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the_wonderful_world_of_widgets-peter_adams.ppt

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Transcript

  • 1. Widgets: Ads, search boxes and things that monetize.
    • Presented by: Peter Adams
    • President, Matchpoint
    • Pubcon 2008
  • 2. Why Advertising?
    • It’s an essential ingredient of any content web site or strategy
  • 3. What are “Ad Widgets”?
    • Widgets that generate income for publishers
    • The “ad” part could be:
      • the widget itself
      • embedded in the widget
      • initiated by the widget
    • Have been around a long time
      • Doubleclick circa 1997
  • 4. Different Kinds of Ad Widgets
    • Display ad units
    • Text ads panels
    • Search boxes
    • Product panels
    • Sponsored content/widgets
    • Text links
  • 5. A few examples...
  • 6. In page examples…
  • 7. Ad Widgets Pitfalls vs.
  • 8. Ad Widget Pitfalls
    • Publishers get paid a % of conversion
      • make ad units relevant to increase earnings
    • Make ad widgets a seamless part of your user experience, not an appendage
      • customize, customize, customize
  • 9. Go get some Ad Widgets!
    • http://publishers.matchpoint.com
      • vertical search widgets for 3,000+ business categories.
    Thanks