the_big_dedicated_server_payoff-jeremy_wright.ppt

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  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt
  • Milestones since funding - 12 months Content growth: from 150 blogs to 300 blogs, from 75 bloggers to 200 bloggers Traffic growth: from 5MM pageviews/month to 25MM pageviews/month, from 2MM uniques to 5MM uniques Revenue growth: from 20K/month to 120K/month Strategic partnerships: Glam, Gorilla Nation, NetShelter Team build-out: Ad Sales, VP Content, COO, Technology team Strategic acquisitions: VidKing, Level 9 Media, Cowboy Media, Healthbolt

Transcript

  • 1. Moving from Shared to Dedicated and Beyond Jeremy Wright, CEO, [email_address]
  • 2. The Networks
    • Starked – Entertainment
    • Bizzia – Business
    • Splendicity – Beauty & Style
    • Blisstree – Lifestyles (launch date: November 20 th )
    • Men’s Network: Under Codename (launch date: Dec 15 th )
    • Example Network: Starked – Entertainment
      • Focus on TV, Celebs, Music & Movies
      • Starked.com portal
      • 80 Owned & Operated blogs
      • 4 ad rep clients
      • 100 Partner Network partners
      • Reach: O&O 7MM PV/mo; Network: 13MM PV/mo; 5MM uniques
  • 3. Network Progression
  • 4. Shared Hosting – Key Principles
    • Quality is more important than price
    • Get referrals
    • Know what you NEED vs what you WANT
    • Don’t switch to dedicated too soon
    • Go with a larger shop vs a smaller one
  • 5. Our Biggest Mistakes
    • Didn’t plan for growth
    • Moved to dedicated hosting too soon (could have moved to a large shared hosting account, saved tech $)
    • We stayed with bad providers too long (hint: when the power goes out more than once in the datacenter, MOVE!!!)
    • We overpaid for managed hosting when a full-time tech resource would have been cheaper (and then hired one anyways)
    • We didn’t use RFPs until this year to get the best pricing and service we could
  • 6. Beyond Dedicated
    • Don’t buy unless you have to
    • Use “lease to own” (almost the same price as dedicated, but with more control and actual long-term $ value)
    • Find (independently of the vendor) similar clients at their datacenters (and, no, WHT doesn’t count)
    • Consider combining forces with another similar-sized company to save $ and share resources
  • 7.