CafePress Search Notes from the Field PubCon 2008 Marc Cull Sr. Engineering Mgr  Core Business Technology
Topic <ul><ul><li>Maximize </li></ul></ul><ul><ul><li>on-site search </li></ul></ul>CafePress Search
What we did <ul><ul><li>Scale   Maximize content </li></ul></ul><ul><ul><li>Optimize   Analytically </li></ul></ul><ul><ul...
Location, … CafePress Search: Scale
Location, … CafePress Search: Scale
Broad <ul><ul><li>40M  </li></ul></ul><ul><ul><li>unique search terms over last few years. </li></ul></ul>CafePress Search...
Roving <ul><ul><li>2M </li></ul></ul><ul><ul><li>unique search terms yesterday </li></ul></ul>CafePress Search: Scale
Semi-manageable <ul><ul><li>3  </li></ul></ul><ul><ul><li>unique keywords comprise 5% of daily searching. </li></ul></ul>C...
But pretty much not <ul><ul><li>300k </li></ul></ul><ul><ul><li>unique search terms comprise 50% of daily searching. </li>...
Shallow <ul><ul><li>1 </li></ul></ul><ul><ul><li>Average number of times a unique search term is used. </li></ul></ul>Cafe...
Realtime <ul><ul><li>1hr  </li></ul></ul><ul><ul><li>Average lifespan of content in catalog. </li></ul></ul>CafePress Sear...
User-generated <ul><ul><li>200M </li></ul></ul><ul><ul><li>Reasonable search results. </li></ul></ul>CafePress Search: Scale
Some perspective <ul><ul><li>< three miles > </li></ul></ul>CafePress Search: Scale
Squint CafePress Search: Scale 1.2M inches The circumference of the horizon
1” CafePress Search: Scale
And… CafePress Search: Scale 188M 1/16  Inches The circumference  of the horizon
Some perspective CafePress Search: Scale
Thin CafePress Search: Scale
Aggregate or segment CafePress Search
A/B CafePress Search
Danger CafePress Search
Embrace the CafePress Search Tail
CafePress Search
CafePress Search
Integration strategy one CafePress Search
Integration CafePress Search
All roads lead to… CafePress Search
Except when they don’t… CafePress Search
Except when they don’t… CafePress Search
Thank you <ul><li>[email_address] </li></ul>CafePress Search
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  • Be at the center, one step from everything.
  • Be at the center, one step from everything.
  • Obama, barack obama, twilight
  • 12%
  • Obama, barack obama, twilight
  • A six foot person sees a horizon 3 miles away.
  • The number of unique search terms we get is like an entire horizon filled with these monkeys.
  • The number of reasonable catalog pages is like a horizon filled with pennies turned sideways.
  • Remember the pennies. Your instincts will lead you astray.
  • Cheap.
  • Natural and paid search….
  • … lead to on-site search…
  • … most of the time
  • Natural search leads to product page
  • the_secret_life_of_on_site_search_exposed-marc_cull.ppt

    1. 1. CafePress Search Notes from the Field PubCon 2008 Marc Cull Sr. Engineering Mgr Core Business Technology
    2. 2. Topic <ul><ul><li>Maximize </li></ul></ul><ul><ul><li>on-site search </li></ul></ul>CafePress Search
    3. 3. What we did <ul><ul><li>Scale Maximize content </li></ul></ul><ul><ul><li>Optimize Analytically </li></ul></ul><ul><ul><li>Integrate On-site, SEO, SEM efforts </li></ul></ul>CafePress Search
    4. 4. Location, … CafePress Search: Scale
    5. 5. Location, … CafePress Search: Scale
    6. 6. Broad <ul><ul><li>40M </li></ul></ul><ul><ul><li>unique search terms over last few years. </li></ul></ul>CafePress Search: Scale
    7. 7. Roving <ul><ul><li>2M </li></ul></ul><ul><ul><li>unique search terms yesterday </li></ul></ul>CafePress Search: Scale
    8. 8. Semi-manageable <ul><ul><li>3 </li></ul></ul><ul><ul><li>unique keywords comprise 5% of daily searching. </li></ul></ul>CafePress Search: Scale
    9. 9. But pretty much not <ul><ul><li>300k </li></ul></ul><ul><ul><li>unique search terms comprise 50% of daily searching. </li></ul></ul>CafePress Search: Scale
    10. 10. Shallow <ul><ul><li>1 </li></ul></ul><ul><ul><li>Average number of times a unique search term is used. </li></ul></ul>CafePress Search: Scale
    11. 11. Realtime <ul><ul><li>1hr </li></ul></ul><ul><ul><li>Average lifespan of content in catalog. </li></ul></ul>CafePress Search: Scale
    12. 12. User-generated <ul><ul><li>200M </li></ul></ul><ul><ul><li>Reasonable search results. </li></ul></ul>CafePress Search: Scale
    13. 13. Some perspective <ul><ul><li>< three miles > </li></ul></ul>CafePress Search: Scale
    14. 14. Squint CafePress Search: Scale 1.2M inches The circumference of the horizon
    15. 15. 1” CafePress Search: Scale
    16. 16. And… CafePress Search: Scale 188M 1/16 Inches The circumference of the horizon
    17. 17. Some perspective CafePress Search: Scale
    18. 18. Thin CafePress Search: Scale
    19. 19. Aggregate or segment CafePress Search
    20. 20. A/B CafePress Search
    21. 21. Danger CafePress Search
    22. 22. Embrace the CafePress Search Tail
    23. 23. CafePress Search
    24. 24. CafePress Search
    25. 25. Integration strategy one CafePress Search
    26. 26. Integration CafePress Search
    27. 27. All roads lead to… CafePress Search
    28. 28. Except when they don’t… CafePress Search
    29. 29. Except when they don’t… CafePress Search
    30. 30. Thank you <ul><li>[email_address] </li></ul>CafePress Search
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