tag_you_are_it_how_to_leverag-geoff_livingston.ppt

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tag_you_are_it_how_to_leverag-geoff_livingston.ppt

  1. 1. Tag! #pubcon November 12, 2008 Image by Mike Baird http://www.flickr.com/photos/mikebaird/2082630407/
  2. 2. Tags: Who Cares? Image by dullhunk
  3. 3. Time Moves Quickly on the Internet
  4. 4. Not Only Do Posts Occur, They Create Conversations & Memes
  5. 5. Tags Track Memes!
  6. 6. SocNets, Bookmarking Services, Social Search Uses Tags
  7. 7. Inspiring Tags <ul><li>Choose the right medium </li></ul><ul><li>Bookmarks: You can book mark your post to inspire particular tags (delicious) </li></ul><ul><li>Whether direct marketing or PR, know what you want searched </li></ul><ul><li>Campaigns can use specific hashtags </li></ul><ul><li>Encourage the community to use a specific tag </li></ul><ul><li>Have the hashtag or tag associated with the effort or content (calls to action, too). </li></ul>
  8. 8. Twitter: Kingdom of the Hashtag
  9. 9. Delicious: Social Research
  10. 10. Questions? <ul><li>Contact: </li></ul><ul><li>Geoff Livingston </li></ul><ul><li>703-894-5460 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: geoffliving </li></ul>

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