ul><ul><li>@zachhubbell </li></ul><ul><li>in/zachhubbell </li></ul><ul><li>Employment Marketing Consultant & Product Manager </li></ul><ul><li>Social Media </li></ul><ul><li>Web Apps </li></ul><ul><li>PPC/SEO </li></ul><ul><li>Video </li></ul><ul><li>www.jobingtech.com </li></ul>
  4. 4. Agenda <ul><li>Why use social media to engage?* </li></ul><ul><li>What tools should I use?* </li></ul><ul><li>How do I use these tools ?* </li></ul><ul><li>*Enable you to increase your conference ROI </li></ul>
  5. 5. Why use social media to engage? <ul><li>Why use social media to engage? </li></ul>
  6. 6. Networking
  7. 7. Networking <ul><li>Participate in Conversations </li></ul><ul><li>Find Your Community </li></ul><ul><li>Start Before the Conference </li></ul>
  8. 8. Enhance the Educational Experience
  9. 9. Educational Content <ul><li>Blogs </li></ul><ul><ul><li>www.smartblogs.com/workforce </li></ul></ul><ul><ul><li>www.punkrockhr.com </li></ul></ul><ul><li>Slideshows </li></ul><ul><ul><li>http://www.slideshare.net/brettfarmiloe/20-ways-to-tweet-for-companies-corporations-small-businesses </li></ul></ul><ul><li>Videos </li></ul><ul><li>Thought Leaders </li></ul>
  10. 10. Navigation
  11. 11. Navigate <ul><li>The Conference </li></ul><ul><li>The Area </li></ul>
  12. 12. All the cool kids are doing it…
  13. 13. Overall Goal : Enhance your Experience <ul><li>Network </li></ul><ul><li>Educate </li></ul><ul><li>Navigate </li></ul>
  14. 14. What are the tools?
  15. 15. The Tools <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Foursquare </li></ul>
  16. 17. <ul><li>www.twitter.com </li></ul><ul><li>Set up an account </li></ul><ul><ul><li>15 Characters </li></ul></ul><ul><ul><li>Clever or Literal </li></ul></ul><ul><ul><li>Your name is separate </li></ul></ul>
  17. 18. <ul><li>www.twitter.com /username </li></ul><ul><ul><li>“ @” username </li></ul></ul><ul><ul><li>Example: @LA_SHRM </li></ul></ul><ul><li>You can “follow” anyone </li></ul><ul><li>Anyone can “follow” you </li></ul><ul><li>Very easy to listen and participate in conversations </li></ul>
  18. 19. Twitter Vocabulary <ul><li>Tweet - Update from your twitter account </li></ul><ul><li>Mention - Some who tweet your “@username” </li></ul><ul><li>Reply - Tweeting with their “@username” </li></ul><ul><li>ReTweet - Posting another users update to your followers </li></ul><ul><li>Direct Message - Private update to another user; must be following your account </li></ul><ul><li>Hashtag - A way to mark a word, phrase or “tag” associated with a certain theme, searchable in twitter search </li></ul><ul><ul><li>#lashrm10 </li></ul></ul><ul><ul><ul><li>#SHRM </li></ul></ul></ul><ul><ul><ul><li>#HR </li></ul></ul></ul><ul><li>T(word of choice) - twollow, attwaction, egotwistical, twacker, twictionary </li></ul>
  19. 23. LA_SHRM Twitter List <ul><li>My Twitter Account: @zachhubbell </li></ul><ul><ul><li>www.twitter.com/zachhubbell/louisiana-shrm-conference </li></ul></ul><ul><ul><li>Follow the list </li></ul></ul><ul><ul><ul><li>Don’t have to follow those listed </li></ul></ul></ul><ul><ul><ul><li>Don’t have to have an account </li></ul></ul></ul><ul><li>To suggest a user tweet @zachhubbell </li></ul>
  20. 24. <ul><li>Follow @LA_SHRM during the conference </li></ul><ul><li>Use the conference hashtag: #lashrm10 </li></ul><ul><li>Automatically entered into a prize drawing </li></ul><ul><li>Drawing held Tuesday afternoon at the general session with Ryan Estis (@ryanestis) </li></ul><ul><li>Win* </li></ul><ul><li>Rejoice (tweet about it) </li></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>*must be present to win </li></ul></ul></ul></ul></ul>Tweet and Twin!
  21. 26. Cisco Kid <ul><li>“ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” </li></ul>
  22. 30. LinkedIn <ul><li>Huge Resume Database </li></ul><ul><ul><li>www.linkedin.com/in/username (zachhubbell) </li></ul></ul><ul><li>Social Networking Features </li></ul><ul><ul><li>Updates </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>Join the “Louisiana Society for Human Resource Mgmt” Group </li></ul>
  23. 31. <ul><li>Group Features </li></ul><ul><li>News </li></ul><ul><li>Announcements </li></ul><ul><li>Discussions </li></ul><ul><li>Members </li></ul>
  24. 33. Foursquare <ul><li>Gives you & your friends new ways of exploring your city. Earn points & unlock badges for discovering new things. </li></ul><ul><ul><li>Location based social network </li></ul></ul><ul><ul><li>Check in at different locations </li></ul></ul><ul><ul><li>Get points and badges </li></ul></ul><ul><ul><li>Get tips </li></ul></ul><ul><ul><li>See where your friends are </li></ul></ul><ul><ul><li>Find the hot spots </li></ul></ul>
  25. 34. <ul><li>How to join… </li></ul><ul><ul><li>You need a smartphone </li></ul></ul><ul><ul><li>Go to foursquare.com or download app </li></ul></ul><ul><ul><li>Create your profile </li></ul></ul><ul><ul><li>Find your friends </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Address Book </li></ul></ul></ul><ul><ul><ul><li>Name </li></ul></ul></ul><ul><ul><ul><li>Phone Number </li></ul></ul></ul>
  26. 35. Get Involved <ul><li>Check in </li></ul><ul><li>Find the party </li></ul><ul><li>Contests </li></ul><ul><li>Read tips </li></ul><ul><li>Write tips </li></ul>
  27. 36. Conference Hall <ul><li>Check in at the conference hall </li></ul><ul><li>Check in with exhibitors if possible </li></ul><ul><li>Check in at the Jobing Technology Services booth </li></ul><ul><ul><li>Enter to win a free Pursue the Passion Book </li></ul></ul>
  28. 37. In conclusion… <ul><li>Social Media will help you maximize your conference experience </li></ul><ul><li>Start interacting early @LA_SHRM and on LinkedIn </li></ul><ul><li>Find or Create the Party on Foursquare </li></ul><ul><li>Create Lasting Relationships </li></ul>