the_secret_life_of_on_site_search_exposed-marc_cull.ppt
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  • Be at the center, one step from everything.
  • Be at the center, one step from everything.
  • Obama, barack obama, twilight
  • 12%
  • Obama, barack obama, twilight
  • A six foot person sees a horizon 3 miles away.
  • The number of unique search terms we get is like an entire horizon filled with these monkeys.
  • The number of reasonable catalog pages is like a horizon filled with pennies turned sideways.
  • Remember the pennies. Your instincts will lead you astray.
  • Cheap.
  • Natural and paid search….
  • … lead to on-site search…
  • … most of the time
  • Natural search leads to product page

the_secret_life_of_on_site_search_exposed-marc_cull.ppt Presentation Transcript

  • 1. CafePress Search Notes from the Field PubCon 2008 Marc Cull Sr. Engineering Mgr Core Business Technology
  • 2. Topic
      • Maximize
      • on-site search
    CafePress Search
  • 3. What we did
      • Scale Maximize content
      • Optimize Analytically
      • Integrate On-site, SEO, SEM efforts
    CafePress Search
  • 4. Location, … CafePress Search: Scale
  • 5. Location, … CafePress Search: Scale
  • 6. Broad
      • 40M
      • unique search terms over last few years.
    CafePress Search: Scale
  • 7. Roving
      • 2M
      • unique search terms yesterday
    CafePress Search: Scale
  • 8. Semi-manageable
      • 3
      • unique keywords comprise 5% of daily searching.
    CafePress Search: Scale
  • 9. But pretty much not
      • 300k
      • unique search terms comprise 50% of daily searching.
    CafePress Search: Scale
  • 10. Shallow
      • 1
      • Average number of times a unique search term is used.
    CafePress Search: Scale
  • 11. Realtime
      • 1hr
      • Average lifespan of content in catalog.
    CafePress Search: Scale
  • 12. User-generated
      • 200M
      • Reasonable search results.
    CafePress Search: Scale
  • 13. Some perspective
      • < three miles >
    CafePress Search: Scale
  • 14. Squint CafePress Search: Scale 1.2M inches The circumference of the horizon
  • 15. 1” CafePress Search: Scale
  • 16. And… CafePress Search: Scale 188M 1/16 Inches The circumference of the horizon
  • 17. Some perspective CafePress Search: Scale
  • 18. Thin CafePress Search: Scale
  • 19. Aggregate or segment CafePress Search
  • 20. A/B CafePress Search
  • 21. Danger CafePress Search
  • 22. Embrace the CafePress Search Tail
  • 23. CafePress Search
  • 24. CafePress Search
  • 25. Integration strategy one CafePress Search
  • 26. Integration CafePress Search
  • 27. All roads lead to… CafePress Search
  • 28. Except when they don’t… CafePress Search
  • 29. Except when they don’t… CafePress Search
  • 30. Thank you
    • [email_address]
    CafePress Search