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seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
seo_design_and_organic_site_structure-alan_knecht.ppt
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seo_design_and_organic_site_structure-alan_knecht.ppt

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Transcript

  • 1. SEO A Linear Approach Alan K’necht President K’nechtology Inc.
  • 2. About K’nechtology
    • K’nechtology
      • Consulting firm based in Toronto est. 1995
      • Services both small and large businesses
      • Specializing in:
        • SEO & SEM
        • Web Analytics
        • Web Design
        • Training, Workshops
        • &More stuff you don’t care about
  • 3. About Me
    • Working with the Web since 1995
    • Measuring web effectiveness since 1996
    • Specializing in SEO since 2002
    • Run a series of SEO/SEM training seminars
  • 4. SEO A Linear Approach VS
  • 5. Avoid the Noose
    • Don’t put important content in Flash
        • Yes SE now indexing but very limited
    • Web 2.0
      • Mash-ups, Ajax can’t be index
  • 6. What Do SE’s Like?
    • Three Things
  • 7. What Do SE’s Like?
    • WORDS
    • WORDS
    • WORDS
  • 8. Word Positioning
    • Search Engine’s value words at the beginning of the code more then at the bottom
  • 9. The Linear Approach to Words
    • Go to a 2 tier web development strategy
    • Separate content from presentation
    • Organize content logically
    • Use CSS to position content for the visual effect
  • 10. Use CSS to Control Positioning
    • What a SE Sees No CSS
    What People See Applied CSS <h1> Page Title </h1> Content content content content content content Content content content content content content Menu1 Menu2 Menu 3
    • Logo
    • Menu1
    • Menu 2
    • Menu 3
    Page Title Content content content content content content Content content content content content content
  • 11. The Newspaper Philosophy
  • 12. The Newspaper Philosophy
    • Where are the headlines?
      • At the top of the story or at the bottom
      • Do they contain important words
    • Where is the table of contents
      • at the top of page?
  • 13. The Linear Approach to Words
    • Important elements must come first
    • Ensure these elements contain your targeted keyword phrases
    • Graphics, Ajax & non-essential code at the bottom
      • i.e. external java scripts (less code)
    • Use CSS to position everything
  • 14. Search Bots are Browsers
    • Bots are browsers
    • They see things in their own way
      • Linear
      • Bad code may confuse bot, so validate
    • You test for multiple browsers, so
      • Test for bots
  • 15. Testing The Linear Approach
    • Use FireFox with Developer plug-in
    • Turn off all CSS and see how the HTML promotes your content
    • Do important words/phrases come first?
      • Where is your H1 tag?
  • 16. Testing The Linear Approach
    • How far through the code does a bot have to go before it finds valuable copy?
    • Does your code validate at the W3
      • validator.w3.org
  • 17. Testing The Linear Approach
    • Let’s take a look at a couple of sites
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23. Thank You
    • Alan K’necht
    • E: alan@knechtology.com
    • Blog: www.knecht-it.com Twittter: @aknecht
    • List of SEO Resource & Tools
    • www.knechtology.com/seo

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