Yardbarker is a leading sports blog network with over 700+ writers and 8.5m uniques
How best to cross-promote content, increase traffic, and extend reach?
How best to develop widget program without material costs and new hires?
How to launch in-quarter?
Developed a Yardbarker network widget that syndicates content based on sport, team, and top stories across all 700 member sites
Saved 2 Yardbarker FTEs
Generating over 100m impressions/mo
Drives material traffic to member sites
Creating new custom feed based widgets (athlete, quizzes, polls, etc)
Continually driving more traffic
InGameNow SEO Case Study Targeted query “iPhone Sports App” for InGameNow’s new iPhone App Link pointed to InGameNow’s blog post about App Before Test: - Page wasn’t indexed - InGameNow had no pages in top 30 - Widgetbox ranked #7 Two weeks after test: - InGameNow post was indexed - Targeted page ranked #7 - Widgetbox ranked #6 Achieved on very limited basis: - Widget was markted *very* lightly - 14 new installs during those two weeks