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Serving Publishers & Partners
About Widgetbox <ul><li>#1 Web Widget Provider </li></ul><ul><li>78m uniques, 600m widget views, growing 16% MoM </li></ul...
Web Publishers Have Needs <ul><li>Web publishers are looking to </li></ul><ul><ul><li>reach new readers </li></ul></ul><ul...
Widgetbox Has Solutions <ul><li>Widgetbox is for publishers </li></ul><ul><ul><li>90,000+ bloggers, +14% MoM </li></ul></u...
Widgetbox for Bloggers <ul><li>Blidget 3.0: Custom Blidgets </li></ul><ul><li>Convert RSS feeds into compelling widgets </...
Sample Network Blidgets  Branded widget using Blidget 3.0 Custom header, footer and feeds Article slideshow with auto-roll...
Widgetbox for Partners <ul><li>Partner Networks </li></ul><ul><li>- Branded widget based on feeds across network </li></ul...
Widgetbox for Partners <ul><li>On Widgetbox.com benefits </li></ul><ul><li>Each partner featured on Widgetbox as Partner C...
Yardbarker Network Case Study <ul><li>Partner </li></ul><ul><ul><li>Yardbarker is a leading sports blog network with over ...
InGameNow SEO Case Study Targeted query  “iPhone Sports App”  for InGameNow’s  new iPhone App Link pointed to InGameNow’s ...
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the_wonderful_world_of_widgets-will_price.ppt

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Transcript of "the_wonderful_world_of_widgets-will_price.ppt"

  1. 1. Serving Publishers & Partners
  2. 2. About Widgetbox <ul><li>#1 Web Widget Provider </li></ul><ul><li>78m uniques, 600m widget views, growing 16% MoM </li></ul><ul><li>Widgetbox.com: Pagerank 8 </li></ul><ul><li>Funded by Sequoia Capital, Hummer Winblad, and NCD </li></ul><ul><li>18 employees based in San Francisco, CA </li></ul>
  3. 3. Web Publishers Have Needs <ul><li>Web publishers are looking to </li></ul><ul><ul><li>reach new readers </li></ul></ul><ul><ul><li>drive traffic back to publisher web properties </li></ul></ul><ul><ul><li>develop innovative content syndication programs </li></ul></ul><ul><ul><li>monetize syndicated content via branding or in-widget ads </li></ul></ul><ul><li>Widgets provide publishers with a model </li></ul><ul><ul><li>to leverage existing content </li></ul></ul><ul><ul><li>reach news users across the web </li></ul></ul><ul><ul><li>deliver on business model goals </li></ul></ul>
  4. 4. Widgetbox Has Solutions <ul><li>Widgetbox is for publishers </li></ul><ul><ul><li>90,000+ bloggers, +14% MoM </li></ul></ul><ul><ul><li>115,000 top-level domains (.com, .org, .net), +20% MoM </li></ul></ul><ul><ul><li>Penetration of major publisher platforms </li></ul></ul><ul><ul><li>Politico, Times Online, Chicago Sun-Times, Baltimore Sun, CBS, Showtime, Yardbarker… </li></ul></ul><ul><li>Widgetbox provides two core publisher products </li></ul><ul><ul><li>Blidgets </li></ul></ul><ul><ul><li>Partner Networks </li></ul></ul>
  5. 5. Widgetbox for Bloggers <ul><li>Blidget 3.0: Custom Blidgets </li></ul><ul><li>Convert RSS feeds into compelling widgets </li></ul><ul><li>Ability to mix multiple feeds </li></ul><ul><li>Configurable look and feel (tabs, slideshows, etc) </li></ul><ul><li>Supports custom header/footer/wrapper </li></ul><ul><li>Enables SEO optimization </li></ul><ul><li>Embeds driven from Widgetbox.com and blog owners template </li></ul><ul><li>Track widget views, installs, domains </li></ul>Widgetbox Blog widget with custom wrapper graphic or flash file
  6. 6. Sample Network Blidgets Branded widget using Blidget 3.0 Custom header, footer and feeds Article slideshow with auto-roll Photo slideshow based on rss feed
  7. 7. Widgetbox for Partners <ul><li>Partner Networks </li></ul><ul><li>- Branded widget based on feeds across network </li></ul><ul><li>- Partners able to fully manage users and feeds </li></ul><ul><li>- Widget has all blidget premium features, and: </li></ul><ul><li>Promotion on Widgetbox.com as Partner Channel </li></ul><ul><ul><li>- Widget, members and articles dynamically included and promoted as Partner Network </li></ul></ul><ul><li>Custom “SEO wrapper” for natural search </li></ul><ul><li>Premium analytics package </li></ul><ul><li>Ability to monetize widget with Widgetbox’s </li></ul><ul><li>in-widget ad system </li></ul><ul><li>Branded “Custom Gallery” of partner’s widgets </li></ul>
  8. 8. Widgetbox for Partners <ul><li>On Widgetbox.com benefits </li></ul><ul><li>Each partner featured on Widgetbox as Partner Channel </li></ul><ul><li>Partner Channel page features: </li></ul><ul><li>- members / feeds </li></ul><ul><li>- articles </li></ul><ul><li>- widget </li></ul><ul><li>all are dynamically updated </li></ul><ul><li>Ability to customize member sorting </li></ul><ul><li>/ rankings and privileges </li></ul><ul><li>Provides significant SEO benefit: </li></ul><ul><li>- Widgetbox has Pagerank 8 </li></ul><ul><li>- helps indexing of new content </li></ul><ul><li>- Widget has custom SEO Wrapper </li></ul>
  9. 9. Yardbarker Network Case Study <ul><li>Partner </li></ul><ul><ul><li>Yardbarker is a leading sports blog network with over 700+ writers and 8.5m uniques </li></ul></ul><ul><li>Challenge </li></ul><ul><ul><li>How best to cross-promote content, increase traffic, and extend reach? </li></ul></ul><ul><ul><li>How best to develop widget program without material costs and new hires? </li></ul></ul><ul><ul><li>How to launch in-quarter? </li></ul></ul><ul><li>Project </li></ul><ul><ul><li>Developed a Yardbarker network widget that syndicates content based on sport, team, and top stories across all 700 member sites </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Saved 2 Yardbarker FTEs </li></ul></ul><ul><ul><li>Generating over 100m impressions/mo </li></ul></ul><ul><ul><li>Drives material traffic to member sites </li></ul></ul><ul><li>Ongoing </li></ul><ul><ul><li>Creating new custom feed based widgets (athlete, quizzes, polls, etc) </li></ul></ul><ul><ul><li>Continually driving more traffic </li></ul></ul><ul><ul><li>Monetization </li></ul></ul>
  10. 10. InGameNow SEO Case Study Targeted query “iPhone Sports App” for InGameNow’s new iPhone App Link pointed to InGameNow’s blog post about App Before Test: - Page wasn’t indexed - InGameNow had no pages in top 30 - Widgetbox ranked #7 Two weeks after test: - InGameNow post was indexed - Targeted page ranked #7 - Widgetbox ranked #6 Achieved on very limited basis: - Widget was markted *very* lightly - 14 new installs during those two weeks
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