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    seo_design_and_organic_site_structure-alan_knecht.ppt seo_design_and_organic_site_structure-alan_knecht.ppt Presentation Transcript

    • SEO A Linear Approach Alan K’necht President K’nechtology Inc.
    • About K’nechtology
      • K’nechtology
        • Consulting firm based in Toronto est. 1995
        • Services both small and large businesses
        • Specializing in:
          • SEO & SEM
          • Web Analytics
          • Web Design
          • Training, Workshops
          • &More stuff you don’t care about
    • About Me
      • Working with the Web since 1995
      • Measuring web effectiveness since 1996
      • Specializing in SEO since 2002
      • Run a series of SEO/SEM training seminars
    • SEO A Linear Approach VS
    • Avoid the Noose
      • Don’t put important content in Flash
          • Yes SE now indexing but very limited
      • Web 2.0
        • Mash-ups, Ajax can’t be index
    • What Do SE’s Like?
      • Three Things
    • What Do SE’s Like?
      • WORDS
      • WORDS
      • WORDS
    • Word Positioning
      • Search Engine’s value words at the beginning of the code more then at the bottom
    • The Linear Approach to Words
      • Go to a 2 tier web development strategy
      • Separate content from presentation
      • Organize content logically
      • Use CSS to position content for the visual effect
    • Use CSS to Control Positioning
      • What a SE Sees No CSS
      What People See Applied CSS <h1> Page Title </h1> Content content content content content content Content content content content content content Menu1 Menu2 Menu 3
      • Logo
      • Menu1
      • Menu 2
      • Menu 3
      Page Title Content content content content content content Content content content content content content
    • The Newspaper Philosophy
    • The Newspaper Philosophy
      • Where are the headlines?
        • At the top of the story or at the bottom
        • Do they contain important words
      • Where is the table of contents
        • at the top of page?
    • The Linear Approach to Words
      • Important elements must come first
      • Ensure these elements contain your targeted keyword phrases
      • Graphics, Ajax & non-essential code at the bottom
        • i.e. external java scripts (less code)
      • Use CSS to position everything
    • Search Bots are Browsers
      • Bots are browsers
      • They see things in their own way
        • Linear
        • Bad code may confuse bot, so validate
      • You test for multiple browsers, so
        • Test for bots
    • Testing The Linear Approach
      • Use FireFox with Developer plug-in
      • Turn off all CSS and see how the HTML promotes your content
      • Do important words/phrases come first?
        • Where is your H1 tag?
    • Testing The Linear Approach
      • How far through the code does a bot have to go before it finds valuable copy?
      • Does your code validate at the W3
        • validator.w3.org
    • Testing The Linear Approach
      • Let’s take a look at a couple of sites
    • Thank You
      • Alan K’necht
      • E: alan@knechtology.com
      • Blog: www.knecht-it.com Twittter: @aknecht
      • List of SEO Resource & Tools
      • www.knechtology.com/seo