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the_wonderful_world_of_widgets-will_price.ppt

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Transcript

  • 1. Serving Publishers & Partners
  • 2. About Widgetbox
    • #1 Web Widget Provider
    • 78m uniques, 600m widget views, growing 16% MoM
    • Widgetbox.com: Pagerank 8
    • Funded by Sequoia Capital, Hummer Winblad, and NCD
    • 18 employees based in San Francisco, CA
  • 3. Web Publishers Have Needs
    • Web publishers are looking to
      • reach new readers
      • drive traffic back to publisher web properties
      • develop innovative content syndication programs
      • monetize syndicated content via branding or in-widget ads
    • Widgets provide publishers with a model
      • to leverage existing content
      • reach news users across the web
      • deliver on business model goals
  • 4. Widgetbox Has Solutions
    • Widgetbox is for publishers
      • 90,000+ bloggers, +14% MoM
      • 115,000 top-level domains (.com, .org, .net), +20% MoM
      • Penetration of major publisher platforms
      • Politico, Times Online, Chicago Sun-Times, Baltimore Sun, CBS, Showtime, Yardbarker…
    • Widgetbox provides two core publisher products
      • Blidgets
      • Partner Networks
  • 5. Widgetbox for Bloggers
    • Blidget 3.0: Custom Blidgets
    • Convert RSS feeds into compelling widgets
    • Ability to mix multiple feeds
    • Configurable look and feel (tabs, slideshows, etc)
    • Supports custom header/footer/wrapper
    • Enables SEO optimization
    • Embeds driven from Widgetbox.com and blog owners template
    • Track widget views, installs, domains
    Widgetbox Blog widget with custom wrapper graphic or flash file
  • 6. Sample Network Blidgets Branded widget using Blidget 3.0 Custom header, footer and feeds Article slideshow with auto-roll Photo slideshow based on rss feed
  • 7. Widgetbox for Partners
    • Partner Networks
    • - Branded widget based on feeds across network
    • - Partners able to fully manage users and feeds
    • - Widget has all blidget premium features, and:
    • Promotion on Widgetbox.com as Partner Channel
      • - Widget, members and articles dynamically included and promoted as Partner Network
    • Custom “SEO wrapper” for natural search
    • Premium analytics package
    • Ability to monetize widget with Widgetbox’s
    • in-widget ad system
    • Branded “Custom Gallery” of partner’s widgets
  • 8. Widgetbox for Partners
    • On Widgetbox.com benefits
    • Each partner featured on Widgetbox as Partner Channel
    • Partner Channel page features:
    • - members / feeds
    • - articles
    • - widget
    • all are dynamically updated
    • Ability to customize member sorting
    • / rankings and privileges
    • Provides significant SEO benefit:
    • - Widgetbox has Pagerank 8
    • - helps indexing of new content
    • - Widget has custom SEO Wrapper
  • 9. Yardbarker Network Case Study
    • Partner
      • Yardbarker is a leading sports blog network with over 700+ writers and 8.5m uniques
    • Challenge
      • How best to cross-promote content, increase traffic, and extend reach?
      • How best to develop widget program without material costs and new hires?
      • How to launch in-quarter?
    • Project
      • Developed a Yardbarker network widget that syndicates content based on sport, team, and top stories across all 700 member sites
    • Results
      • Saved 2 Yardbarker FTEs
      • Generating over 100m impressions/mo
      • Drives material traffic to member sites
    • Ongoing
      • Creating new custom feed based widgets (athlete, quizzes, polls, etc)
      • Continually driving more traffic
      • Monetization
  • 10. InGameNow SEO Case Study Targeted query “iPhone Sports App” for InGameNow’s new iPhone App Link pointed to InGameNow’s blog post about App Before Test: - Page wasn’t indexed - InGameNow had no pages in top 30 - Widgetbox ranked #7 Two weeks after test: - InGameNow post was indexed - Targeted page ranked #7 - Widgetbox ranked #6 Achieved on very limited basis: - Widget was markted *very* lightly - 14 new installs during those two weeks

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